Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

EXPEDIA GROUP, INC.

(EXPE)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Expedia : The Key Q2 Trends for Travelers in Europe, the Middle East, and Afri... (Opens in new window)

09/22/2021 | 04:12am EDT

The Q2 Travel Recovery Trend Report offered some powerful insights on the gradual rebuilding of the travel industry on a global scale, and we've since looked more in depth at those same trends for the North American market. Here we dig into the data specific to Europe, the Middle East, and Africa (EMEA). How do the trends look across the region and some of its key markets?

More searches, shorter windows

At a global level, we saw a clear growth in the volume of travel searches made in Q2 versus Q1, with that number up just over 70%. In the EMEA region this increase was even more pronounced - up over 120% from the previous quarter.

In terms of search window, the picture was slightly different in EMEA compared to the global trend. Whereas elsewhere there was a move from searching for last-minute travel to something in the medium term, in EMEA the proportion of demand for short-term travel remained static from Q1 to Q2: 45% of searches were for fewer than 21 days in advance. Where there was some change in the EMEA market was a reduction in long-term travel planning (more than 3 months in advance) in favor of searching in the medium term. The 31- to 90-day search window accounted for 10% of search volumes in Q1 and rose to 20% in Q2.

All of this would suggest that the advanced vaccination program-in western and central Europe, plus Israel, in particular-was giving consumers the confidence to search, book, and travel during the traditional summer high season. In fact, half of all searches made by EMEA customers in Q2 were for stays starting in the peak summer months of June and July.

International travel returns

When we look at the traveler outlook there's a lot of similarity between some of EMEA's top markets. According to the Traveler Value Index survey, around three quarters of people in each of France, Germany, and the UK anticipated traveling in the next 12 months - a trend very much in line with the global feeling. Of those, more French and British travelers (44% and 42% respectively) were likely to stay in their own countries than Germans (34%). That said, consumers in all three European markets were more likely than North Americans to travel internationally - although in this regard geography and long-term habits are likely as important a factor as the effects of the pandemic.

The similarity between French, German, and British travelers extends to their most important considerations when booking. Consumers in all three markets rated the ability to get a refund and cleanliness as their top two priorities when booking a hotel. Beyond those, French consumers were more concerned with pricing and deals, whereas German and British shoppers valued flexible booking policies more highly.

Sustainability affects booking decisions, but with national variation

Where there was some divergence in the viewpoints of travelers in the three European markets it was towards the topic of sustainability. Like their American counterparts, around 60% of German and British travelers were willing to pay more to ensure their travel choices were sustainable. French consumers, however, were more in line with Canadians, in that only half would consider paying more.

Beach boom impacted by travel restrictions

When it comes to locations preferred by EMEA shoppers, Q2 actually saw a shift towards beach destinations and away from cities - bucking the global trend. A number of major cities which had been in the Top 10 for search volumes in Q1 dropped out of the same chart for Q2, to be replaced most noticeably by several Turkish beach spots (Antalya, Bodrum, and Fethiye). However, that increased search volume didn't necessarily translate to booking volumes, with none of the same Turkish destinations making the Top 10 list for booking volumes; this perhaps reflected the changeable nature of travel restrictions over the period, with searches being made in anticipation of relaxed restrictions which didn't materialize.

Two beach locations which did enter the Top 10 chart for EMEA bookings were Palma de Mallorca and Mykonos, which demonstrates the confidence and determination of many in Europe to enjoy a regular summer vacation in a relatively controlled island setting.

To find out more about the trends covered here at the global scale, download the Q2 2021 Travel Recovery Trend Report. This in-depth report is based on over 300 petabytes of first-party Expedia Group data plus the latest custom research.

Disclaimer

Expedia Group Inc. published this content on 21 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 September 2021 08:11:04 UTC.


© Publicnow 2021
All news about EXPEDIA GROUP, INC.
10/15CAREER CHECK-IN : Nidhi Gupta... (Opens in new window)
PU
10/15EXPEDIA GROUP, INC. : Change in Directors or Principal Officers, Amendments to Articles of..
AQ
10/14EXPEDIA : Market Management Careers – Meet Emi... (Opens in new window)
PU
10/14EXPEDIA : Data Reveals Positive Outlook for U.S. Airline Industry and Domestic Air Travele..
AQ
10/14EXPEDIA : Personalized Ranking Model for Lodging... (Opens in new window)
PU
10/13MEET MESO PEOPLE SPOTLIGHT : Diversity and Inclusion with Dina Solima... (Opens in new win..
PU
10/12RESORTS WORLD LAS VEGAS & HOTELS.COM : Driving Demand for the Strip's... (Opens in new win..
PU
10/12EXPEDIA : Releases 2022 Travel Hacks Including the Best Time to Book Airfare and Hotels
AQ
10/12EXPEDIA : Kinesis Data Stream for Async Booking Email Handling... (Opens in new window)
PU
10/11EXPEDIA GROUP ARRIVALS : Robert Duffy... (Opens in new window)
PU
More news
Analyst Recommendations on EXPEDIA GROUP, INC.
More recommendations
Financials (USD)
Sales 2021 8 315 M - -
Net income 2021 -657 M - -
Net Debt 2021 2 821 M - -
P/E ratio 2021 -37,2x
Yield 2021 -
Capitalization 25 939 M 25 939 M -
EV / Sales 2021 3,46x
EV / Sales 2022 2,43x
Nbr of Employees 19 100
Free-Float 49,1%
Chart EXPEDIA GROUP, INC.
Duration : Period :
Expedia Group, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends EXPEDIA GROUP, INC.
Short TermMid-TermLong Term
TrendsBullishNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 31
Last Close Price 171,99 $
Average target price 179,88 $
Spread / Average Target 4,59%
EPS Revisions
Managers and Directors
Peter M. Kern Vice Chairman & Chief Executive Officer
Eric M. Hart Chief Financial & Strategy Officer
Barry Charles Diller Chairman
Rathi Murthy CTO & President-Expedia Services
Craig A. Jacobson Independent Director
Sector and Competitors