Experian plc announced the launch of Fraud Protect?, a web-based application that helps automotive dealers detect and prevent fraud while maintaining a positive shopping experience for the consumer. How it works: Fraud Protect allows automotive dealers to send customers?both online and in-person?a secure, dealer-specific URL via text, email or QR code. Once customers provide identity documentation, the information is cross-referenced against a wide array of data assets, including historical identity data and credit usage patterns, to identify potentially suspicious activity.

The tool uses artificial intelligence to provide fraudulent activity alerts with easy-to-understand icons and scores, empowering automotive dealers to make more informed decisions and mitigate portfolio risk.