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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Facebook, Inc.    FB


Real-time Estimate Quote. Real-time Estimate Cboe BZX - 04/14 03:25:44 pm
303.245 USD   -2.10%
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SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Facebook investors, shrugging off election woes, look for 'social commerce' payday

01/27/2021 | 04:06pm EDT
FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration

PALO ALTO (Reuters) - Facebook Inc may face questions about fallout from U.S. election controversies when it posts earnings on Wednesday, but top of mind for investors is a less political matter: the company's heavy bet on e-commerce to drive ad sales.

The world's biggest social media company is poised to reap a windfall from that gambit, analysts say, bolstered by a return in ad growth rates to pre-COVID levels and a holiday shopping boost from its new "social commerce" features.

Wall Street expects the company to report fourth-quarter sales up 25% to $26.4 billion, according to IBES data from Refinitiv.

Driving those gains were a coronavirus-era shift away from physical stores and the unequal impact of the pandemic on low-income populations, which left others with "flush household balance sheets," Evercore ISI analysts wrote in a note.

Investors will be watching for signs of how new shopping features performed, including tools like Facebook Pay that enable in-app purchases in units Instagram and WhatsApp as well as on the company's namesake app.

"This e-commerce investment seems to have started to pay off right as offline businesses are looking for more online activity," BofA Global Research analysts wrote.

Investors will also look for guidance on the company's plans to integrate messaging across its suite of apps and introduce shopping into Reels, a short-video product inside Instagram intended to compete with TikTok, they said.

Still, Facebook is likely to face questions around U.S. antitrust complaints, privacy changes in Apple Inc's latest iOS update and Facebook's role in recent Capitol protests, as well as the business impact of its decision to suspend former U.S. President Donald Trump.

Facebook will be the first of the ad-supported tech companies to post its earnings this season. Alphabet's Google, Twitter, Snap and Pinterest are set to follow in the coming weeks.

(Reporting by Katie Paul; Editing by Cynthia Osterman)

By Katie Paul

© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. -0.38% 2246.51 Delayed Quote.28.63%
APPLE INC. -1.69% 132.025 Delayed Quote.1.31%
EVERCORE INC. 2.37% 135.46 Delayed Quote.20.59%
FACEBOOK, INC. -2.36% 302.16 Delayed Quote.13.40%
PINTEREST, INC. -0.92% 83 Delayed Quote.27.31%
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Financials (USD)
Sales 2021 108 B - -
Net income 2021 32 582 M - -
Net cash 2021 78 317 M - -
P/E ratio 2021 27,5x
Yield 2021 -
Capitalization 880 B 880 B -
EV / Sales 2021 7,44x
EV / Sales 2022 6,02x
Nbr of Employees 58 604
Free-Float 83,9%
Duration : Period :
Facebook, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends FACEBOOK, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 52
Average target price 337,14 $
Last Close Price 309,76 $
Spread / Highest target 24,3%
Spread / Average Target 8,84%
Spread / Lowest Target -29,0%
EPS Revisions
Managers and Directors
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
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