Flora Growth Corp. announced that its Flora Beauty division has signed an agreement with the largest Latin American retailer, Grupo SACI Falabella (BCS:FALABELLA) (“Falabella”), to distribute products from Mind Naturals, the CBD skincare brand developed by Paulina Vega. The first order has been received and fulfilled from Falabella in Colombia.

Highlights: Falabella, which the company consider the “Macy's” of Latin America, is one of the largest retailers in Latin America, with over 250 retail locations, serving more than 30 million customers and generating over USD 10.4 billion in revenues in 2019. Mind Naturals products will be available for purchase in up to 111 Falabella retail locations across Latin America. Initial rollout will start with the 15 highest-traffic retail centres in Colombia, with products already available.

Mind Naturals products will also be available through online channels across Falabella's e-retailer Linio, which sees over 290 million visitors per year and on Falabella.com. Through this distribution agreement, Falabella will sell the full portfolio of Flora Beauty's inaugural CBD skincare line Mind Naturals. The products will be sold initially in 15 physical retail locations in Colombia, with a focus on the highest-traffic retail centres.

Falabella will be Flora Beauty's exclusive retail partner in Colombia.