FansUnite Entertainment Inc. announced that the Company's American Affiliate division is now active in the Louisiana sports betting market, providing its market-leading customer acquisition services for licensed online sports betting operators in the state. Louisiana legalized online sports betting in November 2020, and as of January 28, 2022, the Louisiana Gaming Control Board announced that licensed online operators could start taking wagers. Six sportsbooks - DraftKings, FanDuel, Caesars, BetMGM, BetRivers, and Barstool Sportsbook - have confirmed their plans to immediately launch online sports betting in the state.

American Affiliate's Betting Hero brand kicked off its first in-person activations in New Orleans' bars and casinos on January 28th. AmAff will also be launching its marquee digital brands for activation in Louisiana's online sports betting market, including BetPrep.com, Props.com, and Wagers.com, with the goal of engaging, educating, and entertaining the millions of existing and potential sports bettors in Louisiana.