'Dodge's muscle car design and attitude prove to be attractive to the consumer eye,' said
Indeed, the top purchase reasons for Dodge vehicles are overall exterior styling, being 'fun to drive' and overall power and acceleration, according to MaritzCX, 'New Vehicle Customer Study:
Dodge delivers the industry's most powerful and capable muscle car lineup for 2020, literally expanding its high-performance Charger models, adding a Widebody Package to America's only four-door muscle car. The Widebody Package, standard on Charger SRT Hellcat and available on Charger Scat Pack, includes new integrated fender flares that add 3.5 inches of body width, creating an even more aggressive, planted stance.
Dodge is also celebrating the golden anniversary of its iconic Challenger with the new limited-production 50th Anniversary Edition with a new exterior paint color, body-color shaker hood on HEMI V-8 models, unique badging and heritage style available on four models. The Dodge Challenger remains the most powerful and fastest muscle car with the 'Demon-possessed' 797-horsepower SRT Hellcat Redeye. The Widebody Package is also available on Challenger R/T Scat Pack, SRT Hellcat and SRT Hellcat Redeye models.
The 2020 Dodge Durango SRT is the fastest, most powerful and most capable American three-row SUV, powered by the proven 392-cubic-inch HEMI V-8, to deliver 475 horsepower and 470 lb.-ft. of torque, allowing it to go from 0-60 miles per hour (mph) in 4.4 seconds and covering the quarter-mile in 12.9 seconds as certified by the
In addition, Dodge continues to offer customization straight from the factory with unique appearance packages, a variety of different color stripes and wheel finishes, all-original badges, including a Hellcat Redeye with a red eye, distinctive Dodge heritage colors, including new for 2020 Sinamon Stick, Frostbite and Hellraisin on Charger and Challenger models, all of which make Dodge vehicles unique and stand out on the road.
Dodge had its best six-month sales in muscle car history in the last half of 2019 with record combined Charger and Challenger sales of 84,216 vehicles.
Kelley Blue Book Brand Image Awards
The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2020 Brand Image Awards are based on consumer automotive perception data from
Founded in 1926,
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and
The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger. Dodge is part of the portfolio of brands offered by global automaker
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