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MarketScreener Homepage  >  Equities  >  Italian Stock Exchange  >  Fiat Chrysler Automobiles N.V.    FCA   NL0010877643

FIAT CHRYSLER AUTOMOBILES N.V.

(FCA)
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Fiat Chrysler Automobiles N : Alfa Romeo Debuts New Campaign 'Control'

10/14/2020 | 12:33pm EST

Alfa Romeo Debuts New Campaign 'Control'.

Highlights:

* 'Control' to run across broadcast, cable television, digital streaming and social media channels

* 2020 Alfa Romeo Giulia and Stelvio are featured in the video

* Voice-over by Alexander Skarsgard, who appeared in the earlier Alfa Romeo campaign 'Type A'

* Music features 'Control' track by Emmit Fenn

Auburn Hills, Mich. - Alfa Romeo is launching a new campaign titled 'Control' across select broadcast and cable television networks, digital streaming and online video placements. The spot, with voice-over by actor Alexander Skarsgard, who appeared in the Alfa Romeo 'Type A' campaign earlier this year, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.

'For Alfa Romeo, the driver is always at the center,' said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars - Dodge, SRT, Chrysler and FIAT, FCA - North America. 'This driver-centered focus, highlighted by the new campaign, is enhanced by Alfa Romeo's updated cockpits featuring premium appointments, a standard 8.8-inch center touchscreen display, state-of-the-art connectivity and available level II autonomous driving capability, offering our customers more options, 'control' and an exhilarating driving experience.'

The video features choreographed stunts with the Alfa Romeo Giulia and Stelvio, shooting the vehicles with long-exposure video, which creates light trail visuals, showcasing the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo.

The music in the spot, 'Control,' is by Emmit Fenn. The video was created in partnership with GSD&M.

Alfa Romeo Giulia and Stelvio

For the 2020 model year, both the Alfa Romeo Giulia and Stelvio received significant interior and technology updates, including enhanced driver touchpoints. Per AutoPacific's 2020 Vehicle Satisfaction Awards, owners recognized the improvements, elevating Alfa Romeo's core models to best-in-class satisfaction scores for Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio).

The Giulia earned top marks for its safety features, infotainment, pricing, front-seat comfort and increased Advanced Driver Assistance Systems (ADAS) content, while the Stelvio received high ratings for its pricing, driver's seat ingress/egress and exterior size and design. Both models scored best-in-class for handling and fun to drive, hallmarks of the brand's exhilarating performance and dynamics.

Alfa Romeo

Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo's most powerful production engine ever with best-in-class 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo's world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

Follow Alfa Romeo brand news and video on:

Website: www.alfaromeousa.com and www.alfaromeo.com

Newsroom: FCA US Media Website

Facebook: Alfa Romeo USA

Instagram: @alfaromeousa

Twitter: @alfaromeousa

(C) 2020 Electronic News Publishing, source ENP Newswire

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Financials
Sales 2020 86 322 M 103 B 103 B
Net income 2020 45,5 M 54,2 M 54,2 M
Net cash 2020 2 480 M 2 957 M 2 957 M
P/E ratio 2020 -48,1x
Yield 2020 14,1%
Capitalization 20 610 M 24 538 M 24 569 M
EV / Sales 2020 0,21x
EV / Sales 2021 0,17x
Nbr of Employees 191 752
Free-Float 53,6%
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Mean consensus OUTPERFORM
Number of Analysts 21
Average target price 14,21 €
Last Close Price 13,09 €
Spread / Highest target 122%
Spread / Average Target 8,56%
Spread / Lowest Target -46,5%
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Managers
NameTitle
Michael Mark Manley President, Chief Executive Officer & Director
John Jacob Philip Elkann Chairman
Richard Keith Palmer Chief Financial Officer & Executive Director
Harald J. Wester Chief Technology Officer
Andrea Agnelli Non-Executive Director
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