First Foundation Inc. Announces Executive Appointments
August 02, 2021 at 04:30 pm EDT
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First Foundation Inc. announced the expansion of their Commercial Banking team in Los Angeles county with the appointment of Matthew Ashworth as SVP, Director of Commercial Banking, Leeza Jinian as SVP, Commercial Banking Manager, and Yenee Mesfin as SVP, Commercial Banker. First Foundation Bank recently promoted Michael Berry to Commercial Banking Executive to lead all the bank’s Corporate Banking, Commercial Banking, Small Business, and Public Finance teams. With the bank’s growing emphasis on commercial banking, the appointments of this Los Angeles-based team help increase the reach of the team and ensure the bank continues to provide the exceptional level of client service clients have come to expect. Matthew Ashworth will be responsible for leading the newly formed Los Angeles team of Commercial Bankers by helping them grow their portfolio while still building relationships with new and existing clients. Leeza Jinian will be responsible for generating new commercial banking connections within the community as well as maintaining the bank’s credit quality. Yenee Mesfin will be responsible for cultivating new client relationships within Los Angeles county and expanding the reach of First Foundation Bank’s commercial banking offering. Ashworth brings over twenty years of experience in the commercial banking industry, most recently he served as Senior Vice President, Los Angeles Regional Manager at Pacific Mercantile Bank. Jinian has served the Los Angeles county for over twenty years and previously was a Senior Vice President, Market Manager for Banc of California in Los Angeles. Mesfin has been working in business banking for fifteen years and served as a Senior Vice President, Relationship Manager for Banc of California.
First Foundation Inc. is a financial services company that provides a comprehensive platform of financial services to individuals, businesses, and other organizations. The Company and its subsidiaries offer personal banking, business banking, and private wealth management services, including investment, trust, insurance, and philanthropy services. Its comprehensive platform of financial services is designed to help each client at any stage in their financial journey. It operates through two segments: Banking and Investment Management and Wealth Planning (Wealth Management). The Banking segment includes the operations of First Foundation Bank (FFB), First Foundation Insurance Services (FFIS), First Foundation Public Finance (FFPF), and Blue Moon Management LLC. The Wealth Management segment includes the operations of First Foundation Advisors (FFA). Through FFB, it offers a range of loan products, deposit products, treasury management products and services, and trust services.