ASM Global (ASM) has chosen Clover® Sport from Fiserv, Inc. to enhance fan experiences and optimize food and beverage operations at the Caesars Superdome, the Smoothie King Center, and throughout Champions Square in New Orleans. The three facilities are located on a 52-acre sports and entertainment campus in downtown New Orleans. Collectively managed by ASM, they combine to attract more than two million annual guests and host more than 300 events each year.

ASM, the world's leading venue management company and producer of live event experiences, and the Louisiana State Exhibition Authority selected Clover as part of an ongoing, multi-year renovation to modernize infrastructure and operations on the campus. Beginning with the 2022 National Football League (NFL) and National Basketball Association (NBA) seasons, Clover Sport will streamline purchasing at concession stands, premium bars and clubs throughout each venue. The technology upgrades will enable digital, contactless, and self-service purchasing at kiosks and grab-and-go marketplaces, while third-party integrations will provide fans access to mobile ordering, loyalty, and stored value payment options as a seamless part of the commerce experience.

Clover Sport also includes real-time data insights, which provide a 360-degree view into how fans are engaging during an event. This allows stadium operators to better curate the ideal fan experience by optimizing food and beverage operations, and even proactively adjusting staffing levels based on the flow of fans, commerce and inventory throughout each venue.