Fluent, Inc. announced the appointment of Adrian Stack as Chief Product Officer. Stack will lead the Company?s product vision and strategy, advancing Fluent?s AI-powered Commerce Media Solutions to elevate consumer engagement and enhance partner and advertiser success. With over 15 years of experience in product development leadership, Stack has a proven track record of driving growth through AI-driven technologies.
Most recently, he led Data Engineering (Data Science & AI) at Zillow. Previously, as SVP of Product at Rokt, he played a key role in scaling the company?s commerce media business, overseeing data engineering, machine learning, and analytics. As commerce media evolves, brands require more intelligent, scalable solutions to reach and convert high-intent consumers.
Fluent?s investments in AI, identity resolution, and bidding technology position the Company to enhance ad relevance for consumers and maximize ROI for advertisers. Supported by 14 years of expertise in customer acquisition, Fluent continues to differentiate itself in the commerce media space through its owned and operated marketplaces and robust first-party data assets. Building on this foundation, Stack will play a key role in enhancing data strategies, driving product innovation, and unlocking new opportunities for long-term growth and profitability.
