Fomento Económico Mexicano B de C : Investor Presentation (June 2022)

FEMSA TODAY

June 2022

FEMSA's capability-driven approach to business and value creation

has served us well for over 130 years…

FEMSA was born as a brewery in northern Mexico in 1890. During our first 100 years,

we evolved and grew into one of the largest companies in Mexico. Vertical integration enabled us to develop solid expertise not only in brewing, but also in manufacturing, distribution, and retail.

Even back then, we saw growth through the development of key operational capabilities and the pursuit of adjacent business opportunities as a key driver.

FEMSA became a significant participant in the Coca-Cola system before the end of the 20th century. Coca-ColaFEMSA first developed operating and commercial expertise in Mexico, that allowed us to pursue an aggressive strategy of regional system consolidation.

By 2003, Coca-Cola FEMSA was the largest bottler in the world.

• and this proven approach will help us create value well into the future

Launched within our beer business in the 1970s, our proximity retail format OXXO also evolved into a formidable growth vehicle for FEMSA.

Combining large-scale unit growth with an ever-improving value proposition, OXXO today serves a broad range of needs for our customers across several countries, and we have successfully expanded our efforts into adjacent small formats like drugstores and fuel stations.

Tying it all together, logistics and distribution are at the core of our entire business platform, allowing us to serve our millions of ever-evolving customers in a consistently efficient, effective, and differentiated manner.

Today, we are aggressively pursuing digital capabilities that will accelerate our business models across FEMSA, from developing omnichannel platforms at Coca-Cola FEMSA

and our Health Division, to enabling financial technology applications and enhanced customer engagement at OXXO.

Through the decades, we have found that focusing on Economic and Social Value simultaneously, maximizes the benefit for all our stakeholders

Economic Value		Social Value

FEMSA has increased its revenues at a CAGR of 11% during the last 10 years

Today1, FEMSA generates revenues of US$29 Bn and has a market capitalization above US$23 Bn

FEMSA is one of the largest employers in the Americas, with more than 320,000 team members in 13 countries

In 1918, FEMSA started providing its employees and their families access to quality health care, decades before government safety nets existed

In 1943, FEMSA's leaders founded Tec de Monterrey,

which is now the leading university system in Latin America with +92,000 students in 26 campuses

In 2010, FEMSA committed to reach 80% renewable energy sourcing in Mexico, raising the target to 85% of all operations by 2030

1 - LTM as of March 31, 2022

We strive to generate Economic and Social value through our companies

and institutions, with three core aspirations:

1

2

Enabling and improving the communities we serve through better access and reach of top products and services that generate well-being.

Focusing on our people by creating good job opportunities,

as well as fostering the comprehensive growth of our employees and their families.

3

Representing a positive force in our society through sustainable business

activities with a high social impact.