Foot Locker, Inc. Unveils New Apparel Line - LCKR by Foot Locker
October 18, 2021 at 09:21 am EDT
Share
Foot Locker, Inc. announced the upcoming launch of a new apparel line LCKR by Foot Locker. LCKR merges sneaker and sport culture with the heritage of Foot Locker to bring a new iteration of casual wear to the market. These every day, go-to lifestyle pieces compliment the Foot Locker customer's existing wardrobe – particularly those who appreciate style and comfort. In connection with the launch, musician and activist Gunna stars as the face of LCKR's first ever collection. The rapper has had a close relationship with Foot Locker after recent giveback initiatives in Atlanta with the brand. His dedication to his community and his commitment to balancing his busy life with downtime make him the perfect representative for the line. Gunna is also featured alongside musician Tone Stith, actress Paigion Walker and on-air host Eutel Wallace in the campaign. The debut LCKR collection features cozy fleece sets and stylish options so consumers can tailor their look to their vibe. Key pieces include matching fleece pullover hoodies and tapered sweatpants. This collection includes options in neutral go-tos such as Heather Grey, Bright White and Jet Black, and complimented by seasonal colorway options including Dusty Rose, Back Forest, Blueprint, Bombay Brown and Bloodstone. Available in men's sizes S – XXL, the collection also includes full zip hoodies, cargo pants and matching track jacket and pant sets. Offered at a range of prices from $40 – $75, this collection officially releases on October 20th at Foot Locker stores globally and online. Additional collections will release through the end of the year and into 2022, including the expansion into Canada.
Foot Locker, Inc. is a retailer of shoes and apparel. The Company operates through three segments: North America, Europe, Middle East, and Africa (EMEA), and Asia Pacific. The Company's portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. It uses its omni-channel capabilities to bridge the digital world and physical stores, including order-in-store, buy online and pickup-in-store, and buy online and ship-from-store, as well as e-commerce. It operates websites and mobile apps aligned with the brand names of its store banners. The Company operates approximately 2,523 stores in 26 countries across North America, Europe, Australia, New Zealand, and Asia, and a franchised store presence in the Middle East and Asia. The Kids Foot Locker offers athletic footwear, apparel, and accessories for children. Champs Sports is a primarily mall-based specialty athletic footwear and apparel retailer. atmos is a digitally led, brand featuring sneakers and apparel.