Highlights:
* Bronco Four-Door Outer Banks Fishing Guide concept
* First Bronco family adventure concepts show how hundreds of factory-backed accessories make Bronco two-door, four-door and
* First of four Bronco Off-Roadeo locations announced;
* As Bronco brand's extreme demonstration of Built Wild DNA, Bronco R returns to the next SCORE Baja 1000; race prototype continues to serve as test bed for Built Wild Capability, Extreme Durability Testing and Innovative Design
* Response to the all-new Bronco has been unprecedented, with record visits to Ford.com and reservations exceeding 165,000 for the two- and four-door models in just three weeks
'Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personize their Broncos, and share experiences with each other,' said
Bronco adventure-inspired concepts
Expanding on the Bronco family's Built Wild innovative design and capability pillars, these five adventure-inspired concepts further highlight the brand's readiness for customization at launch. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for
Bronco Four-Door Outer Banks Fishing Guide: Purpose-built to support a professional fishing guide along
Bronco Two-Door Trail Rig: Designed to be the ultimate hardcore trail rider, this custom build is based on the two-door Badlands series. It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels and 40-inch RIGID LED lightbar. A Ford Performance by WARN winch helps rescue your lesser-equipped 4x4 friends. On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards. Inside are rugged floor mats and a rear swing-gate-mounted table.
Bronco Sport Trail Rig: For adventurers looking to elevate their off-road trekking in a small, rugged 4x4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar. On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.
Bronco Sport TOW RZR: TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear. The custom build adds Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 pounds of capacity to tow off-road runners like the all-new Polaris RZR XP Turbo 1000, unveiled today as part of the Bronco birthday celebration.
Bronco Sport Off-Roadeo Adventure Patrol: Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands build is equipped to assist in the wild with its Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards and jerry cans. A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system. To support one of many Off-Roadeo excursions available, this
The first of four Bronco Off-Roadeo locations will be in the hill country of
'Getting into the wild is at the core of Bronco brand, and our first Bronco Off-Roadeo location in
Go to broncooffroadeo.com to learn more or to sign up.
Bronco R returns to
Bronco R's attitude, reflecting the most extreme flavor of Built Wild DNA, is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as test bed for the brand's innovative design, capability and extreme durability testing.
Bronco R leverages the all-new Bronco four-door's chassis, twin-turbo 2.7-liter EcoBoost V6 engine, 10-speed SelectShift automatic transmission and electronic shift-on-the-fly 4x4 transfer case. It features an extreme race version of the high-performance off-road stability suspension with independent front, position-sensitive shocks, end-stop control plus ultra-high-speed desert race tuning. Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing - a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability and capability to every owner.
Ford is the Official Truck and SUV of
Follow the Bronco R race prototype at
An unprecedented reveal
Customer response to the reveal of the all-new Bronco rugged SUVs has been unprecedented in Ford history, with more than 165,000 people placing
Within hours of the
By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. Same for the Bronco two- and four-door First Edition models, which increased production to 7,000 units.
Bronco reservations continue at Ford.com/Bronco, while
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