Ford is hosting "Guayaberas y Fusion," an event held in
conjunction with Fashion Week in Miami, that showcases
how the vehicle design process incorporates elements of
The all-new Ford Fusion sedan and the guayabera, an
iconic shirt worn across many Hispanic cultures, both
feature sustainable materials along with high-quality
detailing and impeccable craftsmanship
Similarities between the two products offer a glimpse
into the convergence of global design
MIAMI, March 22, 2012 - They're both created from high-end
materials, with intricate detailing and an elegant form.
They're both sleek and stylish, designed to turn heads on
But here's the unusual part: One you wear. The other you
drive. And yet the comparisons between the next-generation
Ford Fusion design and the guayabera, an iconic shirt worn
across many Hispanic cultures, are unmistakable.
That's one reason why Ford is hosting "Guayaberas y
Fusion," an event held in conjunction with Fashion Week in
Miami that highlights fashion and culture and showcases how
the vehicle design process incorporates many elements of
"The thought that goes into designing a new vehicle is
extensive," says Ford designer Anthony Prozzi, who was
formerly a fashion designer for Donna Karan. "And it's very
similar in many ways to the creative process fashion
designers follow when they're creating clothing."
Comparing quality products
The guayabera is a common sight at many high-end cultural
events in places like Cuba, Puerto Rico and Mexico, and
it's been popular for generations.
The shirt is recognizable for its visible detailing - like
the two lines of stitching that run down its front - and
its intricate pleating. Its high-quality, lightweight
material and festive array of colors make it instantly
recognizable to many.
Likewise, the next-generation Ford Fusion caught the eye of
many auto enthusiasts when it debuted in January at the
North American International Auto Show in Detroit, where it
showed off its refined, unmistakable silhouette. At NAIAS,
the Fusion earned a variety of accolades, including the
prestigious Detroit Institute of Ophthalmology Eyes On
Design award and the Best in Show award from Autoweek.
Detail and craftsmanship are key inside the new Ford
Fusion, as well. Dynamic structural elements throughout,
like the real metal grilles over the speakers, show that
every detail of the car has been aesthetically enhanced.
Surfaces are softer to the touch, and nothing has been left
to chance - even the audio volume knob is shaped to better
fit the customer's fingers.
At Guayaberas y Fusion, Miami fashion designers and auto
designers from Ford are meeting to discuss the similarities
and challenges of creating such high-quality products, and
comparing and contrasting the processes that bring their
respective products to life.
"The most alluring part for me is that each piece is as
personal as the individual wearing it," said
Miamiguayaberadesigner Maria Ofelia Gravier Armas. "I
combine textures, hues, contrasts, prints, lace and trims
into a unique 'fusion' that leads to a beautifully
distinctive and elegant piece."
Sustainability is another likely topic for discussion, and
something else the two products have in common. Guayaberas
are created primarily from natural linen. The Fusion
interior offers thinner, lighter seats trimmed with fabric
that uses recycled, sustainable yarns. The Fusion also
offers some unexpected green touches, like recycled
post-industrial cotton from blue jeans used as
sound-absorbing material, and seat cushions made from
The all-new Fusion also is the first sedan to offer
gasoline, hybrid and plug-in hybrid editions, each with
expected top fuel economy.
"The public has an interest in design and designers like
never before," said Prozzi. "And like many creative fields,
we face the challenge of how to be not just exciting but
also meaningful - we must design with a conscience."
The similarities between Ford and the fashion world only
emphasize today's global design convergence, he said.
"Good taste resonates across the globe," Prozzi said. "It's
true with fashion, and it's true with the Fusion."
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About Ford Motor CompanyFord Motor Company
, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six
continents. With about 164,000 employees and about 70
plants worldwide, the company's automotive brands include
Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. http://corporate.ford.com