Ford Electrified Vehicle Sales Post Best Sales Month Ever - Up 262 | |||||
Percent on Mustang Mach-E and F-150 PowerBoost Hybrid; F-Series Up | |||||
31.8 Percent; Ford Brand SUVs Achieve Record April Sales On Higher | |||||
Bronco Sport Sales; Lincoln SUVs - Deliver Record April Sales | www.twitter.com/Ford | ||||
A p r i l 2 0 2 1 S A L E S | |||||
Total Vehicle | Truck | SUV | Car | ||
Total U.S. Sales | 197,813 | 97,054 | 90,383 | 10,376 |
Total Sales vs. April 2020
Retail Sales vs. April 2020
64.8% | 47.5% | 119.8% | -20.9% |
57.1% | 33.0% | 127.2% | -31.3% |
H I G H L I G H T S
▪ Ford's April retail sales were up 57.1 percent, not only selling |
above 2020 results, but also up 23.7 percent relative to April |
2019 results. Together, retail truck and SUV sales were up 70.1 |
percent providing Ford Truck and SUV sales with their best April |
retail sales performance since 2006. |
▪ F-Series retail share expanded 2 percentage points through |
April of this year in the full-size pickup segment. F-Series retail |
sales were up 19.7 percent for the month, while beating April |
"Ford's retail sales not only increased 57 percent over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs. In April, we not only beat pre-coronavirussales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008."
- Andrew Frick, vice president, Ford Sales U.S. and Canada
M U S T - H A V E P R O D U C T S
2019 retail sales levels by 9.3 percent. |
▪ Ford electrified vehicle sales produced a new all-time monthly |
sales record - up 262 percent on new product offerings. |
Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales |
totaled 3,365, while Escape electrified sales totaled 3,695 in April. |
Electrified vehicle sales totaled 11,172 - up 262 percent. |
▪ New products drove transaction pricing to record levels, with 94 |
percent mix of trucks and SUVs. Ford transaction pricing in April |
totaled $43,600 per vehicle. Bronco Sport, turning on dealer lots |
in just 13 days, produced an average transaction price of $31,800 |
per SUV - the highest in segment. Mustang Mach-Eis turning in |
just 4 days on dealer lots and transacting at $45,800. Ford's |
investment in trucks and SUVs is not only producing greater |
volume, but replaces sedans like the Fusion, which produced an |
average transaction price of $22,600 in April 2021. |
▪ Ford brand SUVs hit record high retail sales - up 125 percent |
over a year ago on new product introductions. Ford SUV sales |
were up across the board, besting April 2019 by 54.7 percent. |
▪ Ford's gross stock at the end of April remains favorable relative |
to competitors. Ford's overall gross stock position going into May |
was 265,000 vehicles, which is at the higher end relative to the |
overall industry and stands at 35 days' supply. This compares to |
an overall industry with 33 days' supply |
▪ Lincoln SUVs posted record April retail sales. Lincoln SUV sales |
were up across the board in April, with a total of 9,943 SUVs sold. |
About Ford Motor Company
Ford Motor Companyis a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars - increasingly including electrified versions - and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.
Ford Commercial
Ford Trucks
Ford SUVs
Ford Performance
Lincoln SUVs
Sales of Ford F-650/F-750expanded 65.6 percent over year a ago. Sales of Ford commercial vans were up across the board, led by Transit with sales of 11,445 vans. This was a 161 percent increase over a year ago. Ford's commercial vehicles sales overall were up 127 percent in April over a year ago.
As America's best-selling truck, F-Series totaled 270,099 vehicles through April. This is 67,009 more trucks than Ford's second-place competitor and an expansion of 13,125 trucks over this point last year. Days-to-turn on dealer lots for PowerBoost hybrid was only
17 days. Overall F-Series truck sales are up 14.0 percent through April of this year.
Sales of Ford's Bronco Sport continue to expand to their highest level since launch, while Escape sales gain 79.2 percent. Sales of
Bronco Sport totaled 13,856. This represents a
41.7 percent gain over March sales. Bronco Sport is also conquesting over 60 percent from competitive brands, with the largest percentage coming from the Jeep Brand. Ford Explorer was up 102 percent at retail compared to last year, producing its best April retail sales since 2004.
The fully electric Mustang Mach-Eis turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GT Mach-Eversion. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.
Lincoln SUV record sales run in April was supported by its newest products. Lincoln's best-sellingvehicle, the Corsair, posted a retail gain of 140 percent. Compared to April 2019, Corsair's retail sales were up 75.7 percent. With total sales of 2,844, Aviator retail sales gained 193.6 percent, while Navigator sales more than doubled from a year ago. Retail sales of the new Nautilus were up 150 percent and gained 6.1 percent over April 2019.
A P R I L 2 0 2 1 S A L E S
FORD MOTOR COMPANY APRIL 2021 U.S. SALES
April | % | Year-to-Date | % | |||
2021 | 2020 | Change | 2021 | 2020 | Change | |
SALES BY BRAND | ||||||
Ford | 187,345 | 115,174 | 62.7 | 683,269 | 605,943 | 12.8 |
Lincoln | 10,468 | 4,870 | 114.9 | 35,878 | 30,431 | 17.9 |
Total vehicles | 197,813 | 120,044 | 64.8 | 719,147 | 636,374 | 13.0 |
SALES BY TYPE | ||||||
Cars | 10,376 | 13,125 | -20.9 | 37,578 | 75,978 | -50.5 |
SUVs | 90,383 | 41,117 | 119.8 | 307,282 | 230,837 | 33.1 |
Trucks | 97,054 | 65,802 | 47.5 | 374,287 | 329,559 | 13.6 |
Total vehicles | 197,813 | 120,044 | 64.8 | 719,147 | 636,374 | 13.0 |
FORD BRAND | ||||||
Fiesta | 0 | 165 | -100.0 | 0 | 2,888 | -100.0 |
Fusion | 1,838 | 6,693 | -72.5 | 9,727 | 43,630 | -77.7 |
GT | 13 | 0 | N/A | 46 | 79 | -41.8 |
Mustang | 8,000 | 5,302 | 50.9 | 25,274 | 23,371 | 8.1 |
Ford Cars | 9,851 | 12,160 | -19.0 | 35,047 | 69,968 | -49.9 |
EcoSport | 4,987 | 6,571 | -24.1 | 17,865 | 19,494 | -8.4 |
Bronco Sport | 13,856 | 0 | N/A | 37,212 | 0 | N/A |
Escape | 15,680 | 8,748 | 79.2 | 56,670 | 56,865 | -0.3 |
Mustang Mach-E | 1,951 | 0 | N/A | 8,565 | 0 | N/A |
Edge | 8,046 | 4,872 | 65.1 | 30,196 | 34,471 | -12.4 |
Flex | 0 | 587 | -100.0 | 0 | 3,052 | -100.0 |
Explorer | 27,040 | 13,335 | 102.8 | 92,284 | 69,645 | 32.5 |
Expedition | 8,880 | 3,099 | 186.5 | 31,143 | 22,889 | 36.1 |
Ford SUVs | 80,440 | 37,212 | 116.2 | 273,935 | 206,416 | 32.7 |
F-Series | 66,302 | 50,323 | 31.8 | 270,099 | 236,885 | 14.0 |
Ranger | 12,801 | 7,547 | 69.6 | 36,967 | 28,527 | 29.6 |
E-Series | 2,549 | 1,397 | 82.5 | 13,122 | 11,495 | 14.2 |
Transit | 11,445 | 4,387 | 160.9 | 38,896 | 41,223 | -5.6 |
Transit Connect | 3,207 | 1,695 | 89.2 | 10,830 | 9,260 | 17.0 |
Heavy trucks | 750 | 453 | 65.6 | 4,373 | 2,169 | 101.6 |
Ford Trucks | 97,054 | 65,802 | 47.5 | 374,287 | 329,559 | 13.6 |
Ford Brand | 187,345 | 115,174 | 62.7 | 683,269 | 605,943 | 12.8 |
LINCOLN BRAND | ||||||
MKZ | 267 | 617 | -56.7 | 1,505 | 4,099 | -63.3 |
Continental | 258 | 348 | -25.9 | 1,026 | 1,911 | -46.3 |
Lincoln Cars | 525 | 965 | -45.6 | 2,531 | 6,010 | -57.9 |
Corsair/MKC | 2,821 | 1,167 | 141.7 | 9,935 | 6,837 | 45.3 |
Nautilus/MKX | 2,609 | 987 | 164.3 | 7,981 | 6,232 | 28.1 |
MKT | 0 | 4 | -100.0 | 0 | 113 | -100.0 |
Aviator | 2,844 | 968 | 193.8 | 8,930 | 6,634 | 34.6 |
Navigator | 1,669 | 779 | 114.2 | 6,501 | 4,605 | 41.2 |
Lincoln SUVs | 9,943 | 3,905 | 154.6 | 33,347 | 24,421 | 36.6 |
Lincoln Brand | 10,468 | 4,870 | 114.9 | 35,878 | 30,431 | 17.9 |
2
A P R I L 2 0 2 1 S T O C K
Ford Motor Company
APR 2021 U.S. GROSS AND DEALER STOCKS
Gross Stock | |||||
Units | |||||
(000) | |||||
Fusion | 2.0 | ||||
Mustang | 8.3 | ||||
GT | 0.0 | ||||
Ford Cars | 10.4 | ||||
MKZ | 0.2 | ||||
Continental | 0.4 | ||||
Lincoln Cars | 0.6 | ||||
Total Cars | 11.0 | ||||
Escape | 23.8 | ||||
Bronco Sport | 18.4 | ||||
Mustang Mach-E | 3.8 | ||||
EcoSport | 14.1 | ||||
Edge | 6.1 | ||||
Explorer | 32.0 | ||||
Expedition | 8.4 | ||||
Ford SUVs | 106.6 | ||||
Corsair | 4.2 | ||||
Nautilus | 3.8 | ||||
Aviator | 3.5 | ||||
Navigator | 2.4 | ||||
Lincoln SUVs | 13.9 | ||||
Total SUVs | 120.5 | ||||
Econoline Van | 6.7 | ||||
Transit Connect (Tourneo) | 6.2 | ||||
Transit Van | 14.6 | ||||
Ranger | 18.6 | ||||
F-Series | 84.9 | ||||
Medium/Heavy | 2.8 | ||||
Ford Trucks | 133.8 | ||||
Total Car, Utility, Truck | 265.3 |
3
A P R I L 2 0 2 1 P R O D U C T I O N
2021 Calendar Year Production By Plant
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Full Year | |||||||||||
Flat Rock | |||||||||||||||||||||||
Ford Mustang | 6,714 | 7,501 | 9,586 | 2,288 | 26,089 | ||||||||||||||||||
Chicago Main | |||||||||||||||||||||||
Ford Explorer | 21,531 | 19,054 | 29,176 | 7,045 | 76,806 | ||||||||||||||||||
Lincoln Aviator | 1,564 | 1,734 | 3,016 | 704 | 7,018 | ||||||||||||||||||
Chicago SHO | |||||||||||||||||||||||
Ford Explorer | 2,396 | 2,278 | 3,024 | 442 | 8,140 | ||||||||||||||||||
Lincoln Aviator | 361 | 210 | 313 | 89 | 973 | ||||||||||||||||||
Cuautitlan | |||||||||||||||||||||||
Mustang Mach-E | 4,250 | 3,846 | 6,709 | 6,155 | 20,960 | ||||||||||||||||||
Dearborn Truck Plant | |||||||||||||||||||||||
Ford F-Series(F-150) | 28,309 | 24,133 | 31,135 | 16,319 | 99,896 | ||||||||||||||||||
Detroit Chassis Plant | |||||||||||||||||||||||
Stripped Chassis | 1,112 | 2,384 | 2,860 | 1,131 | 7,487 | ||||||||||||||||||
Hermosillo | |||||||||||||||||||||||
Bronco Sport | 4,046 | 13,429 | 18,414 | 17,084 | 52,973 | ||||||||||||||||||
Kansas City (SUV) | |||||||||||||||||||||||
Ford Transit | 6,840 | 11,371 | 15,109 | 2,864 | 36,184 | ||||||||||||||||||
Kansas City (Truck) | |||||||||||||||||||||||
Ford F-Series(F-150) | 22,107 | 15,552 | 30,810 | 9,177 | 77,646 | ||||||||||||||||||
Kentucky Truck | |||||||||||||||||||||||
Ford F-Series (Super Duty) | 29,075 | 28,167 | 30,611 | 24,626 | 112,479 | ||||||||||||||||||
Ford Expedition | 7,296 | 7,885 | 8,737 | 7,085 | 31,003 | ||||||||||||||||||
Lincoln Navigator | 2,008 | 1,963 | 2,035 | 1,355 | 7,361 | ||||||||||||||||||
Louisville Assembly | |||||||||||||||||||||||
Ford Escape | 7,681 | 7,788 | 20,987 | 9,684 | 46,140 | ||||||||||||||||||
Lincoln Corsair | 1,113 | 1,124 | 4,085 | 1,010 | 7,332 | ||||||||||||||||||
Michigan Assembly | |||||||||||||||||||||||
Ranger | 9,799 | 11,380 | 13,393 | 10,680 | 45,252 | ||||||||||||||||||
Bronco | 99 | 87 | 127 | 437 | 750 | ||||||||||||||||||
Multimatic | |||||||||||||||||||||||
Ford GT | 19 | 19 | 24 | 21 | 83 | ||||||||||||||||||
Oakville | |||||||||||||||||||||||
Ford Edge | 64 | 5,406 | 12,271 | 3,153 | 20,894 | ||||||||||||||||||
Lincoln Nautilus | 123 | 1,415 | 2,721 | 963 | 5,222 | ||||||||||||||||||
Ohio Assembly | |||||||||||||||||||||||
Ford Econoline | 4,374 | 4,021 | 4,049 | 1,112 | 13,556 | ||||||||||||||||||
Medium Truck | 151 | 356 | 1,076 | 1,177 | 2,760 | ||||||||||||||||||
Super Duty | 376 | 2,270 | 1,749 | 1,874 | 6,269 | ||||||||||||||||||
Total Production | 161,408 | 173,373 | 252,017 | 126,475 | - | - | - | - | - | - | - | - | 713,273 | ||||||||||
2021 Calendar Year Production By Vehicle Line
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Full Year | ||||||||||||||||||||||||||||||||
Bronco Sport | 4,046 | 13,429 | 18,414 | 17,084 | - | - | - | - | - | - | - | - | 52,973 | |||||||||||||||||||||||||||||||
Ford Mustang | 6,714 | 7,501 | 9,586 | 2,288 | - | - | - | - | - | - | - | - | 26,089 | |||||||||||||||||||||||||||||||
Ford GT | 19 | 19 | 24 | 21 | - | - | - | - | - | - | - | - | 83 | |||||||||||||||||||||||||||||||
Ranger | 9,799 | 11,380 | 13,393 | 10,680 | - | - | - | - | - | - | - | - | 45,252 | |||||||||||||||||||||||||||||||
Bronco | 99 | 87 | 127 | 437 | - | - | - | - | - | - | - | - | 750 | |||||||||||||||||||||||||||||||
Mustang Mach-E | 4,250 | 3,846 | 6,709 | 6,155 | - | - | - | - | - | - | - | - | 20,960 | |||||||||||||||||||||||||||||||
Ford F-Series(F-150) | 50,416 | 39,685 | 61,945 | 25,496 | - | - | - | - | - | - | - | - | 177,542 | |||||||||||||||||||||||||||||||
Ford F-Series (Super Duty) | 29,451 | 30,437 | 32,360 | 26,500 | - | - | - | - | - | - | - | - | 118,748 | |||||||||||||||||||||||||||||||
Ford Expedition | 7,296 | 7,885 | 8,737 | 7,085 | - | - | - | - | - | - | - | - | 31,003 | |||||||||||||||||||||||||||||||
Lincoln Navigator | 2,008 | 1,963 | 2,035 | 1,355 | - | - | - | - | - | - | - | - | 7,361 | |||||||||||||||||||||||||||||||
Ford Explorer | 23,927 | 21,332 | 32,200 | 7,487 | - | - | - | - | - | - | - | - | 84,946 | |||||||||||||||||||||||||||||||
Lincoln Aviator | 1,925 | 1,944 | 3,329 | 793 | - | - | - | - | - | - | - | - | 7,991 | |||||||||||||||||||||||||||||||
Ford Transit | 6,840 | 11,371 | 15,109 | 2,864 | - | - | - | - | - | - | - | - | 36,184 | |||||||||||||||||||||||||||||||
Ford Escape | 7,681 | 7,788 | 20,987 | 9,684 | - | - | - | - | - | - | - | - | 46,140 | |||||||||||||||||||||||||||||||
Lincoln MKC | 1,113 | 1,124 | 4,085 | 1,010 | - | - | - | - | - | - | - | - | 7,332 | |||||||||||||||||||||||||||||||
Ford Edge | 64 | 5,406 | 12,271 | 3,153 | - | - | - | - | - | - | - | - | 20,894 | |||||||||||||||||||||||||||||||
Lincoln MKX | 123 | 1,415 | 2,721 | 963 | - | - | - | - | - | - | - | - | 5,222 | |||||||||||||||||||||||||||||||
Ford Econoline | 4,374 | 4,021 | 4,049 | 1,112 | - | - | - | - | - | - | - | - | 13,556 | |||||||||||||||||||||||||||||||
Medium Truck | 151 | 356 | 1,076 | 1,177 | - | - | - | - | - | - | - | - | 2,760 | |||||||||||||||||||||||||||||||
Stripped Chassis | 1,112 | 2,384 | 2,860 | 1,131 | - | - | - | - | - | - | - | - | 7,487 | |||||||||||||||||||||||||||||||
Total Production | 161,408 | 173,373 | 252,017 | 126,475 | - | - | - | - | - | - | - | - | 4713,273 | |||||||||||||||||||||||||||||||
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Ford Motor Company published this content on 04 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 May 2021 13:18:06 UTC.