Ford Electrified Vehicle Sales Post Best Sales Month Ever - Up 262

Percent on Mustang Mach-E and F-150 PowerBoost Hybrid; F-Series Up

31.8 Percent; Ford Brand SUVs Achieve Record April Sales On Higher

Bronco Sport Sales; Lincoln SUVs - Deliver Record April Sales

www.twitter.com/Ford

A p r i l 2 0 2 1 S A L E S

Total Vehicle

Truck

SUV

Car

Total U.S. Sales

197,813

97,054

90,383

10,376

Total Sales vs. April 2020

Retail Sales vs. April 2020

64.8%

47.5%

119.8%

-20.9%

57.1%

33.0%

127.2%

-31.3%

H I G H L I G H T S

Ford's April retail sales were up 57.1 percent, not only selling

above 2020 results, but also up 23.7 percent relative to April

2019 results. Together, retail truck and SUV sales were up 70.1

percent providing Ford Truck and SUV sales with their best April

retail sales performance since 2006.

F-Series retail share expanded 2 percentage points through

April of this year in the full-size pickup segment. F-Series retail

sales were up 19.7 percent for the month, while beating April

"Ford's retail sales not only increased 57 percent over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs. In April, we not only beat pre-coronavirussales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008."

  • Andrew Frick, vice president, Ford Sales U.S. and Canada

M U S T - H A V E P R O D U C T S

2019 retail sales levels by 9.3 percent.

Ford electrified vehicle sales produced a new all-time monthly

sales record - up 262 percent on new product offerings.

Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales

totaled 3,365, while Escape electrified sales totaled 3,695 in April.

Electrified vehicle sales totaled 11,172 - up 262 percent.

New products drove transaction pricing to record levels, with 94

percent mix of trucks and SUVs. Ford transaction pricing in April

totaled $43,600 per vehicle. Bronco Sport, turning on dealer lots

in just 13 days, produced an average transaction price of $31,800

per SUV - the highest in segment. Mustang Mach-Eis turning in

just 4 days on dealer lots and transacting at $45,800. Ford's

investment in trucks and SUVs is not only producing greater

volume, but replaces sedans like the Fusion, which produced an

average transaction price of $22,600 in April 2021.

Ford brand SUVs hit record high retail sales - up 125 percent

over a year ago on new product introductions. Ford SUV sales

were up across the board, besting April 2019 by 54.7 percent.

Ford's gross stock at the end of April remains favorable relative

to competitors. Ford's overall gross stock position going into May

was 265,000 vehicles, which is at the higher end relative to the

overall industry and stands at 35 days' supply. This compares to

an overall industry with 33 days' supply

Lincoln SUVs posted record April retail sales. Lincoln SUV sales

were up across the board in April, with a total of 9,943 SUVs sold.

About Ford Motor Company

Ford Motor Companyis a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars - increasingly including electrified versions - and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.

Ford Commercial

Ford Trucks

Ford SUVs

Ford Performance

Lincoln SUVs

Sales of Ford F-650/F-750expanded 65.6 percent over year a ago. Sales of Ford commercial vans were up across the board, led by Transit with sales of 11,445 vans. This was a 161 percent increase over a year ago. Ford's commercial vehicles sales overall were up 127 percent in April over a year ago.

As America's best-selling truck, F-Series totaled 270,099 vehicles through April. This is 67,009 more trucks than Ford's second-place competitor and an expansion of 13,125 trucks over this point last year. Days-to-turn on dealer lots for PowerBoost hybrid was only

17 days. Overall F-Series truck sales are up 14.0 percent through April of this year.

Sales of Ford's Bronco Sport continue to expand to their highest level since launch, while Escape sales gain 79.2 percent. Sales of

Bronco Sport totaled 13,856. This represents a

41.7 percent gain over March sales. Bronco Sport is also conquesting over 60 percent from competitive brands, with the largest percentage coming from the Jeep Brand. Ford Explorer was up 102 percent at retail compared to last year, producing its best April retail sales since 2004.

The fully electric Mustang Mach-Eis turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GT Mach-Eversion. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.

Lincoln SUV record sales run in April was supported by its newest products. Lincoln's best-sellingvehicle, the Corsair, posted a retail gain of 140 percent. Compared to April 2019, Corsair's retail sales were up 75.7 percent. With total sales of 2,844, Aviator retail sales gained 193.6 percent, while Navigator sales more than doubled from a year ago. Retail sales of the new Nautilus were up 150 percent and gained 6.1 percent over April 2019.

A P R I L 2 0 2 1 S A L E S

FORD MOTOR COMPANY APRIL 2021 U.S. SALES

April

%

Year-to-Date

%

2021

2020

Change

2021

2020

Change

SALES BY BRAND

Ford

187,345

115,174

62.7

683,269

605,943

12.8

Lincoln

10,468

4,870

114.9

35,878

30,431

17.9

Total vehicles

197,813

120,044

64.8

719,147

636,374

13.0

SALES BY TYPE

Cars

10,376

13,125

-20.9

37,578

75,978

-50.5

SUVs

90,383

41,117

119.8

307,282

230,837

33.1

Trucks

97,054

65,802

47.5

374,287

329,559

13.6

Total vehicles

197,813

120,044

64.8

719,147

636,374

13.0

FORD BRAND

Fiesta

0

165

-100.0

0

2,888

-100.0

Fusion

1,838

6,693

-72.5

9,727

43,630

-77.7

GT

13

0

N/A

46

79

-41.8

Mustang

8,000

5,302

50.9

25,274

23,371

8.1

Ford Cars

9,851

12,160

-19.0

35,047

69,968

-49.9

EcoSport

4,987

6,571

-24.1

17,865

19,494

-8.4

Bronco Sport

13,856

0

N/A

37,212

0

N/A

Escape

15,680

8,748

79.2

56,670

56,865

-0.3

Mustang Mach-E

1,951

0

N/A

8,565

0

N/A

Edge

8,046

4,872

65.1

30,196

34,471

-12.4

Flex

0

587

-100.0

0

3,052

-100.0

Explorer

27,040

13,335

102.8

92,284

69,645

32.5

Expedition

8,880

3,099

186.5

31,143

22,889

36.1

Ford SUVs

80,440

37,212

116.2

273,935

206,416

32.7

F-Series

66,302

50,323

31.8

270,099

236,885

14.0

Ranger

12,801

7,547

69.6

36,967

28,527

29.6

E-Series

2,549

1,397

82.5

13,122

11,495

14.2

Transit

11,445

4,387

160.9

38,896

41,223

-5.6

Transit Connect

3,207

1,695

89.2

10,830

9,260

17.0

Heavy trucks

750

453

65.6

4,373

2,169

101.6

Ford Trucks

97,054

65,802

47.5

374,287

329,559

13.6

Ford Brand

187,345

115,174

62.7

683,269

605,943

12.8

LINCOLN BRAND

MKZ

267

617

-56.7

1,505

4,099

-63.3

Continental

258

348

-25.9

1,026

1,911

-46.3

Lincoln Cars

525

965

-45.6

2,531

6,010

-57.9

Corsair/MKC

2,821

1,167

141.7

9,935

6,837

45.3

Nautilus/MKX

2,609

987

164.3

7,981

6,232

28.1

MKT

0

4

-100.0

0

113

-100.0

Aviator

2,844

968

193.8

8,930

6,634

34.6

Navigator

1,669

779

114.2

6,501

4,605

41.2

Lincoln SUVs

9,943

3,905

154.6

33,347

24,421

36.6

Lincoln Brand

10,468

4,870

114.9

35,878

30,431

17.9

2

A P R I L 2 0 2 1 S T O C K

Ford Motor Company

APR 2021 U.S. GROSS AND DEALER STOCKS

Gross Stock

Units

(000)

Fusion

2.0

Mustang

8.3

GT

0.0

Ford Cars

10.4

MKZ

0.2

Continental

0.4

Lincoln Cars

0.6

Total Cars

11.0

Escape

23.8

Bronco Sport

18.4

Mustang Mach-E

3.8

EcoSport

14.1

Edge

6.1

Explorer

32.0

Expedition

8.4

Ford SUVs

106.6

Corsair

4.2

Nautilus

3.8

Aviator

3.5

Navigator

2.4

Lincoln SUVs

13.9

Total SUVs

120.5

Econoline Van

6.7

Transit Connect (Tourneo)

6.2

Transit Van

14.6

Ranger

18.6

F-Series

84.9

Medium/Heavy

2.8

Ford Trucks

133.8

Total Car, Utility, Truck

265.3

3

A P R I L 2 0 2 1 P R O D U C T I O N

2021 Calendar Year Production By Plant

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Full Year

Flat Rock

Ford Mustang

6,714

7,501

9,586

2,288

26,089

Chicago Main

Ford Explorer

21,531

19,054

29,176

7,045

76,806

Lincoln Aviator

1,564

1,734

3,016

704

7,018

Chicago SHO

Ford Explorer

2,396

2,278

3,024

442

8,140

Lincoln Aviator

361

210

313

89

973

Cuautitlan

Mustang Mach-E

4,250

3,846

6,709

6,155

20,960

Dearborn Truck Plant

Ford F-Series(F-150)

28,309

24,133

31,135

16,319

99,896

Detroit Chassis Plant

Stripped Chassis

1,112

2,384

2,860

1,131

7,487

Hermosillo

Bronco Sport

4,046

13,429

18,414

17,084

52,973

Kansas City (SUV)

Ford Transit

6,840

11,371

15,109

2,864

36,184

Kansas City (Truck)

Ford F-Series(F-150)

22,107

15,552

30,810

9,177

77,646

Kentucky Truck

Ford F-Series (Super Duty)

29,075

28,167

30,611

24,626

112,479

Ford Expedition

7,296

7,885

8,737

7,085

31,003

Lincoln Navigator

2,008

1,963

2,035

1,355

7,361

Louisville Assembly

Ford Escape

7,681

7,788

20,987

9,684

46,140

Lincoln Corsair

1,113

1,124

4,085

1,010

7,332

Michigan Assembly

Ranger

9,799

11,380

13,393

10,680

45,252

Bronco

99

87

127

437

750

Multimatic

Ford GT

19

19

24

21

83

Oakville

Ford Edge

64

5,406

12,271

3,153

20,894

Lincoln Nautilus

123

1,415

2,721

963

5,222

Ohio Assembly

Ford Econoline

4,374

4,021

4,049

1,112

13,556

Medium Truck

151

356

1,076

1,177

2,760

Super Duty

376

2,270

1,749

1,874

6,269

Total Production

161,408

173,373

252,017

126,475

-

-

-

-

-

-

-

-

713,273

2021 Calendar Year Production By Vehicle Line

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Full Year

Bronco Sport

4,046

13,429

18,414

17,084

-

-

-

-

-

-

-

-

52,973

Ford Mustang

6,714

7,501

9,586

2,288

-

-

-

-

-

-

-

-

26,089

Ford GT

19

19

24

21

-

-

-

-

-

-

-

-

83

Ranger

9,799

11,380

13,393

10,680

-

-

-

-

-

-

-

-

45,252

Bronco

99

87

127

437

-

-

-

-

-

-

-

-

750

Mustang Mach-E

4,250

3,846

6,709

6,155

-

-

-

-

-

-

-

-

20,960

Ford F-Series(F-150)

50,416

39,685

61,945

25,496

-

-

-

-

-

-

-

-

177,542

Ford F-Series (Super Duty)

29,451

30,437

32,360

26,500

-

-

-

-

-

-

-

-

118,748

Ford Expedition

7,296

7,885

8,737

7,085

-

-

-

-

-

-

-

-

31,003

Lincoln Navigator

2,008

1,963

2,035

1,355

-

-

-

-

-

-

-

-

7,361

Ford Explorer

23,927

21,332

32,200

7,487

-

-

-

-

-

-

-

-

84,946

Lincoln Aviator

1,925

1,944

3,329

793

-

-

-

-

-

-

-

-

7,991

Ford Transit

6,840

11,371

15,109

2,864

-

-

-

-

-

-

-

-

36,184

Ford Escape

7,681

7,788

20,987

9,684

-

-

-

-

-

-

-

-

46,140

Lincoln MKC

1,113

1,124

4,085

1,010

-

-

-

-

-

-

-

-

7,332

Ford Edge

64

5,406

12,271

3,153

-

-

-

-

-

-

-

-

20,894

Lincoln MKX

123

1,415

2,721

963

-

-

-

-

-

-

-

-

5,222

Ford Econoline

4,374

4,021

4,049

1,112

-

-

-

-

-

-

-

-

13,556

Medium Truck

151

356

1,076

1,177

-

-

-

-

-

-

-

-

2,760

Stripped Chassis

1,112

2,384

2,860

1,131

-

-

-

-

-

-

-

-

7,487

Total Production

161,408

173,373

252,017

126,475

-

-

-

-

-

-

-

-

4713,273

Attachments

  • Original document
  • Permalink

Disclaimer

Ford Motor Company published this content on 04 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 May 2021 13:18:06 UTC.