Ford Motor : April Sales, Inventory and Production Results (opens in new window)
05/04/2021 | 09:19am EDT
Ford Electrified Vehicle Sales Post Best Sales Month Ever - Up 262
Percent on Mustang Mach-E and F-150 PowerBoost Hybrid; F-Series Up
31.8 Percent; Ford Brand SUVs Achieve Record April Sales On Higher
Bronco Sport Sales; Lincoln SUVs - Deliver Record April Sales
A p r i l 2 0 2 1 S A L E S
Total U.S. Sales
Total Sales vs. April 2020
Retail Sales vs. April 2020
H I G H L I G H T S
▪ Ford's April retail sales were up 57.1 percent, not only selling
above 2020 results, but also up 23.7 percent relative to April
2019 results. Together, retail truck and SUV sales were up 70.1
percent providing Ford Truck and SUV sales with their best April
retail sales performance since 2006.
▪ F-Series retail share expanded 2 percentage points through
April of this year in the full-size pickup segment. F-Series retail
sales were up 19.7 percent for the month, while beating April
"Ford's retail sales not only increased 57 percent over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs. In April, we not only beatpre-coronavirussales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008."
Andrew Frick, vice president, Ford Sales U.S. and Canada
M U S T - H A V E P R O D U C T S
2019 retail sales levels by 9.3 percent.
▪ Ford electrified vehicle sales produced a new all-time monthly
sales record - up 262 percent on new product offerings.
totaled 3,365, while Escape electrified sales totaled 3,695 in April.
Electrified vehicle sales totaled 11,172 - up 262 percent.
▪ New products drove transaction pricing to record levels, with 94
percent mix of trucks and SUVs. Ford transaction pricing in April
totaled $43,600 per vehicle. Bronco Sport, turning on dealer lots
in just 13 days, produced an average transaction price of $31,800
per SUV - the highest in segment. MustangMach-Eis turning in
just 4 days on dealer lots and transacting at $45,800. Ford's
investment in trucks and SUVs is not only producing greater
volume, but replaces sedans like the Fusion, which produced an
average transaction price of $22,600 in April 2021.
▪ Ford brand SUVs hit record high retail sales - up 125 percent
over a year ago on new product introductions. Ford SUV sales
were up across the board, besting April 2019 by 54.7 percent.
▪ Ford's gross stock at the end of April remains favorable relative
to competitors. Ford's overall gross stock position going into May
was 265,000 vehicles, which is at the higher end relative to the
overall industry and stands at 35 days' supply. This compares to
an overall industry with 33 days' supply
▪ Lincoln SUVs posted record April retail sales. Lincoln SUV sales
were up across the board in April, with a total of 9,943 SUVs sold.
About Ford Motor Company
Ford Motor Companyis a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars - increasingly including electrified versions - and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.
Sales of FordF-650/F-750expanded 65.6 percent over year a ago. Sales of Ford commercial vans were up across the board, led by Transit with sales of 11,445 vans. This was a 161 percent increase over a year ago. Ford's commercial vehicles sales overall were up 127 percent in April over a year ago.
As America's best-selling truck, F-Series totaled 270,099 vehicles through April. This is 67,009 more trucks than Ford's second-place competitor and an expansion of 13,125 trucks over this point last year. Days-to-turn on dealer lots for PowerBoost hybrid was only
17 days. Overall F-Series truck sales are up 14.0 percent through April of this year.
Sales of Ford's Bronco Sport continue to expand to their highest level since launch, while Escape sales gain 79.2 percent. Sales of
Bronco Sport totaled 13,856. This represents a
41.7 percent gain over March sales. Bronco Sport is also conquesting over 60 percent from competitive brands, with the largest percentage coming from the Jeep Brand. Ford Explorer was up 102 percent at retail compared to last year, producing its best April retail sales since 2004.
The fully electric MustangMach-Eis turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GTMach-Eversion. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.
Lincoln SUV record sales run in April was supported by its newest products. Lincoln'sbest-sellingvehicle, the Corsair, posted a retail gain of 140 percent. Compared to April 2019, Corsair's retail sales were up 75.7 percent. With total sales of 2,844, Aviator retail sales gained 193.6 percent, while Navigator sales more than doubled from a year ago. Retail sales of the new Nautilus were up 150 percent and gained 6.1 percent over April 2019.