Let’s Build Safer Streets Together with Data: Ford Shares Findings from Research with Michigan State University

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Let's Build Safer Streets Together with Data: Ford Shares Findings from Research with Michigan State University

Mobilitypatterns will continue to evolve and understanding where the most up-to-date information on where collisions or incidents occur is crucial to helping cities create safer and smarter transportation systems. However, the majority of cities and government agencies rely on police-reported crash data, when evaluating where to make improvements in infrastructure and when prioritizing high-risk locations. Crash data is generally at least a year old before it is accessible by planners and engineers.

Ford sees an opportunity to provide a more holistic view of what is happening on city streets with the most up-to- date information available via connected vehicle event data. Using Ford'sSafety Insights platform, in collaboration withStreetLight Data, the company's goal is to help to proactively arm cities with the up-to-date, rich information they need to make more informed - and more timely - decisions about their safety infrastructure.

Since late 2020, Ford has been working with Michigan State University (MSU) on an ongoing research project to analyze existing connected vehicle event data, which captures insights around harsh acceleration, harsh braking, and harsh turns, against crash data from 2015-2019 in Southeast Michigan. Connected vehicle event data has significant promise because it can be obtained both at a larger scale and in a timelier manner than crash-reported data.

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Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 186,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.