Forrester Research : The Wall Street Journal – Some Brands Improved Customer Service Despite Pandemic
June 08, 2021 at 12:43 pm EDT
Share
Press Release
6 days ago
21% of brands achieved a significantly higher score; engaging empathetically with customers is critical to success CAMBRIDGE, Mass., June 2, 2021 - According to Forrester's (Nasdaq: FORR) US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach [...]
Read More
Attachments
Original document
Permalink
Disclaimer
Forrester Research Inc. published this content on 08 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 June 2021 16:42:01 UTC.
Forrester Research, Inc. is an independent research and advisory firm. The Company operates through three segments: Research, Consulting and Events. Research segment provides objective, independent and data-driven research insights utilizing both qualitative and quantitative data. Its primary subscription research services include Forrester Decisions, Forrester Research, and Sirius Decisions Research. Consulting segment includes consulting projects and advisory services. It delivers focused insights and recommendations to assist clients in developing and executing their technology and business strategies. Events segment hosts multiple events across North America, Europe, and the Asia-Pacific region. Its Events focused on business imperatives of significant interest to clients, including business-to-business marketing, sales and product leadership, customer experience, security and risk, new technology and innovation, and data strategies and insights.
FORRESTER RESEARCH, INC. 
