Key findings from survey respondents' answers include:
Big concerns
78% are concerned that increased consumption of oil, gas and coal will lead to more environmental issues.
87% are somewhat concerned that the recent
32% are most concerned about manufacturing as the industry that most pollutes the environment. Another 32% responded that energy production is the most concerning. Agriculture, construction and transportation/logistics were less of a concern.
Skepticism around corporate promises
58% feel that when companies pledge to achieve net-zero emissions that these are empty promises or will only happen if mandated by the government. However, 30% are 'cautiously optimistic' that progress is being made towards these goals.
41% responded that when a brand's approach to carbon reduction is primarily focused on purchasing carbon credits, it's a good start, but the brand should be doing more to achieve authentic solutions.
Solid awareness of hydrogen
52% have heard of 'clean hydrogen' as a fuel source.
50% know what hydrogen fuel cells are.
53% are aware that hydrogen can be used to power a zero-emission car or truck.
Opinions on the way forward
60% feel we shouldn't rely exclusively on wind and solar, or we need to lean on other clean energy options.
A surprising 31% of respondents said 'better negotiations with foreign countries rich with resources' or 'fracking' would make the biggest impact on meeting energy and environmental goals.
32% said building the infrastructure necessary to store localized energy resources would make the biggest impact on goals.
30% said that the most important issue as an energy consumer is increasing reliance on renewable energy. 25% responded that the most important was to find a transition between the hydrocarbon-based economy of today and a renewable energy-based economy.
'This research gives us a snapshot of the concerns top of mind for people today as they think about the environment and energy sources,' said
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