Fujitsu : What’s the best route to DX benefits for retailers? It’s about speed, prioritization and people, not how many PoCs you can run

Clearly if speeding up, planning and prioritizing were simple, everyone would already be doing it. That's why Fujitsu provides a co-creation toolkit to help you understand how to tackle these smaller, high-impact digital initiatives and bring them in - delivering value at scale.

Our value-driven co-creation toolkit is based on Fujitsu's HXD methodology. HXD is about working at pace to enable four critical dimensions of digital transformation: strategy alignment, creative thinking, leveraged expertise and continuous improvement.

In a retail context, we engage in customer mapping to define or redefine the customer journey. Maybe there are ten things you could do, but only two could make a difference. Next, we look at potential blockers and how you can remove them. Will people - customers and employees - actually accept your changes in stores? Are retail self-service initiatives being used as much as expected?

Finally, we move to ICT foundation mapping to ensure you have the right things when you need them. Let me give you an example. Driven by COVID, physical retailers have introduced online link-ups for remote customers with sales staff who can demonstrate products. We could take that idea a lot further. Imagine you're at the airport and want to buy a particular Mulberry handbag, but it's not in stock where you are. With the proper infrastructure, you could get on a high-quality link to another airport or store and get a closer and personal look at it. And then place an order for delivery to your home, or wherever the lucky recipient happens to be. For me, that's digital transformation.

If you are ready to find out more about how we bring new tech into a coherent program of work - with a focus on the biggest bang for your buck - then please connect with me via LinkedIn.