Funko Inc. to Enter Multi-Billion Dollar Video Game Market in Collaboration with 10:10 Games
July 25, 2022 at 08:30 am EDT
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Funko, Inc. announced its plans to enter the multi-billion dollar video game market during the company's Hall H-Pop! Talk panel on the final day of San Diego Comic-Con. Through Funko's collaboration with developer 10:10 Games, the companies' first co-production will be a AAA Action Platformer in 2023.
Led by video game developer and five-time BAFTA award winnerJon Burton, 10:10 Games has gathered some of the industry's best creators to develop it. Funko and 10:10 Games will focus on developing AAA content for current and next gen consoles and PC with the still untitled release. At the panel, the executive team shared that this first game, in addition to being an action platformer, will have major third-party studio integration and is expected to have a “T” for teen rating.
Funko, Inc. operates as a pop culture lifestyle brand. The Company is engaged in selling a range of licensed pop culture consumer products, featuring characters from a range of media and entertainment content, including movies, TV shows, video games, music and sports. Its products are principally figures, fashion accessories, apparel, plush products, accessories, homewares, and non-fungible tokens (NFTs). Its products combine its brands and designs and aesthetic sensibilities into properties it licenses from content providers. In addition to offering multiple properties and product categories, it creates and sells a variety of brands that have their own look and feel. The Company's brand portfolio includes Core Collectibles (which include Pop! Vinyl, as well as other branded lines such as Soda, Bitty Pop!, and Pop! Yourself), Loungefly (softlines including bags, wallets, backpacks and apparel) and Other (which includes brands, such as Digital Pop! and Mondo).
FUNKO, INC. 
