Future Group plans to sell some of its in-house brands as the retail-focused group faces pressure from lenders to reduce debt, two people aware of the development said. Some of the prominent in-house brands of the cash-strapped group include Cover Story under its apparel retail business Future Lifestyle Fashions Limited (BSE:536507) and Tasty Treat under its snacks unit Future Consumer Limited (BSE:533400). The group is planning to unlock value in some of these in-house brands, the people cited above said on condition of anonymity.

An email sent to a spokesperson at Future group remained unanswered.