GameSquare Esports : Aggregate Social Following and Media Network Exceeds 220 Million Globally

Social Following Has Increased 4x in Nine Months Ranking Complexity as a Leading Esports Organization

TORONTO, ON / ACCESSWIRE / March 30, 2022 / GameSquare Esports Inc. (CSE:GSQ)(OTCQB:GMSQF)(FRA:29Q1) ("GameSquare", or the "Company"), announces that it has grown its audience to more than 220 million users across its aggregate social following and media network. This includes more than 105 million aggregate social followers at Complexity, Complexity Stars, and Code Red's influencer network, and a reach of more than 115 million across its media platform. The Company's social followers has grown to more than 105 million from approximately 25 million since the acquisition of Complexity on June 30, 2021. This is enabling a growing sales pipeline as global brands and traditional agencies can reach a rapidly growing audience of gamers and esports enthusiasts through Gamesquare's media channels. As highlighted in our recently published Letter to Shareholders, we intend to attract world class talent and to grow our audience across our group of businesses throughout 2022.

"I am thrilled with the tremendous growth of our social network and the global reach of our media network," said Justin Kenna, CEO of GameSquare. "Growing our aggregate social following four-fold in less than a year is a testament to the talent that we are attracting. Positive momentum is accelerating a flywheel effect for the Company and our talented content creators and influencers. Our audience is expanding and, importantly our social followers are increasing their engagement with the content that talent across Gamesquare, Complexity, and Code Red is creating."

"Complexity now ranks as one of the leading esports organizations with creators like TimTheTatman, Ninjayla, Electra, Cloakzy, Leonard Fournette, J.R. Smith, Clara, Megan Anderson, The Baka Bros, Max Holloway, AA9skillz, Sean O'Malley, Allishia Gray, Drini, Ronnie Stanley, Edwin Rios, and many more. Fans and brands are taking notice as evidenced by sponsorships that include Lenovo, Miller Lite, and ARterra Labs. We expect to announce more partnerships and sponsorships throughout 2022 as a result of the growing momentum across our businesses," concluded Mr. Kenna.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA.

Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Kevin Wright, President and Chairman
Phone: [phone]

Nikhil Thadani
Email: [e-mail]
Phone: [phone]

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's ability to integrate and monetize its core asset portfolio; the business and operations of the Company and its subsidiaries; and the Company's ability to execute its business plan. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange ("CSE") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: GameSquare Esports Inc.

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