Using Spiketrap’s proprietary “Clair” AI technology and robust knowledge graph, this partnership is anticipated to allow Spiketrap to overlay their technology across the GCN media network (reaching up to 115 million monthly active users per month) to create an optimal mix of relevant sites for gamers based on powerful and relevant contextual indicators, including media sentiment scores, audience affinities, brand safety, and more. GCN is projected to have the ability to leverage a highly specific filter to drive messaging essentially to consumers on a 1:1 basis to ensure that brand messages are being placed in front of the most relevant audiences.
Spiketrap’s media intelligence solutions — including brand safety, influencer insights, and contextual advertising — enables marketers to find relevant and safe ways to engage their target audiences. Through this partnership, we project that GCN will be able to leverage its gaming industry expertise in concert with Spiketrap’s data to help advertisers reach targeted gamer personas in the most appropriate media contexts.
Specifically, Spiketrap’s AI powered insights are expected to help GCN identify audience affinities for brands, optimize campaign performance through contextual targeting, and verify placement safety and relevance.
“Providing contextual audience intelligence is our core mission at Spiketrap,” said
“It’s critically important as we activate brands within our global network that they feel confident they will be represented authentically,” said
About
About GCN
GCN is what the Company believes to be the only independent media group completely dedicated to gaming and esports across community sites, content producers, influencers and tournament/event operators. Bridging the gap between traditional media and gaming with a “Gamer First” promise, GCN’s aggregated & integrated proprietary media network reaches up to 65M+ monthly active users (“MAUs”) in
About Spiketrap
Spiketrap is the conversation contextualization company powering instant audience understanding for creators, platforms, and brands. Its proprietary Clair AI extracts the signal from the noise of high velocity online environments, providing clients with clear, actionable insight into what Spiketrap believes moves their audiences.
Built upon the foundation of its AI and robust knowledge graph, Spiketrap is a trusted provider of brand and media intelligence. We believe that Spiketrap’s always-on measurement, convenient application programming interface, and intuitive dashboard democratizes data and accelerates speed to insight.
Investor Relations
For further information about
E: ir@gamesquare.com
P: (416) 861-2267
Media Contacts
For further information about Spiketrap, contact
E: hguerra@daddibrand.com
For further information about GCN, contact
E: GCN@dkcnews.com
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: Spiketrap’s ability to overlay its technology across the GCN media network, GCN’s ability to ensure that brand messages are being placed in front of the most relevant audiences and to leverage its gaming industry expertise in concert with Spiketrap’s data to help advertisers reach targeted gamer personas in the most appropriate media contexts, the business, objectives and operations of the Company, and the Company’s ability to execute its business plan. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Neither the Canadian Securities Exchange (“CSE”) nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
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