Gap : Confirms Mark Breitbard as Global Head of Gap Brand | Gap Inc.
September 10, 2020 at 04:08 am EDT
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Gap Inc. confirmed Mark Breitbard as the head of Gap Global. Leveraging a deep connection with the brand, including holding leadership positions during the product-led resurgence of Gap's North America business between 2010-2013, Mark will focus his time and energy on Gap while he continues to lead the company's Franchise, Strategic Alliances and Licensing business, Intermix and Janie and Jack.
"Mark has brought significant expertise and strategic oversight to Gap, not only steering the brand through COVID but also making bold moves to set the brand up for growth," said Sonia Syngal, Chief Executive Officer of Gap Inc. "In nine months, Mark has made Gap more relevant with new positioning, created a leaner business, and activated asset-lite growth by signing one of the brand's largest licensing deals and establishing the YZY GAP partnership. He is the right leader for our namesake brand."
"I am energized by the progress we're making at Gap," said Mark Breitbard. "We have a huge runway ahead. Gap is a trusted brand with 15 million active customers around the globe and we can be a voice for powerful change."
Mark has a track record of transforming and repositioning major global brands with more than 25 years of experience. In 2017, he rejoined Gap Inc. as CEO and President for Banana Republic and during that time stabilized the business and launched new access points, including a rental subscription service, Style Passport. In addition, he has served as chief merchandising and creative officer of Old Navy from 2009 to early 2010 and has held leadership roles at Gymboree, Levi Strauss & Co. and Abercrombie & Fitch.
Mark leaves a strong leadership team in place at Banana Republic. Ann Doyle, General Manager of Banana Republic North America, will continue leading while the company conducts a search for the new head of the brand.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack and Hill City brands. Fiscal year 2019 net sales were $16.4 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through company-operated stores, franchise stores and e-commerce sites. For more information, please visit www.gapinc.com.
About Gap
Gap is the authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage - a market leader in denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and in company-operated and franchise retail locations globally. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack and Hill City brands. For more information, please visit www.gapinc.com.
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories and personal care products for women, men and children. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories and lifestyle products for men, women and children. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, including buying online pick-up in store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, are tailored across its collection of brands. Gap includes adult apparel and accessories, GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless quality, versatile fabrics, and exceptionally made womenswear, menswear, and home designs.
THE GAP, INC. 
