Gartner, Inc. has released the findings from its seventh annual Supply Chain Top 25. The goal of the Supply Chain Top 25 research initiative is to raise awareness of the supply chain discipline and how it impacts the business.

Analysts announced the findings from this year's research at the Gartner Supply Chain Executive Conference (, which is being held here at The Phoenician Resort & Spa through June 3.

"Four key themes emerged this year among the leaders, including how they deal with volatility, their approaches to value chain network integration, their focus on sustainable execution and their abilities to orchestrate," said Debra Hofman, research vice president at Gartner.

Gartner analysts said one of the trends they've seen over the last several years is a move from the notion of "supply chain" to "value chain" and a concomitant increase in the span of control of the supply chain organization.

"The old image of a supply chain organization limited to either inbound materials management or logistics, with procurement, planning, manufacturing, and customer service as totally separate functions, is fading," Ms. Hofman said. "What's replacing it is a supply chain organization, often reporting at the board level, that includes the functions of plan, source, make and deliver. It also increasingly includes functions such as customer service and new product launch, and links them through the cross-functional processes and roles that are so critical to being demand-driven. The consumer-oriented companies, with their need to renew product lines constantly and their appetite for downstream data, have led the way in this change, which may at least partially explain the steady drift away from industrial companies making the list."

Apple held onto the No. 1 position for the fourth year in a row (see Table 1). The company continued to post strong financials and top-of-the-line voting scores. Research In Motion, which was new to the list last year, rose to No. 4 this year with enviable financials and solid votes. Amazon, another newcomer last year, rose five spots to No. 5 in the 2011 ranking. Colgate-Palmolive, rising steadily since 2009, moved to No. 13 this year.


Table 1: The Gartner Supply Chain Top 25 for 2011

Rank   Company  












1   Apple   2,950   536   17.9%   49.3   40.9%   8.50
2   Dell   1,909   457   6.6%   38.9   4.1%   5.14
3   P&G   1,726   660   9.6%   5.6   2.4%   5.13
4   Research In Motion (RIM)   550   215   25.1%   17.7   43.9%   5.10
5   Amazon   2,267   402   6.6%   11.2   34.0%   5.07
6   Cisco Systems   1,501   550   10.2%   11.8   5.5%   4.82
7   Wal-Mart Stores   1,755   449   9.0%   8.5   3.6%   4.40
8   McDonald's   711   161   15.3%   141.8   2.6%   4.35
9   PepsiCo   740   445   12.0%   7.8   18.8%   4.11
10   Samsung   857   361   9.8%   16.9   22.5%   3.98
11   The Coca-Cola Company   1,305   265   15.3%   5.3   7.9%   3.96
12   Microsoft   566   128   21.4%   16.6   6.1%   3.72
13   Colgate-Palmolive   560   239   20.0%   5.1   3.0%   3.62
14   IBM   994   238   12.5%   21.1   0.8%   3.60
15   Unilever   449   459   11.5%   5.3   5.2%   3.53
16   Intel   871   247   13.6%   4.5   9.7%   3.37
17   HP   949   331   7.0%   14.3   6.7%   3.28
18   Nestle   389   62   22.6%   5.5   0.8%   3.05
19   Inditex   376   180   16.9%   4.4   10.5%   3.05
20   Nike   781   144   13.0%   4.7   3.3%   2.72
21   Johnson & Johnson   548   121   13.4%   3.6   -0.3%   2.38
22   Starbucks   544   127   10.6%   8.6   5.1%   2.35
23   Tesco   524   190   5.3%   18.3   8.0%   2.34
24   3M   760   7   13.2%   4.6   5.8%   2.25
25   Kraft Foods   471   192   4.4%   5.9   15.6%   2.03


1. Gartner Opinion and Peer Opinion: Based on each panel's forced-rank ordering against the definition of "DDVN Orchestrator"
2. Return on Assets (ROA): ((2010 net income / 2010 total assets) * 50%) + ((2009 net income / 2009 total assets) * 30%) + ((2008 net income / 2008 total assets) * 20%)
3. Inventory Turns: 2010 cost of goods sold / 2010 quarterly average inventory
4. Revenue Growth: ((change in revenue 2010-2009) * 50%) + ((change in revenue 2009-2008) * 30%) + ((change in revenue 2008-2007) * 20%)
5. Composite Score: (peer opinion * 25%) + (Gartner opinion*25%) + (ROA*25%) + (inventory turns * 15%) + (revenue growth * 10%)

2010 data was used where available. Where 2010 data was unavailable, latest available full-year data was used. All raw data was normalized to a 10-point scale prior to composite calculation.

Source: Gartner (June 2011)

The leaders took some very clear lessons from the events of the past couple of years, with one of them being the need for supply chain resilience: the ability to deliver predictable results, despite the volatility that many have pointed out is now here to stay. Gartner analysts said speed, agility, efficiency, responsiveness and innovation all remain critical, but equally important is a resilient supply chain. Companies like Cisco, Dow Chemical, RIM, Unilever and others are actively designing in structures, processes and methodologies to create and expand this resiliency not only in their own supply chains, but in those of their trading partners, as well.

Gartner analysts said they see companies such as Samsung, which have always been vertically integrated, weathering the ups and downs through ownership of supply, and others like The Coca-Cola Company and PepsiCo becoming more vertically integrated with the acquisition of their largest bottlers. On the other hand, companies such as Microsoft and Cisco are managing an extensively outsourced network of trading partners. "The key isn't whether a company owns all the pieces of its network -- it's how well it controls the outcome of the activities that take place in the network that end in the delivery of a final product to a customer," Ms. Hofman said.

Industry leaders are setting their sights beyond the articulation of a clear vision to the need for sustainable execution against that vision. These companies understand that, although a long-term supply chain vision is critical to communicate future value, the ability to replicate, scale and continually build on best practices across the organization in a sustainable way -- going beyond a one-time success or pockets of excellence -- is just as critical.

"The leaders have been moving steadily up the demand-driven maturity curve over the last several years," Ms. Hofman said. "What differentiates the companies that are true 'orchestrators' is that they go beyond simply borrowing and adapting others' best practices. They create new ones altogether, often defying 'conventional wisdom' to rewrite the rules and increase the gap between themselves and others."

More detailed analysis is available in the report "The Gartner Supply Chain Top 25 for 2011." The report is available on Gartner's website at

About the Gartner Supply Chain Top 25

The Supply Chain Top 25 rankings comprise two main components: financial and opinion. Public financial data gives a view into how companies have performed in the past, while the opinion component provides an eye to future potential and reflects future expected leadership, a crucial characteristic. These two components are combined into a total composite score.

Gartner analysts derive a master list of companies from a combination of sources, including the Fortune Global 500, the Fortune 1000 and the Forbes Global 2000. The primary source is the Fortune Global 500, which is pared down to the manufacturing and retail sectors. Analysts then supplement this group with companies from the Fortune 1000 that fall between $10 billion in revenue and the smallest revenue on the Global 500 list, as well as select companies from the Forbes Global 2000.

About Gartner Supply Chain Executive Conference

Analysts are discussing the future direction of the supply chain industry at the Gartner Supply Chain Executive Conference. The U.S. event is taking place now through June 3 at The Phoenician in Scottsdale. For more information about the conference, please visit

The Gartner Supply Chain Executive Conference 2011 will also be held September 14-15 at the Lancaster London in London. For additional information about this conference, please visit

Additional information from the event will be shared on Twitter at using #Gartnerscc.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner to 60,000 clients in 11,500 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,500 associates, including 1,250 research analysts and consultants, and clients in 85 countries. For more information, visit

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