General Mills : Discover Häagen-Dazs Shops’ new cocktail-inspired menu

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May 25, 2021 • By Hanna Johnson

Every year, ice cream fans eagerly await the new summer menu at Häagen-Dazs Shopsacross Europeand Latin America.

This year's menu theme is 'LOVE THE MIX,' which is based on the idea that addinggreat things together will give even greater results.

With the exclusivenew Häagen-Dazs creations, you won't have to choose between ice cream and cocktails this summer. You can enjoy both in each new mix, featuring one of two new limited-edition flavors: Lime Mojito Sorbet and PiñaColada Ice Cream.

'For summer 2021, we want to let our products take the wheel. More than ever before, we want our creations to be the center of attention,' says Sophie Duval, marketing director for Häagen-Dazs Shops. 'Our Shops are where crafting moments of true joy through our creations really comes to life.'

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Customerswill also have the opportunity to purchase exclusive new Häagen-Dazstumblers, which they can use to get a discount on future orders when they come back to the Shops to taste another creation.

These reusable tumblers will be availableIn Häagen-Dazs Shopsstarting in June.

The new summer menu is now available in Europe and will roll out in Latin America starting in June. Offerings will last until October 2021.

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Hanna Johnson is a corporate communications associate at General Mills, based in Minneapolis, Minnesota. She manages 'A Taste of General Mills,' and helps represent the company on various social media sites, and contributes to the company intranet and website. She began her career at General Mills in 2019. More posts by this author