General Mills : How the pandemic has changed the way we eat breakfast

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Apr 01, 2021 • By Hanna Johnson

The COVID-19 pandemic has upended many aspects of our daily lives, from the way we work to the ways we shop and even what and when we eat.

According to a recent nationwide online survey conducted by The Harris Poll and commissioned by General Mills Foodservice, U.S. consumers are eating more breakfast foods than normal during the COVID-19 pandemic and not just in the morning hours.

The nationwide poll surveyed more than 2,000 adults in the U.S. ages 18 and over to learn how the COVID-19 pandemic has impacted their eating habits.

See some of the researchhighlights below.

Survey methodology:

This survey was conducted online within the United States by The Harris Poll on behalf of General Mills Foodservice from Feb. 11-16, 2021 among 2,038 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact General Mills Foodservice.

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Hanna Johnson is a corporate communications associate at General Mills, based in Minneapolis, Minnesota. She manages 'A Taste of General Mills,' and helps represent the company on various social media sites, and contributes to the company intranet and website. She began her career at General Mills in 2019. More posts by this author