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MarketScreener Homepage  >  Equities  >  Nyse  >  General Mills, Inc.    GIS

GENERAL MILLS, INC.

(GIS)
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Pillsbury Brings Childhood Dreams to Life: Cookie & Brownie Dough Now ‘Safe to Eat Raw'

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07/27/2020 | 04:44pm EDT

Iconic baking brand partners with Haylie Duff to finally say “yes” to eating raw cookie dough by encouraging parents to join the #SayYesChallenge

This summer, Pillsbury is helping families create even more memories with its beloved variety of refrigerated cookie and brownie dough that is now ‘safe to eat raw,’ as marked by a seal on packaging, or baked, as always. To celebrate the news, Pillsbury is partnering with Haylie Duff, actress and mom of two, to encourage parents to have fun surprising their kids in a #SayYesChallenge.

Now through August 16, the #SayYesChallenge tasks parents with recording their kids’ reactions to finally being told ‘yes’ to eating raw cookie or brownie dough. Parents can share their video clips on social using #SayYesChallenge and tagging @Pillsbury for a chance to be featured on Pillsbury’s Facebook and Instagram.

"These times have been difficult for families who have had to cancel kids’ plans for summer camps and say ‘no’ to usual summer activities. We’re glad to make saying ‘yes’ even sweeter with simple and fun Pillsbury products that are now safe to eat raw or baked,” said Tiffany Seelen, brand experience senior manager at Pillsbury. “Families can now enjoy the mischief of stealing tasty bites of raw cookie or brownie dough as a spur-of-the-moment treat.”

The #SayYesChallenge comes on the heels of Pillsbury’s move to use heat-treated flour and pasteurized eggs, creating a unique product that families can enjoy baked or straight from the package. Made using the same recipe families know and love, Pillsbury’s variety of refrigerated cookie and brownie dough is being fully transitioned to ‘safe to eat raw’. Pillsbury’s Ready to Bake!™ Chocolate Chip Cookie Dough, Place & Bake™ Brownie Dough and more have the Pillsbury “safe to eat raw” seal on packaging and are available at grocery retailers nationwide.

For more information and a full list of on Pillsbury’s ‘safe to eat raw’ refrigerated cookie and brownie dough products, please visit our FAQ page on Pillsbury’s website.

To learn more about Pillsbury’s #SayYesChallenge, see here for additional details and official rules.

About General Mills

General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.


© Business Wire 2020
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Financials (USD)
Sales 2021 17 486 M - -
Net income 2021 2 238 M - -
Net Debt 2021 11 290 M - -
P/E ratio 2021 16,5x
Yield 2021 3,41%
Capitalization 36 594 M 36 594 M -
EV / Sales 2021 2,74x
EV / Sales 2022 2,71x
Nbr of Employees 35 000
Free-Float 80,9%
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Technical analysis trends GENERAL MILLS, INC.
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Income Statement Evolution
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Mean consensus HOLD
Number of Analysts 21
Average target price 63,77 $
Last Close Price 59,86 $
Spread / Highest target 22,0%
Spread / Average Target 6,52%
Spread / Lowest Target -14,8%
EPS Revisions
Managers
NameTitle
Jeffrey L. Harmening Chairman & Chief Executive Officer
Kofi A. Bruce Chief Financial Officer
Jodi J. Benson Chief Innovation, Technology & Quality Officer
Jaime Montemayor Chief Technology & Digital Officer
Stephen A. Odland Independent Director
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