Chevrolet, NNPA Rev Up 'Discover the Unexpected' Fellowship Program to Reach More HBCU Students Fellowship features expanded class size and more immersive experiences to accelerate future of students from historically black colleges and universities

2021-05-13


Print | Email | Word| Add This|

DETROIT - Chevrolet and the National Newspaper Publishers Association have expanded the Discover the Unexpected fellowship, offering more students from historically black colleges and universities internships to explore a variety of roles and develop skills as change agents in their communities.

The program, which is in its fifth year, will now provide 10 students from HBCUs a 10-week virtual summer internship from June 7 - Aug. 14.

The NNPA will place five students with prestigious news organizations across broadcast, film and journalism disciplines to focus on digital and social content creation. For the first time, Chevrolet will offer five additional students the opportunity to work within the brand's business. The fellows will be fully immersed in the Chevrolet organization and contribute to brand building and go-to market planning. Each fellow will have access to a 2022 Bolt EV to learn more about Chevrolet and General Motors' vision for an all-electric future and create engaging content showcasing how the vehicle fits into their lives.

'The Discover the Unexpected program is a cornerstone of Chevrolet's ongoing commitment to promote diverse voices and perspectives, and we're happy to continue our partnership with the NNPA for the fifth year,' said Steve Majoros, vice president of Chevrolet Marketing. 'We're so proud of this expanded program because we're able to offer a more immersive experience and double the number of HBCU students we're accepting. We couldn't be more excited to welcome this year's fellowship cohort.'

Chevrolet will award each fellow a $10,000 scholarship and a $5,000 stipend. The program has awarded nearly $500,000 in scholarships and stipends since 2016.

In addition to the NNPA, Chevrolet works in collaboration with Carol H. Williams Advertising, the brand's African American agency of record, on the Discover the Unexpected fellowship.

'For the last five years, Chevrolet and Carol H. Williams Advertising have worked with historically black colleges and universities and Black news outlets to empower young scholars with opportunities, experiences and skills that make a difference,' said Carol H. Williams, president and CEO of Carol H. Williams Advertising. 'Supporting education and opportunities for Black young people is foundational to reducing the health, wealth and opportunity gaps in our African American communities.'

The fellows also will participate in a weekly lecture, featuring executives from Chevy's agency and sponsorship partners in the entertainment and sports sectors.

'The NNPA continues to have a longstanding partnership with General Motors that spans more than five decades,' said NNPA President and CEO Benjamin F. Chavis, Jr. 'We are, therefore, very pleased about the expansion of the Discover the Unexpected Chevrolet-NNPA fellowships in 2021. In particular, Chevrolet's commitment to diversity, equity and inclusion is outstanding. The NNPA is the trusted voice of Black America. With the support of Chevrolet, we are able to ensure the next generation of game-changing African American journalists.'

Learn more about the Discover the Unexpected NNPA Fellowship: https://www.nnpa.org/chevydtu/.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

ABOUT NATIONAL NEWSPAPER PUBLISHERS ASSOCIATION

NNPA is a trade association of more than 200 African American-owned community newspapers from around the United States. Since its founding 75 years ago, NNPA has consistently been the voice of the black community and an incubator for news that makes history and impacts our country. As the largest and most influential Black-owned media resource in America, NNPA delivers news, information and commentary to over 20 million people each week. Americans from all backgrounds seek news from the Black perspective from the NNPA member newspapers around the country. In America, now among the most diverse countries in the world, the Black Press of America is more relevant than ever. To learn more visit www.nnpa.org/dtu.

ABOUT CHWA

Carol H. Williams Advertising is a full-service integrated agency specializing in print, broadcast, radio, and digital branding. Their unique insights have helped many Fortune 500 companies craft award-winning multi-cultural campaigns. Founded over 20 years ago, CHWA has grown to be the largest, independent, and female-owned, African American communications agency in the U.S. Carol H. Williams Advertising is also the longest-running independent multi-cultural marketing shop in the country. Learn more about the Carol H. Williams Advertising Agency: CarolHWilliams.com

Attachments

  • Original document
  • Permalink

Disclaimer

GM - General Motors Company published this content on 13 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 May 2021 13:07:06 UTC.