General Motors : GM Customer Care and Aftersales Announces Brand Campaign, New Logos and Expansion of ACDelco Original Equipment Parts on Vehicles

GRAND BLANC, Mich. - General Motors Customer Care and Aftersales today announced the expansion of ACDelco branded parts on GM vehicles and introduced the new marketing campaign, "Certainty Starts Here," a video series defining the clear choice for maintenance and repair of customer vehicles.

The new logos for GM Genuine Parts, ACDelco and GM Marine are part of an ongoing initiative to strengthen GM's parts and specialty brands. Incorporating GM's recently revealed brand mark into the aftersales logos reinforces CCA's commitment to a future with zero crashes, zero emissions and zero congestion. Additionally, the new logos align with the new corporate design and palette.

"By aligning our brands with the new brand identity for GM, we are strengthening our authentic GM original equipment parts and service value proposition for years to come as we move toward a future of electric vehicles and mobility," said John Roth, GM global vice president, Customer Care and Aftersales. "The team considered how to balance the history and trust with GM's vision for the future. Going forward, the new logos will bring a more modern and vibrant look to our parts brands while still paying homage to the brands' legacy."

New logos will begin to arrive on U.S. packaging through the end of the year, and appear in marketing later this spring. The new design will roll out in more than 35 countries over the next several years. To reinforce CCA's position globally, packaging includes features such as internationally relevant color coding and graphics, translations into eight different languages with clear designations that products are authentic GM original equipment parts and are designed, engineered, tested and backed by GM.

To learn more about the importance of using GM original equipment parts, as well as a comprehensive offering of aftermarket parts, also backed by GM, visit CertaintyStartsHere.com for a video series focused on maintenance, repair, powertrain, collision, original equipment and aftermarket.

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

GM Genuine Parts and ACDelco Original Equipment are the true OE parts installed during the production of Chevrolet, Buick, GMC and Cadillac vehicles. These maintenance, repair, powertrain and collision components are designed, engineered and tested to rigorous standards, and are back by General Motors. ACDelco also offers high-quality and high-value alternatives to OE parts manufactured for all GM vehicles, as well as most makes and models. More information on GM Genuine Parts and ACDelco can be found at http://www.gmgenuineparts.com and http://www.acdelco.com.