Generation NEXT Franchise Brands announced that its robotic frozen yogurt vending franchise concept, Reis & Irvy's, began its global expansion with the completion of the brand's first international licensing agreement with the ItFroYo Group, which was formed by Itamar Goldman. The company's international launch is focused on a debut in Israel, which is considered to be one of the leading regions for significant developments and impacts within technology and innovation. The ItFroYo group will serve as exclusive licensees, distributors and operators of Froyo Robots within the Middle East/Israel territory for five years under the terms of the Reis & Irvy's licensing agreement. The agreement worth $3,637,500 to Generation NEXT Franchise Brands, states that the group will purchase the units within the 5-year term and will represent the frozen yogurt/ice cream robot technology within its respective territory using the Reis & Irvy's brand. The ItFroYo group will ambassador and position the brand for consumer awareness and expansion and will be supported by marketing, training, logistics and operations support from Generation NEXT Franchise Brands and the Reis & Irvy's corporate franchising team that will include: A source for logistics, Sources for wholesale consumables (yogurt, ice cream, gelato, sorbet), Marketing and advertising templates and systems, Sales scripts, CRM template for tracking the business from franchisee /licensee sold through to installation, Online discovery portal template, Operating manuals (online), Training manuals (online to include video tutorials), Website template for franchisee /licensee sales and location procurement, Comprehensive sales /marketing /technical training in San Diego, California, Comprehensive technical training at companies contract manufacturing plant in San Diego, California, and On-site training upon launch.