Genesis appointed Graeme Russell as its Chief Brand Officer effective January 1, 2022. He will lead Genesis' global brand, product and retail communications, ensuring an engaging brand experience across all customer touchpoints. He will report to Jay Chang, Global Head of Genesis brand, and Chief Creative Officer, Luc Donckerwolke. As Chief Brand Officer, Russell will enhance the global customer experience by planning, implementing and managing Genesis' brand and experience strategies across global markets. He will lead a team of customer experience and retail experts to deliver differentiated brand communications with customers.