DGAP-Media / 11.04.2019 / 11:45

Press Release
Munich, April 11, 2019


This is how Germany streams: Frequently before falling asleep, rarely at the wheel
Gigaset study reveals German video streaming on the smartphone

Films, series, sports offers, YouTube or media library content - the bandwidth of video content for smartphones is huge. Gigaset wanted to know: Where do Germans use their smartphones for video streaming? A representative study[1] commissioned by Gigaset and conducted by the opinion research institute forsa provides information. Holiday, bed and public transport rank top three. But sports and cars also play a role.

Smartphones have long since become the entertainment center for people on the move. Gigaset wanted to know more about it. In cooperation with forsa, around 1,000 smartphone users in Germany were asked by phone about the occasion on which they had already streamed video content on their smartphones. The answers are surprising.

As a general rule, people with a high school diploma or university degree more often stream video content on their smartphone than people with a lower level of education. The most intensive streaming happens between 14 and 29 years of age. And video streaming is even more popular in Eastern Germany.

Lights off, streaming on
Nearly 40 % of all respondents say that they also consume video content on their smartphone before falling asleep in bed. In many cases, the device is then left overnight in the bedroom. So don't forget to activate the blue filter on your favorite series or video clip - this will help you get a better night's sleep. And in flight mode, the phone doesn't glow and doesn't disturb at night - until the smartphone alarm clock rings the next morning.

Mobile entertainment - for some even when steering a car
For more than a quarter of all Germans, video content on the smartphone is a part of it when they are on the move. They stream in trains, suburban trains, trams or buses (30 %) or when riding in a car (24 %). After all, 4 % have already run a video content while sitting at the wheel of a car. It is noticeable that in Eastern Germany the proportion is much higher at 11 %.

Competition for holiday reading
More than one in two Germans has already used their smartphone on holiday to stream video content. The abolition of roaming charges within the EU will certainly contribute to this. The same applies to the fact that the storage capacity of mobile devices is constantly increasing and that many video streaming providers also support the download of content in the home WLAN network. All in all, it is striking: Even on holiday, men stream more (66 %) than women (4 2%). In this case, the 60+ age group is also strongly represented with 39 %.

Further curious findings

1. Every fourth person (24 %) has already streamed videos on the toilet. Men are the majority with 31 %. Women only account for 17 %. This suggests that men can either spend more time on the toilet or relax better with a short film.

2. One in ten watches while doing sports - people in Western Germany tend to watch more often. They are obviously driven by their favorite series or music videos.

3. In Eastern Germany, every tenth person has already streamed video content while walking or on foot to work. Open your eyes in traffic!

4. When doing housework, more women stream than men. Guys, get rid of the clichés and get on the ironing board and the dishes!

5. According to statistics, every hundredth West German between the ages of 30 and 59 with a German Hauptschulabschluss has streamed video content while riding a bicycle - but that actually leads too far.

Whether in the toilet, on the beach, doing housework or at the end of the day on the bike: the Gigaset GS280, introduced in February, is the perfect smartphone for video streaming - with a long-lasting 5,000 mAh battery for up to 10 hours of video playback in one go and a bright, high-resolution 5.7-inch Full HD plus display. By the way, manufactured in Bocholt, this is already the second smartphone "Made in Germany".
 

Gigaset is an internationally operating company in the area of communications technology. The company is Europe's market leader in DECT telephones and is likewise a leader in the international arena, with around 900 employees and sales activities in around 50 countries. Its business activities comprise not only DECT phones, but also an extensive smartphone portfolio, cloud-based smart home security solutions, and business telephony solutions for small and medium-sized enterprises (SMEs).

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Visit our homepage: http://www.gigaset.com

[1] Database: 1,010 smartphone users aged 14 and over, survey period: 26-28 March 2019, Gigaset study conducted by forsa.



End of Media Release


Issuer: Gigaset AG
Key word(s): Life style

11.04.2019 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Gigaset AG
Bernhard-Wicki-Straße 5
80636 München
Germany
Phone: +89 444456 - 866
Fax: +89 444456 - 930
E-mail: info@gigaset.com
Internet: www.gigaset.com
ISIN: DE0005156004
WKN: 515600
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 798819

 
End of News DGAP Media

798819  11.04.2019 

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