Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
  1. Homepage
  2. Equities
  3. United Kingdom
  4. London Stock Exchange
  5. GlobalData Plc
  6. News
  7. Summary
    DATA   GB00B87ZTG26

GLOBALDATA PLC

(DATA)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

GlobalData : Top three soft drinks trends established post-COVID-19 in Southeast Asia in 2021/22, according to GlobalData

09/15/2021 | 05:12am EDT
15 Sep 2021
Top three soft drinks trends established post-COVID-19 in Southeast Asia in 2021/22, according to GlobalData
Posted in Consumer

Southeast Asia is home to more than 655 million consumers contributing around a quarter of total soft drinks consumption in *Asia. However, the COVID-19 pandemic has led to some drastic changes in the region with the manufacturers strategizing to deal with the challenges and the evolving consumer needs, says GlobalData, a leading data and analytics company.

Sheryl Gajete, Beverages Analyst at GlobalData, comments on how these emerging trends are set to shape the industry over the coming years:

Bring the party back home

'Prior to COVID-19, out-of-home soft drinks consumption in Southeast Asia accounted for 26% of the total market, outpacing growth of the off-premise market during *2019. However, these channels were naturally decimated during lockdown, as consumers were forced to refocus on social and leisure occasions in their homes.

'Manufacturers were quick to reformulate their offerings and leverage new e-commerce channels. Bigger packaging sizes and multipacks were pushed to cash-in on-home consumption occasions, while we've also seen an effort to capitalize on nostalgia. For instance, Malaysian coffee brands like Nescafe and Kopi Tarik offer iced/RTD coffee products that taste like those which are offered in kopitiam or traditional coffee shops. Meanwhile, Thailand has seen the emergence of 'barista edition' and 'drip coffee' for retail, enabling café style coffee concoctions at home.'

Korean Wave is here to stay

'Hallyu or Korean Wave continues to take Southeast Asia by storm. This year, PepsiCo teamed up with K-pop group BlackPink as brand ambassadors for Asia and the Pacific, leveraging limited edition products and marketing campaigns. Meanwhile, Malaysia and Singapore's 7-Eleven retailer introduced limited edition HY Coffee Range in collaboration with K-pop group BTS. Korean personalities were also tapped as endorsers of new product introductions. Camu C partnered with heartthrob Kim Soo Hyun as the face of its new functional beverage.

'Increased social media and online usage has massively supported this burgeoning trend, particularly among the regions youths, and was only exasperated further by the pandemic which saw more people at home - and consequently engaging in the Hallyu culture. We are likely to see this only grow over the next year, as these partnerships help brands to communicate and engage with their younger clientele.'

Immunity is the key to the heart

'Southeast Asia witnessed a boom in functional soft drinks which are fortified with vitamins and minerals and are positioned to improve the body's resistance to diseases. Vitamin C, which is widely known in the region as immunity booster featured in a lot of new product innovations.

'In fact, GlobalData's latest survey reveals that **42% of people in the region find immunity boosting claims to be very appealing. Because of this, manufacturers across Southeast Asia banked on the popularity of Vitamin C offering products that claims to have 100%-200% recommended daily dose for this nutrient, and has proved popular across all categories including enhanced water, still drinks, iced/RTD tea, and energy drinks. With the threat of new variants in the coronavirus emerging, it is likely that this heightened demand for fortified beverages will remain strong long into 2022.'

  • *Data taken from GlobalData's Intelligence Centre
  • **Data taken from GlobalData's Q2 2021 Consumer Survey Results - Asia & This consumer survey was carried out in February 2021 in 42 countries globally, with a sample size of 500 respondents per country. Qualifying respondents were aged 16 or above. Samples are nationally representative of age and gender. The survey mode is online and self-complete.

Disclaimer

GlobalData plc published this content on 15 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 September 2021 09:11:03 UTC.


ę Publicnow 2021
All news about GLOBALDATA PLC
01:42pGLOBALDATA : Loss of touch, inconsistent video call technology are key drivers for doctors..
PU
01:42pGLOBALDATA : Betting shirt sponsorship ban to represent ú60m hole in Premier League club f..
PU
01:42pGLOBALDATA : Reduction in UK's red-listed countries to boost economic activities, says Glo..
PU
01:42pGLOBALDATA : Play's acquisition of UPC Poland will strengthen its convergence strategy, sa..
PU
05:42aGLOBALDATA : Japan life insurance industry to reach US$323.6bn in 2025, forecasts GlobalDa..
PU
05:42aGLOBALDATA : Amazon looks to localization to succeed in India, says GlobalData
PU
05:42aGLOBALDATA : India's SVOD services market revenue to reach US$1.9bn in 2025, forecasts Glo..
PU
05:42aGLOBALDATA : Japan e-commerce market to grow by 10.5% in 2021, says GlobalData
PU
09/22GLOBALDATA : Mentions of ‘Edge Computing' sees 17% increase in 2021 H1 company filin..
PU
09/22GLOBALDATA : Top five trends to watch in the spirits and wine sector over 2021/2022, accor..
PU
More news
Financials
Sales 2021 192 M 263 M 263 M
Net income 2021 27,9 M 38,3 M 38,3 M
Net Debt 2021 50,8 M 69,8 M 69,8 M
P/E ratio 2021 65,8x
Yield 2021 1,23%
Capitalization 1 740 M 2 390 M 2 392 M
EV / Sales 2021 9,35x
EV / Sales 2022 8,61x
Nbr of Employees 3 472
Free-Float 30,8%
Chart GLOBALDATA PLC
Duration : Period :
GlobalData Plc Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends GLOBALDATA PLC
Short TermMid-TermLong Term
TrendsBearishNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 5
Last Close Price 1 475,00 GBX
Average target price 1 592,50 GBX
Spread / Average Target 7,97%
EPS Revisions
Managers and Directors
Michael Thomas Danson Chief Executive Officer & Director
Graham Charles Lilley Chief Financial Officer, Secretary & Director
Murray Legg Independent Non-Executive Chairman
Peter Martin Harkness Independent Non-Executive Director
Catherine Birkett Independent Non-Executive Director
Sector and Competitors
1st jan.Capi. (M$)
GLOBALDATA PLC8.06%2 377
S&P GLOBAL INC.35.56%107 346
RELX PLC24.18%58 630
THOMSON REUTERS CORPORATION42.62%57 883
MSCI INC.44.48%53 188
EQUIFAX INC.34.51%32 004