16 Sep 2021
Wikitude will reinforce Qualcomm's lead in chips for the fast-growing augmented reality market, says GlobalData
Posted in Thematic Research
Following the recent news that Qualcomm has acquired augmented reality (AR) firm Wikitude;
Rupantar Guha, Associate Project Manager for the Thematic Team at GlobalData, a leading data and analytics company, offers his view:
'The acquisition of Wikitude will reinforce Qualcomm's leadership in the semiconductor segment of the AR market. Wikitude's simultaneous localization and mapping (SLAM) technologies will give Qualcomm a competitive edge over rivals like MediaTek and Samsung.
'Qualcomm will use Wikitude's software development kits (SDKs) to allow Android app developers to create new geo-location AR experiences. SLAM has the potential to propel AR away from traditional marker-based approaches and towards more immersive location-based experiences. The development of indoor AR capabilities is mainly dependent on the maturity of SLAM, which Qualcomm is eyeing a lead in. MediaTek and Samsung, which also provide chipsets for Android smartphones, have yet to catch up with Qualcomm's expanding AR capabilities.
'Qualcomm thrives across the AR industry value chain, with its offerings ranging from semiconductors, components, platforms, and AR headset designs for developers. Wikitude's spatial computing technologies will improve Qualcomm's artificial intelligence (AI) chips and fuel its initiative to commercialize extended reality (XR) devices over 5G networks.'
Attachments
Original document
Permalink
Disclaimer
GlobalData plc published this content on 16 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 September 2021 17:21:05 UTC.
GlobalData Plc provides a data, analytics, and insights platform. The Company provides business information in the form of proprietary data, analytics, and insights to clients in multiple sectors. Its segments include Data, Analytics and Insights: Healthcare and Data, Analytics and Insights: Non-Healthcare. It maintains a centralized operating model and single product platform (One Platform), which is underpinned by a common taxonomy, shared development resource, and new data science technologies. It offers Intelligence Centers, which include market intelligence and thematic intelligence; Consultancy, which provides custom solutions, and Marketplace, which includes report store, company profiles, direct data services, newsletters and free intelligence. It serves corporates, financial institutions, professional services and others. It covers various industries, including aerospace, defense and security, agribusiness, apparel, automotive, banking and payments, and others.
This super rating is the result of a weighted average of the rankings based on the following ratings: Global Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Global Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite), and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be performed. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of the rankings based on the following ratings: Capital Efficiency (Composite), Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully review the associated descriptions.
