General Information

The following discussion should be read in conjunction with the attached consolidated unaudited financial statements and notes thereto, and our consolidated audited financial statements and related notes for the nine-month transition period ended October 31, 2021, found in our Transition Report on Form 10-KT that the Company has filed with the Securities and Exchange Commission on January 13, 2022 (the "Transition Report") and Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations contained in our Transition Report.

Statements made in this "Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations" are subject to forward-looking statements and various risks and should be read in connection with the "Special Note Regarding Forward-Looking Statements", above and "Risk Factors", incorporated by reference into this Report, as described below.

Certain capitalized terms used below and otherwise defined below, have the meanings given to such terms in the footnotes to our consolidated financial statements included above under "Part I - Financial Information - Item 1. Financial Statements".

Our logo and some of our trademarks and tradenames are used in this Report. This Report also includes trademarks, tradenames and service marks that are the property of others. Solely for convenience, trademarks, tradenames and service marks referred to in this Report may appear without the ®, ™ and SM symbols. References to our trademarks, tradenames and service marks are not intended to indicate in any way that we will not assert to the fullest extent under applicable law our rights or the rights of the applicable licensors if any, nor that respective owners to other intellectual property rights will not assert, to the fullest extent under applicable law, their rights thereto. We do not intend the use or display of other companies' trademarks and trade names to imply a relationship with, or endorsement or sponsorship of us by, any other companies.

The market data and certain other statistical information used throughout this Report are based on independent industry publications, reports by market research firms or other independent sources that we believe to be reliable sources. Industry publications and third-party research, surveys and studies generally indicate that their information has been obtained from sources believed to be reliable, although they do not guarantee the accuracy or completeness of such information. We are responsible for all of the disclosures contained in this Report, and we believe these industry publications and third-party research, surveys and studies are reliable. While we are not aware of any misstatements regarding any third-party information presented in this Report, their estimates, in particular, as they relate to projections, involve numerous assumptions, are subject to risks and uncertainties, and are subject to change based on various factors, including those discussed under the section entitled "Item 1A. Risk Factors". These and other factors could cause our future performance to differ materially from our assumptions and estimates. Some market and other data included herein, as well as the data of competitors as they relate to Golden Matrix Group, Inc., is also based on our good faith estimates.

Where You Can Find Other Information





We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current
reports on Form 8-K and proxy and information statements and amendments to
reports filed or furnished pursuant to Sections 13(a) and 15(d) of the
Securities Exchange Act of 1934, as amended. The SEC maintains a website (http:
//www.sec.gov) that contains reports, proxy and information statements and other
information regarding us and other companies that file materials with the SEC
electronically. Our filings can be found at
https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001437925.
Copies of documents filed by us with the SEC are also available from us without
charge, upon oral or written request to our Secretary, who can be contacted at
the address and telephone number set forth on the cover page of this Report and
are also available on our website at
https://goldenmatrix.com/investors-overview/sec-filings/ which website includes
information we do not desire to incorporate by reference into this Report.



Definitions:


Unless the context requires otherwise, references to the "Company," "we," "us," "our," and "Golden Matrix" in this Report refer specifically to Golden Matrix Group, Inc. and its consolidated subsidiaries.

In addition, unless the context otherwise requires and for the purposes of this report only:





    ?   "AUD" means Australian dollars;
    ?   "Exchange Act" refers to the Securities Exchange Act of 1934, as amended;
    ?   "Euro" or "€" refers to the Euro, the official currency of the majority of
        the member states of the European Union;
    ?   "GBP" or "£" means Pounds Sterling or Great British Pounds;
    ?   "SEC" or the "Commission" refers to the United States Securities and
        Exchange Commission;
    ?   "Securities Act" refers to the Securities Act of 1933, as amended; and
    ?   "USD" or "$" means United States dollars.



All dollar amounts in this Report are in U.S. dollars unless otherwise stated.

Summary of The Information Contained in Management's Discussion and Analysis of Financial Condition and Results of Operations

Our Management's Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is provided in addition to the accompanying consolidated financial statements and notes to assist readers in understanding our results of operations, financial condition, and cash flows. MD&A is organized as follows:





    ·   Critical Accounting Policies and Estimates. Accounting estimates that we
        believe are important to understanding the assumptions and judgments
        incorporated in our reported financial results and forecasts.

    ·   Overview. Discussion of our business and overall analysis of financial and
        other highlights affecting us, to provide context for the remainder of
        MD&A.

    ·   Results of Operations. An analysis of our financial results comparing the
        three and nine months ended July 31, 2022 and 2021.

    ·   Liquidity and Capital Resources. An analysis of changes in our
        consolidated balance sheets and cash flows and discussion of our financial
        condition.



CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of the Company's financial condition and results of operations are based upon its consolidated unaudited financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these unaudited financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent liabilities. On an on-going basis, management evaluates past judgments and estimates, including those related to bad debts, accrued liabilities, goodwill and contingencies. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. The accounting policies and related risks described in the Company's Transition Report on Form 10-KT for the nine months ended October 31, 2021, filed with the Commission on January 13, 2022 are those that depend most heavily on these judgments and estimates. As of July 31, 2022, there had been no material changes to any of the critical accounting policies contained therein. "NOTE 2 -- SUMMARY OF ACCOUNTING POLICIES," of the notes to Consolidated Financial Statements included in the Company's Transition Report on Form 10-KT for the nine months ended October 31, 2021, filed with the Commission on January 13, 2022, describes the significant accounting policies and methods used in the preparation of the Company's consolidated financial statements. The critical accounting estimates include transactions, assets, liabilities and obligations that are stated in foreign local currency and their conversion to US currency. Resulting loss on currency conversions related to assets and liabilities are recognized in shareholders' equity in accumulated other comprehensive income (loss) on the Company's consolidated balance sheets and realized foreign currency translation adjustments are recognized in other income in the consolidated statements of operations and comprehensive income.






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OVERVIEW


We operate (i) as an innovative provider of enterprise Software-as-a-Service ("SaaS") solutions for online casino operators and online sports betting operators, commonly referred to as iGaming operators and, (ii) a provider of pay to enter prize competitions in the United Kingdom (UK), through our 80% interest in RKings.

We have historically operated in the B2B segment where we develop and own online gaming intellectual property (IP) and build configurable and scalable, turn-key and white-label gaming platforms for our international customers, located primarily in the Asia Pacific (APAC) region. With the acquisition of 80% of RKingsCompetitions Ltd. effective on November 1, 2021, we entered into the business-to-consumer ("B2C") segment by offering pay to enter prize competitions throughout the UK.





B2B Segment


Our customers are primarily gaming Distributors and licensed online gaming operators. The Company also provides services and resells third party gaming content to licensed online gaming distributors and gaming operators. The Company provides business-to-business services and products and does not deal directly with players.

We derive revenues primarily from licensing fees received from gaming operators, in most cases via gaming Distributors located in the Asia Pacific (APAC) region that utilize the Company's technology.

As of July 31, 2022, our systems had over 6.8 million registered players and a total of more than 645 unique casino and live game operations within all of our platforms including our GM-X, GM-Ag, Turnkey Solution, and White Label Solutions.

The Company's goal is to expand our customer base globally and to integrate additional operators, launch additional synergistic products and appoint more Distributors.

As described above, our core markets are currently the Asia-Pacific (APAC) region and while we have a solid customer base; we are continuing to engage new gaming Distributors and gaming operators on a regular basis and we anticipate that our current gaming Distributors and gaming operators will continue to grow.





B2C Segment


Our customers are primarily located in Northern Ireland and we have expanded our marketing efforts to attempt to reach customers throughout the U.K. As of July 31, 2022, RKings has over 229,000 registered users.

We derive revenues primarily from selling prize competitions tickets directly to customers for prizes throughout the United Kingdom ranging from automobiles to jewelry as well as travel and entertainment experiences.

Our objective in managing our resources is to ensure that we have sufficient liquidity to fund our operations and meet our growth objectives while maximizing returns to shareholders. Liquidity is necessary to meet (i) the working capital needs of our operations, (ii) fund our growth and expansion plans, and (iii) consummate strategic acquisitions. We have met, and plan to continue to meet, our cash requirements through our operations and sales of equity securities. As to the funding of strategic acquisitions, we may issue debt in addition to raising funds through the sales of the Company's capital stock.






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The COVID-19 pandemic has not had a material impact on our business, and we expect our business to be resilient through the pandemic. We have continued operations, supported our online products and customers, and grown our sales, and our employees and consultants have returned to the office in June 2022. Notwithstanding the aforementioned, we previously experienced minor issues in connection with the transition of certain resources to remote settings as a result of the pandemic, which have since been resolved.

The Company's financial performance is subject to global, Asia Pacific and UK economic conditions and their impact on levels of spending by consumers and customers, particularly discretionary spending for entertainment, gaming and leisure activities. Economic recessions may have adverse consequences across industries, including the global entertainment and gaming industries, which may adversely affect the Company's business and financial condition. As a result of the ongoing COVID-19 pandemic, there is substantial uncertainty about the strength of the global, Asia Pacific and UK economies, which may currently or in the near term be in a recession and have experienced rapid increases in uncertainty about the pace of potential recovery. In addition, changes in general market, economic and political conditions in domestic and foreign economies or financial markets, including fluctuation in stock markets resulting from, among other things, trends in the economy, and increases in inflation and interest rates, as are being currently experienced, may reduce users' disposable income and/or lead to recessions.

We believe that our business will continue to be resilient through a continued economic downturn or recession, or slowing or stalled recovery therefrom, and that we have the liquidity to address the Company's financial obligations and alleviate possible adverse effects on the Company's business, financial condition, results of operations or prospects.

Key elements of our growth strategy include:





    •   Supporting our existing customers as they scale up their respective
        iGaming and online sportsbook operations. As our customers' businesses
        grow, we intend to deploy additional resources to develop the GM-X and
        GM-Ag Systems' platform functionality, expand our gaming content
        portfolios by integrating additional third-party content providers, and
        seek to obtain additional regulatory approvals to operate in other global
        markets. The GM-X and GM-Ag Systems' turn-key solution (including modular,
        configurable and scalable gaming platforms), is a complete software
        package for starting an online gaming business, incorporating all the
        tools and gaming content necessary to run an online Casino and/or
        Sportsbook and offers a full suite of tools and features for successfully
        operating and maintaining an online gaming website; from player
        registration to user management and content management.

    •   Expanding our global reach by securing new gaming Distributors, casino and
        sportsbook operator customers in existing and newly regulated markets.

    •   Investing in sales and marketing initiatives to aggressively pursue new
        deployment opportunities in developing markets such as Africa and Latin
        America, as well as exploring opportunities in the U.S.

    •   Developing and deploying our own proprietary gaming content in both casino
        iGaming as well as E-sport categories. We plan to launch our E-sport
        portfolio by December 2022.

    •   Pursuing acquisitions of synergistic companies and assets with the goal of
        expanding our competitive position in the markets in which we operate. We
        are also exploring the opportunity to selectively acquire independent slot
        development studios in order to launch our own proprietary games on our
        platform.



The Company does not intend to make significant investments (except for potential acquisitions, none of which are currently pending) to support our business growth strategy. We believe that our business model is highly scalable and our existing resources can be leveraged to (i) develop new offerings and features, (ii) enhance our existing platform, and (iii) improve our operating infrastructure.

The Company may face significant costs with respect to legal fees incurred in the applications for licenses, continued regulatory requirements, and legal representation.






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To acquire complementary businesses and technologies, we may need to pursue equity or debt financings to secure additional funds. Our ability to obtain additional capital, will depend on our business plans, investor demand, our operating performance, capital markets conditions and other factors. If we raise additional funds by issuing equity, equity-linked or debt securities, those securities may have rights, preferences or privileges senior to the rights of our then issued and outstanding equity or debt, and our existing shareholders may experience dilution. If we are unable to obtain additional capital when required, or on satisfactory terms, our ability to continue to support our business growth or to respond to business opportunities, challenges or unforeseen circumstances could be adversely affected, and our business may be harmed.

We may acquire other businesses, and our business may be detrimentally affected if we are unable to successfully integrate acquired businesses into our company or otherwise manage the growth associated with multiple acquisitions.

As part of our business strategy, we intend to make acquisitions of new or complementary businesses, products, brands, or technologies. In some cases, the costs of such acquisitions may be substantial, including as a result of professional fees and due diligence efforts. There is no assurance that the time and resources expended on pursuing a particular acquisition will result in a completed transaction, or that any completed transaction will ultimately be successful. In addition, we may be unable to identify suitable acquisition or strategic investment opportunities or may be unable to obtain the required financing or regulatory approvals, and therefore we may be unable to complete such acquisitions or strategic investments on favorable terms. We may pursue acquisitions that our investors may not agree with, and we cannot assure investors that any acquisition or investment will be successful or otherwise provide a favorable return on investment. In addition, if we fail to successfully close transactions, integrate new technology or operational teams, or integrate the products and technologies associated with these acquisitions into our company, our business could be seriously harmed.





Cash requirements


The Company generates net profits and has done so since 2017. The Company is self-sustaining, and its cash needs are met through current operations; as of July 31, 2022, the cash balance is $15,869,660. There are no current expected future cash demands or commitments other than ongoing operations for the following next 12 months and beyond, provided that the Company may acquire additional businesses or assets in the future, which acquisitions may require additional capital.





Liquidity


There are no known trends, demands, commitments, events or uncertainties that will result in or that are reasonably likely to result in the Company's liquidity decreasing in any material way. On March 17, 2022, the Nasdaq Capital Market approved the uplisting of the Company's common stock, which we believe will provide additional opportunities to raise funds to expand operations and identify possible acquisitions. No material deficiencies are present. As previously noted, the Company is self-sustaining through its operations and therefore is not considering additional sources of liquidity; however, the Company may consider raising funds through debt, private placements, or additional public offerings for expansion of operations or synergetic acquisitions if additional external funds are sought. Unused sources of liquid assets, as of July 31, 2022, include cash of $15,869,660, receivables of $2,589,168 and inventory of $1,191,102, with offsetting liabilities of $3,697,086.





Capital resources.



The Company does not have material cash requirements other than a possible earn-out and holdback payments (if certain metrics are met) of approximately $1.22 million (GBP 1 million) as part of the hold-back on the acquisition of RKings that was completed effective November 1, 2021 (of which half of such hold-back has been settled to date, as discussed below under "Recent Events" and the other half is currently subject to ongoing claims) and certain earn-out payments which could be due thereunder, which we believe are unlikely to be triggered. With a cash balance of $15,869,660 and operations that are self-sustaining, the obligation to pay the remaining half of the aforementioned holdback of $1.22 million may be met if obligations that are part of the acquisition of RKings are met without burdening the Company.

In addition, the Company, as part of the acquisition of RKings, provided the sellers of RKings' shares, the right to earn additional consideration of approximately $5.03 million (GBP 4 million) if certain metrics are met based on operating results, during the year ended October 31, 2022, which is payable at the option of the Company in either cash or shares of the Company's common stock.






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The Company may consider raising funds through debt, private placements, or additional public offerings for expansion of operations or synergetic acquisitions. Unused sources of liquid assets, as of July 31, 2022, include cash of $15,869,660, receivables of $2,589,168, and inventory of $1,191,102, with offsetting liabilities of $3,697,086. If particular metrics are met (which appear highly unlikely), the earn-out payments of $5.03 million are expected to be met with current liquid assets.

Our historical primary sources of liquidity are the cash flows generated from our operations, along with debt and equity financing and available cash and cash equivalent. Our primary use of this liquidity is to fund ongoing cash requirements, including our working capital needs, capital investments, and acquisitions. We believe that the cash generated from our operations will be sufficient to meet our working capital needs for the next 12 months and beyond, including investments made and expenses incurred in connection with system development, marketing initiatives, and inventory purchase.





Novel Coronavirus (COVID-19)


In December 2019, a novel strain of coronavirus, which causes the infectious disease known as COVID-19, was reported in Wuhan, China. The World Health Organization declared COVID-19 a "Public Health Emergency of International Concern" beginning in 2020 and the virus has continued to spread through 2022. In March and April of 2020, many U.S. states and foreign jurisdictions began issuing 'stay-at-home' orders. Through 2022, the COVID-19 pandemic has adversely impacted global commercial activity, disrupted supply chains and contributed to significant volatility in financial markets. We did not experience a decrease in demand for our products and services as a result of COVID-19, nor did we experience a material adverse effect on our results of operations. However, economic recessions as a result of COVID-19, may have a negative effect on the demand for our products, services and our operating results.

A significant or prolonged decrease in consumer spending on entertainment or leisure activities would likely have an adverse effect on demand for our product offerings, reducing cash flows and revenues, and thereby materially harm our business, financial condition and results of operations. In addition, a recurrence of COVID-19 cases or an emergence of additional variants or strains could cause other widespread or more severe impacts depending on where infection rates are highest. To ensure that employees were safe and that our business continued to function with minimal disruptions, steps were taken to mitigate the spread of COVID-19 such as a shift away from a traditional office environment to employees working remotely. In June 2022, our offices were re-opened and our employees returned to work onsite. We will continue to monitor developments relating to disruptions and uncertainties caused by COVID-19.

As shown in our results of operations herein, we have to date, not experienced a material negative impact to our operations, revenues or gross profit due to COVID-19. However, moving forward, the range of possible impacts on our business from the coronavirus pandemic could include: (i) changing demand for our products and services; (ii) decreases in the amount of discretionary spending available to consumers and/or the amount such consumers are willing to spend; and (iii) increasing contraction in the capital markets. Our operations have not been materially negatively impacted by the coronavirus pandemic to date; however, it is possible that COVID-19 and the worldwide response thereto, may have a material negative effect on our operations, cash flows and results of operations.

We believe that we have sufficient cash on hand, and the ability to raise additional funding, or borrow additional funding, as needed, to support our operations for the foreseeable future; however, we will continue to evaluate our business operations based on new information as it becomes available and will make changes that we consider necessary in light of any new developments regarding the pandemic.

The full extent to which the COVID-19 pandemic or recovery from the COVID-19 pandemic will directly or indirectly impact the global economy, the lasting social effects thereof, and the impact on our business, results of operations and financial condition, will depend on future developments that are highly uncertain and cannot be accurately predicted.






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Inflation and Recession


The Company's financial performance is subject to global, Asia Pacific and UK economic conditions and their impact on levels of spending by consumers and customers, particularly discretionary spending for entertainment, gaming and leisure activities. Economic recessions may have adverse consequences across industries, including the global entertainment and gaming industries, which may adversely affect the Company's business and financial condition. As a result of the ongoing COVID-19 pandemic, there is substantial uncertainty about the strength of the global, Asia Pacific and UK economies, which may currently or in the near term be in a recession and have experienced rapid increases in uncertainty about the pace of potential recovery. In addition, changes in general market, economic and political conditions in domestic and foreign economies or financial markets, including fluctuation in stock markets resulting from, among other things, trends in the economy and inflation, as are being currently experienced, may reduce users' disposable income.

We believe that our business will continue to be resilient through a continued economic downturn or recession, or slowing or stalled recovery therefrom, and that we have the liquidity to address the Company's financial obligations and alleviate possible adverse effects on the Company's business, financial condition, results of operations or prospects.





Recent Material Events


Uplisting to Nasdaq Capital Market

On March 17, 2022, the Company's common stock was uplisted to the Nasdaq Capital Market.





RESULTS OF OPERATIONS



Three months ended July 31, 2022, compared to the three months ended July 31, 2021.





Revenues



The Company currently has three distinctive revenue streams.

1) the Company charges gaming operators for the use of its unique intellectual property (IP) and technology systems. Revenues derived from such charges were based on the usage of the systems by the clients. During the three months ended July 31, 2022, the Company generated $218,491 of revenues from its unique IP and technology systems, including $216,335 from Articulate Pty Ltd ("Articulate"), a related party, which is wholly-owned by Anthony Brian Goodman, CEO and Chairman of the Company and his wife Marla Goodman. During the three months ended July 31, 2021, the Company generated $575,049 of revenues from its IP and technology systems, including $556,743 which was from Articulate.

The decrease of $356,558 in IP gaming revenues in the three-month period ended July 31, 2022, compared to the three-month period ended July 31, 2021, is due to the Company's shift in focus to appointing resellers of the third-party gaming content, reduction in reliance on related party, and the Company's aim to expand the product into additional global jurisdictions. The decrease in revenue is attributed to the loss of a large operator by one of the Company's non-related party distributors and also reduced revenues generated by Articulate, which is attributable to a highly competitive environment. The Company has taken steps to mitigate the effect of the aforementioned decrease by expanding its global presence and broadening its product offerings which has already resulted in an increase in alternate revenue streams.

2) Since June 2020, the Company has contracted with certain clients to offer third party gaming content and as such become a reseller of this gaming content. Revenues derived from the reselling of gaming content during the three months ended July 31, 2022 and 2021 were $4,037,881 and $2,676,305, respectively.

The increase of $1,361,576 in revenues in the three-month period ended July 31, 2022 relating to third party gaming content, compared to the three-month period ended July 31, 2021, is attributable to an increased number of customers and registered players with our customers.






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3) Since the acquisition of 80% of RKings effective November 1, 2021, the Company generates revenues from sales of prize competitions tickets directly to customers for prizes throughout the United Kingdom ranging from automobiles to jewelry as well as travel and entertainment experiences. During the three months ended July 31, 2022, $4,845,169 of total revenues were derived from prize competitions ticket sales. The Company did not have revenues from the sales of prize competitions tickets during the three-month period ended July 31, 2021, as it only acquired 80% of RKings effective on November 1, 2021.

Total revenues for the three months ended July 31, 2022 and 2021 are $9,101,541 and $3,251,354, respectively.





Cost of goods sold


The Company currently has three distinctive sources of cost of goods sold.

1) Historically, the Company only recognized the value of stock options granted to consultants under the 2018 Equity Incentive Plan as cost of goods sold. This recognition was based on the fact that the stock options directly contributed to the revenue generated by the Company's GM2 Asset. During the three months ended July 31, 2022 and 2021, cost of goods sold due to the amortization of options was $147,273 and $88,259, respectively. The increase in the cost of goods sold was due to new options granted last year in March and September 2021, and in May 2022. The increase in the share price has increased the option valuation based on the Black-Scholes valuation model and therefore increased the amortization expenses over time.

2) Beginning in June 2020, due to the reselling of the gaming content, the cost of usage of the third-party content is recognized as a cost of goods sold. During the three months ended July 31, 2022 and 2021, cost of goods sold due to the usage of gaming content was $2,912,583 and $1,955,334, respectively. The increase of $957,249 in cost of goods sold from the resale of gaming content in the three-month period ended July 31, 2022, compared with the three months ended July 31, 2021, was attributable to the increased usage of gaming content as a result of an increased number of customers and registered players with our customers.

3) Beginning November 1, 2021, in connection with the acquisition of an 80% interest in RKings, the Company incurs cost of goods sold due to the prizes purchased which are awarded to winners of prize competitions throughout the United Kingdom ranging from automobiles to jewelry as well as travel and entertainment experiences. During the three months ended July 31, 2022, $3,560,661 of cost of goods related to prizes that were awarded in the prize competitions. The Company did not have cost of goods related to prize competitions during the three-month period ended July 31, 2021.

Total costs of goods sold for the three months ended July 31, 2022 and 2021 were $6,620,517 and $2,043,593, respectively.

Gross Profit and Gross Profit Margin

We had gross profit of $2,481,024 for the three months ended July 31, 2022, compared to gross profit of $1,207,761 for the three months ended July 31, 2021, an increase of $1,273,263 from the prior period, mainly due to $1,284,508 of gross profit contributed from the B2C segment starting November 1, 2021, with our acquisition of 80% of RKings. A decrease of gross profit of $11,245 in the B2B segment was mainly due to the decrease in revenues from the usage of IP and technology systems as discussed above.

Gross profit margin was 27% for the three months ended July 31, 2022, compared to 37% for the three months ended July 31, 2021, mainly due to the increase in revenues in the resale of gaming content and higher revenues in the B2C segment (i.e., prize competitions), which have a lower gross profit margin compared with revenues from the usage of IP and technology systems. The gross profit margin on revenues from the resale of gaming content was approximately 28% for the three months ended July 31, 2022. The Company believes that this resale revenue stream is highly scalable and there is a significant opportunity to scale this resale revenue stream with low related expenses and no capital expenditures and also to expand its global reach. The gross profit margin on the B2C segment was approximately 27% for the three months ended July 31, 2022.






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Moving forward, the Company expects to consolidate several operating aspects that are redundant and plans to seek to generate increased gross profit and gross profit margin due to economies of scale. Also, the competition prizes are expected to generate larger profit margins with a focus on increasing the margins on individual prizes.

General and administrative expenses

During the three months ended July 31, 2022 and 2021, general and administrative expenses were $1,453,776 and $340,903, respectively. General and administrative expenses consisted primarily of advertising and promotion expenses, travel expenses, website maintenance expenses, payroll expenses, office expenses, bank charges, commission expenses, lease expenses, gaming license expenses and depreciation and amortization expense.

The increase of general and administrative expenses was mainly due to $832,901 of general and administrative expenses from our B2C segment starting November 1, 2021, with our acquisition of 80% of RKings, which mainly include the payroll costs and bank charges for the transaction fees. The depreciation and amortization expense also increased due to the newly acquired intangible assets of trademarks and non-compete agreement associated with RKings. More details of the intangible assets are covered in "NOTE 7 - INTANGIBLE ASSETS- SOFTWARE PLATFORM, WEBSITE DEVELOPMENT COSTS, TRADEMARKS AND NON-COMPETE AGREEMENTS" in the notes to the financial statements included under "Item 1. Financial Statements." The general and administrative expenses from our B2B segment also increased due to the increased costs of marketing fees, lease expenses, and payroll costs.

General and administrative expenses - Related parties

General and administrative expenses from related parties consisted primarily of amortization expenses due to stock options granted to Directors and Officers, back-office expenses (which have been terminated as of June 30, 2021), consulting expenses and salary expenses payable to the Company's Management and Directors. During the three months ended July 31, 2022 and 2021, general and administrative expenses from related parties were $195,710 and $224,266, respectively. The components of general and administrative expenses from related parties are as follows:





                                                                 Three months ended
                                                                      July 31,
                                                                 2022          2021

Amortization expenses of Directors' and Officers' stock options

                                                        $       -     $  65,150
Back-office expenses                                                   -        22,000
Consulting & salary expenses                                     195,710       137,116
Total                                                          $ 195,710     $ 224,266

During the three-month period ended July 31, 2022 and 2021, the amortization expenses decreased due to the stock options becoming fully amortized during the last fiscal year; therefore, there was no amortization expense during this quarter; the back-office expenses decreased due to the cancellation of Back Office Services Agreement with Articulate; the consulting & salary expenses increased mainly due to the increased compensation to the Company's officers, and hiring of new officers.





Professional fees


Professional fees consisted primarily of SEC filing fees, legal fees, transfer agent service fees and accounting and audit fees. During the three months ended July 31, 2022 and 2021, professional fees were $101,656 and $63,770, respectively. The increase in professional fees of $37,886 was mainly due to the increasing of service fees related to the 2022 shareholder meeting print and proxy mailing, and financial consulting service fees in connection with RKings' operations.






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Research and development expense

During the three months ended July 31, 2022 and 2021, the research and development expense was $570 and $68,046, respectively. The $570 research and development expense during the three months ended July 31, 2022 was incurred in connection with the building of the Company's Proprietary Peer to Peer gaming system. The $68,046 research and development cost during the three months ended July 31, 2021 was incurred in connection with the building of the Company's Proprietary Peer to Peer gaming system and the Company's Seamless Aggregation Platform ("Aggregation Platform") acquired on March 1, 2021, from Gamefish Global Pty Ltd. The Peer to Peer gaming system is due to be released in December 2022.





Interest expense



During the three months ended July 31, 2022 and 2021, the Company did not incur interest expense.





Interest income



Interest income was attributable to the interest from the bank savings. During the three months ended July 31, 2022 and 2021, interest income was $793 and $46, respectively.





Foreign exchange gain



The foreign exchange gain was due to the fluctuation of the Euro, British Pound against the US dollar, and as a result of certain suppliers billing the Company in Euros, and settlement of other liabilities in currencies other than US dollars. During the three months ended July 31, 2022, foreign exchange gain was $28,495, compared with foreign exchange loss of $26,209 for the three months ended July 31, 2021. The increase of foreign exchange gain was mainly due to the appreciation of US dollars against other currencies, in which the Company has liabilities.





Provision for income taxes



The provision for income taxes was $78,951 for the three months ended July 31, 2022, compared to $0 for the three months ended July 31, 2021. The increase was attributable to the tax expenses incurred in the B2C segment starting November 1, 2021, with our acquisition of 80% of RKings. There is no provision for income taxes in the B2B segment during the three months ended July 31, 2022 and 2021 as a result of operating losses carried forward in the B2B segment.

Net income attributable to noncontrolling interest

For the three months ended July 31, 2022, we recorded net income of $51,317 and for the three months ended July 31, 2021, we recorded net income of $0, attributable to the noncontrolling interest. The net income attributable to noncontrolling interest was due to the acquisition of an 80% interest in RKingsCompetition Ltd, effective on November 1, 2021. These amounts represent the share of income that is not attributable to the Company.

Net income attributable to the Company

The Company had net income attributable to the Company of $628,332 and $484,613 for the three months ended July 31, 2022 and 2021, respectively. The increase in net income attributable to the Company of $143,719 was primarily due to an increase in revenues from the B2C operations of $4,845,169 and from the B2B operations of $1,005,018 (of which $1,345,426 of the increase was attributable to revenues from third-party distributors, offset by a $340,408 decrease attributable to related party revenues, each as discussed above); which increase in revenues was offset by (i) an increase of cost of goods sold of $4,576,924 and (ii) an increase of operating expenses of $1,054,727, each as discussed in greater detail above.






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Nine months ended July 31, 2022, compared to the nine months ended July 31, 2021.





Revenues



The Company currently has three distinctive revenue streams.

1) the Company charges gaming operators for the use of its unique intellectual property (IP) and technology systems. Revenues derived from such charges were based on the usage of the systems by the clients. During the nine months ended July 31, 2022, the Company generated $668,996 of revenues from its unique IP and technology systems, including $661,155 from Articulate, a related party, which is wholly-owned by Anthony Brian Goodman, CEO and Chairman of the Company and his wife Marla Goodman. During the nine months ended July 31, 2021, the Company generated $2,105,223 of revenues from its IP and technology systems, including $1,841,906 which was from Articulate.

The decrease of $1,436,227 in revenues from IP and technology systems in the nine-month period ended July 31, 2022, compared to the nine-month period ended July 31, 2021, is due to the Company's shift in focus to appointing resellers of the third-party gaming content, reduction in reliance on related party, and the Company's aim to expand the product into additional global jurisdictions. The decrease in revenue is attributed to the loss of a large operator by one of the Company's non-related party distributors and also reduced revenues generated by Articulate, which is attributable to a highly competitive environment. The Company has taken steps to mitigate the effect of the aforementioned decrease by expanding its global presence and broadening its product offering which has already resulted in an increase in alternate revenue streams.

2) Since June 2020, the Company has contracted with certain clients to offer third party gaming content and as such become a reseller of this gaming content. Revenues derived from the reselling of gaming content during the nine months ended July 31, 2022 and 2021 were $10,333,841 and $5,737,048, respectively.

The increase of $4,596,793 in revenues in the nine-month period ended July 31, 2022, compared to the nine-month period ended July 31, 2021, is attributable to an increased number of customers and registered players with our customers.

3) Since the acquisition of 80% of RKings effective November 1, 2021, the Company generates revenues from sales of prize competitions tickets directly to customers for prizes throughout the United Kingdom ranging from automobiles to jewelry as well as travel and entertainment experiences. During the nine months ended July 31, 2022, $15,458,552 of total revenues were derived from prize competitions ticket sales. The Company did not have revenues from the sales of prize competitions tickets during the nine-month period ended July 31, 2021, as it only acquired 80% of RKings effective on November 1, 2021.

Total revenues for the nine months ended July 31, 2022 and 2021 are $26,461,389 and $7,842,271, respectively.





Cost of goods sold


The Company currently has three distinctive sources of cost of goods sold.

1) Historically, the Company only recognized the value of stock options granted to consultants under the 2018 Equity Incentive Plan as cost of goods sold. This recognition was based on the fact that the stock options directly contributed to the revenue generated by the Company's GM2 Asset. During the nine months ended July 31, 2022 and 2021, cost of goods sold due to the amortization of options was $437,068 and $277,133, respectively. The increase in the cost of goods sold was due to new options granted last year in March and September of 2021, and in May 2022. The increase in the share price has increased the option valuation based on the Black-Scholes valuation model and therefore increased the amortization expenses over time.

2) Beginning in June 2020, due to the reselling of the gaming content, the cost of usage of the third-party content is recognized as a cost of goods sold. During the nine months ended July 31, 2022 and 2021, cost of goods sold due to the usage of gaming content was $7,626,238 and $4,214,387, respectively. The increase of $3,411,851 in cost of goods sold from the resale of gaming content in the nine-month period ended July 31, 2022, compared with the nine months ended July 31, 2021, was attributable to the increased usage of gaming content as a result of an increased number of customers and registered players with our customers.






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3) Beginning November 1, 2021, in connection with the acquisition of an 80% interest in RKings, the Company incurs cost of goods sold due to the prizes purchased which are awarded to winners of prize competitions throughout the United Kingdom ranging from automobiles to jewelry as well as travel and entertainment experiences. During the nine months ended July 31, 2022, $11,352,394 of cost of goods related to prizes that were awarded in the prize competitions. The Company did not have cost of goods related to prize competitions during the nine-month period ended July 31, 2021.

Total costs of goods sold for the nine months ended July 31, 2022 and 2021 were $19,415,700 and $4,491,520, respectively.

Gross Profit and Gross Profit Margin

We had gross profit of $7,045,689 for the nine months ended July 31, 2022, compared to gross profit of $3,350,751 for the nine months ended July 31, 2021, an increase of $3,694,938 from the prior period, mainly due to $4,106,158 of gross profit contributed from the B2C segment starting November 1, 2021, with our acquisition of 80% of RKings. A decrease of gross profit of $411,220 in the B2B segment was mainly due to the decrease in revenues from the usage of IP and technology systems as discussed above.

Gross profit margin was 27% for the nine months ended July 31, 2022, compared to 43% for the nine months ended July 31, 2021, mainly due to the increase in revenues in the resale of gaming content and high revenues in the B2C segment which have lower gross profit margin compared with revenues from the usage of IP and technology systems. The gross profit margin on revenues from the resale of gaming content was approximately 26% for the nine months ended July 31, 2022. The Company believes that the resale revenue stream is highly scalable and there is a significant opportunity to scale this resale revenue stream with low related expenses and no capital expenditures and also to expand its global reach. The gross profit margin on the B2C segment was approximately 27% for the nine months ended July 31, 2022.

Moving forward, the Company expects to consolidate several operating aspects that are redundant and plans to seek to generate increased gross profit and gross profit margin due to the economies of scale. Also, the competition prizes are expected to generate larger profit margins with a focus on increasing the margins on individual prizes.

General and administrative expenses

During the nine months ended July 31, 2022 and 2021, general and administrative expenses were $4,133,368 and $820,254, respectively. General and administrative expenses consisted primarily of advertising and promotion expenses, travel expenses, website maintenance expenses, payroll expenses, office expenses, bank charges, commission expenses, lease expenses, gaming license expenses and depreciation and amortization expense.

The increase of general and administrative expenses was mainly due to the $2,504,602 general and administrative expenses from our B2C segment starting November 1, 2021, with our acquisition of 80% of RKings, which mainly include the payroll costs and bank charges for the transaction fees. The depreciation and amortization expense also increased due to the newly acquired intangible assets of trademarks and non-compete agreement associated with RKings. More details of the intangible assets are covered in "NOTE 7 - INTANGIBLE ASSETS- SOFTWARE PLATFORM, WEBSITE DEVELOPMENT COSTS, TRADEMARKS AND NON-COMPETE AGREEMENTS" in the notes to the financial statements included under "Item 1. Financial Statements." The general and administrative expenses from our B2B segment also increased due to the increased costs of marketing fees, lease expenses, and payroll costs.






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General and administrative expenses - Related parties

General and administrative expenses from related parties consisted primarily of amortization expenses due to stock options granted to Directors and Officers, back-office expenses (which have been terminated as of June 30, 2021), consulting expenses and salary expenses payable to the Company's Management and Directors. During the nine months ended July 31, 2022 and 2021, general and administrative expenses from related parties were $534,910 and $1,524,208, respectively. The components of general and administrative expenses from related parties are as follows:





                                                                 Nine months ended
                                                                     July 31,
                                                               2022           2021
Amortization expenses of Directors' and Officers' stock
options                                                      $       -     $ 1,089,155
Back-office expenses                                                 -          88,000
Consulting & salary expenses                                   534,910         347,053
Total                                                        $ 534,910     $ 1,524,208

During the nine-month period ended July 31, 2022 and 2021, the amortization expenses decreased due to the stock options becoming fully amortized during the last fiscal year; therefore, there was no amortization expense during this period; the back-office expenses decreased due to the cancellation of the Back Office Services Agreement with Articulate; and the consulting and salary expenses increased mainly due to the increased compensation to the Company's officers, and hiring of new officers.





Professional fees


Professional fees consisted primarily of SEC filing fees, legal fees, transfer agent service fees and accounting and audit fees. During the nine months ended July 31, 2022 and 2021, professional fees were $463,625 and $206,132, respectively. The increase in professional fees of $257,493 was mainly due to recent corporate actions relating to the Company's acquisition of RKings, and the Company's NASDAQ uplisting application, which was approved effective on March 17, 2022, and other one-time corporate matters which were not represented in the prior period.

Research and development expense

During the nine months ended July 31, 2022 and 2021, research and development expense was $21,982 and $118,151, respectively. The research and development expense was incurred in connection with the building of the Company's Proprietary Peer to Peer gaming system and Seamless Aggregation Platform acquired on March 1, 2021, from Gamefish Global Pty Ltd. The Peer to Peer gaming system is due to be released in December 2022.





Interest expense


During the nine months ended July 31, 2022 and 2021, interest expense was $0 and $955, respectively. The interest expense during the nine months ended July 31, 2021 was mainly attributable to the settlement payable to Luxor, a Nevada limited liability corporation, which is wholly-owned by the Company's Chief Executive Officer and Chairman, Anthony Brian Goodman. The settlement payable was fully paid as of January 31, 2021; therefore, no interest was incurred during the nine months ended July 31, 2022.





Interest income


Interest income was attributable to the interest from the Company's bank savings. During the nine months ended July 31, 2022 and 2021, interest income was $1,776 and $127, respectively.





Foreign exchange gain


The foreign exchange gain was due to the fluctuation of the Euro, British Pound against the US dollar, and as a result of certain suppliers billing the Company in Euros, and settlement of other liabilities in currencies other than US dollars. During the nine months ended July 31, 2022 and 2021, foreign exchange gain was $227,324 and foreign exchange loss was $16,421, respectively. The increase of foreign exchange gain was due to the settlement of three million GBP consideration payable to acquire RKings and unrealized foreign exchange gain from the one million GBP contingent liability.






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Provision for income taxes


The provision for income taxes was $326,135 for the nine months ended July 31, 2022, compared to $0 for the nine months ended July 31, 2021. The increase was attributable to the tax expenses incurred in the B2C segment starting November 1, 2021, with our acquisition of 80% of RKings. There is no provision for income taxes in the B2B segment during the nine months ended July 31, 2022 and 2021 as a result of operating losses carried forward in the B2B segment.

Net income attributable to noncontrolling interest

For the nine months ended July 31, 2022, we recorded net income of $230,074 and for the nine months ended July 31, 2021, we recorded net income of $0, attributable to the noncontrolling interest. The net income attributable to noncontrolling interest was due to the acquisition of an 80% interest in RKingsCompetition Ltd, effective on November 1, 2021. These amounts represent the share of income that is not attributable to the Company.

Net income attributable to the Company

The Company had net income attributable to the Company of $1,564,695 and $664,757 for the nine months ended July 31, 2022 and 2021, respectively. The increase in net income attributable to the Company of $899,938 was primarily due to an increase in revenues from the B2C operations of $15,458,552 and from the B2B operations of $3,160,566 (of which $4,341,317 of the increase was attributable to revenues from third-party distributors, offset by a $1,180,751 decrease attributable to related party revenues, each as discussed above); which increase in revenues was offset by (i) an increase of cost of goods sold of $14,924,180 and (ii) an increase of operating expenses of $2,485,140, each as discussed in greater detail above.

LIQUIDITY AND CAPITAL RESOURCES





                                  As of            As of
                                 July 31,       October 31,
                                   2022             2021
Cash and cash equivalents      $ 15,869,660     $ 16,797,656
Working capital                  16,305,495       18,694,687
Shareholders' equity of GMGI     29,688,534       18,928,109



The Company had $15,869,660 of cash on hand at July 31, 2022 and total assets of $33,385,620 ($19,910,094 of which were current assets) and total working capital of $16,305,495 as of July 31, 2022. Included in total assets at July 31, 2022 was $10,718,824 of goodwill associated with the Company's 80% interest in RKingsCompetition Ltd. and $2,486,005 in intangible assets related to trademarks and non-compete agreements, which were not included in the prior period.

The Company had total liabilities of $3,697,086 (of which $3,604,599 were current liabilities) as of July 31, 2022, which mainly included $100,541 of accounts payable to related parties, $1,622,694 of accounts payable and accrued liabilities, $243,989 of accrued income tax liability related to RKings' operations, $1,218,027 of contingent liability related to the RKings acquisition (due if certain metrics relating to RKings' operations are met), a portion of which was satisfied in connection with the Settlement Agreement, discussed below, and $193,494 of operating lease liabilities related to the office lease. See "NOTE 1 - BASIS OF PRESENTATION AND ACCOUNTING POLICIES, Recent Issued Accounting Pronouncements" to the financial statements included herein. The decrease in cash of $927,996 between July 31, 2022 and October 31, 2021, was mainly due to $3,341,453 of cash consideration paid to acquire an 80% interest in RKingsCompetition Ltd in December 2021, offset by cash generated by operations.

We do not currently have any additional commitments or identified sources of additional capital from third parties or from our officers, directors or majority shareholders. Additional financing may not be available on favorable terms, if at all.






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In the future, we may be required to seek additional capital by selling additional debt or equity securities, or otherwise be required to bring cash flows in balance when we approach a condition of cash insufficiency. The sale of additional equity or debt securities, if accomplished, may result in dilution to our then shareholders. Financing may not be available in amounts or on terms acceptable to us, or at all. In the event we are unable to raise additional funding and/or obtain revenues sufficient to support our expenses, we may be forced to scale down our operations, which could cause our securities to decline in value.

See "NOTE 3 - ACCOUNTS RECEIVABLE - RELATED PARTY", for a description of related party accounts receivable; "NOTE 7 - INTANGIBLE ASSETS - SOFTWARE PLATFORM, WEBSITE DEVELOPMENT COSTS, TRADEMARKS AND NON-COMPETE AGREEMENTS", for a description of the Company's intangible assets; "NOTE 8 - ACCOUNTS PAYABLE - RELATED PARTIES", for a description of related party accounts payable; and "NOTE 11 - RELATED PARTY TRANSACTIONS", for a description of related party transactions, each included herein in the notes to the financial statements included under "Item 1. Financial Statements."





                                             Nine Months Ended
                                                  July 31,
                                            2022            2021

Cash provided by operating activities $ 2,660,332 $ 1,454,776 Cash used in investing activities (3,499,050 ) (231,122 ) Cash provided by financing activities 32,000 7,641,208

Cash flows from operating activities include net income adjusted for certain non-cash expenses, and changes in operating assets and liabilities. Non-cash expenses for the nine months ended July 31, 2022, include stock-based compensation, amortization expenses on intangible assets, and unrealized foreign exchange gain on contingent liability.

The Company generated cash from operating activities of $2,660,332 during the nine months ended July 31, 2022, due primarily to $1,794,769 of net income, non-cash expenses relating to stock-based compensation of $443,068 (including options issued for services of $437,068, and stock issued for services of $6,000), depreciation and amortization of $299,656, $647,381 of decrease in accounts receivable from related party, and $560,168 of increase in accounts payable and accrued liabilities, offset by $411,704 of increase in inventory, prize. Cash provided by operating activities was $1,454,776 for the nine months ended July 31, 2021, which was mainly due to $664,757 of net income, non-cash expenses relating to stock-based compensation of $1,421,128 (including options issued for services of $1,366,288 and stock issued for services of $54,840), and $1,333,681 of increase in accounts payable and accrued liabilities, offset by a $637,710 increase in accounts receivable and an $866,907 increase in accounts receivable - related party.

During the nine months ended July 31, 2022, cash used in investing activities was $3,499,050 which was primarily due to the cash consideration paid to acquire an 80% interest in RKingsCompetition Ltd of $3,341,453. During the nine months ended July 31, 2021, cash used in investing activities was $231,122, which was mainly due to the investment in GTG and purchase of an aggregation platform.

During the nine months ended July 31, 2022, cash provided by financing activities was $32,000, which was due to cash option exercises. During the nine months ended July 31, 2021, cash provided by financing activities was $7,641,208, which was due primarily to the sales of equity securities through private placements and warrant exercises.

The Company had a net decrease in cash of $927,996 for the nine months ended July 31, 2022, which is mostly attributable to the cash used in investing activities of $3,499,050, offset by the net cash provided by operating activities of $2,660,332, as discussed above.

Material Events and Uncertainties

Our operating results are difficult to forecast. Our prospects should be evaluated in light of the risks, expenses and difficulties commonly encountered by comparable development stage companies.






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There can be no assurance that we will successfully address such risks, expenses and difficulties.

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