During the Reporting Period, GMV of the Group is expected to be flat as compared with the corresponding period last year. Among which, GMV of online community + GOME APP is expected to grow by over 70% and daily GMV exceeded
Further enhances full-fledged retail business by grasping market trend
In the first half of 2020, leveraging the advanced local networking layout and the consumption upgrade of the "Stay Home Economy", the Group actively expanded its online community by centering on its physical stores and expanding to the surrounding 3-5 km communities. At the same time, GOME made good use of the comprehensive upgrade of "Store" channel on GOME APP to grow the sales conversion rate by more than 150% year on year. Additionally, the Group fully leveraged its resources and capabilities through the comprehensive operation on supply chain, online communities, logistics and services, creating a quality live streaming model with a feature of "authority + knowledge + scenario". As of now, the Group already hosted over 1,000 live streaming events with various themes and scale, reached over 100 million people. In four of the super live streaming events, the Group's sales revenue totalled
In the second half of this year, the Group and the authoritative media
In addition, the Company makes great efforts on C2M reverse customization and enhances the digital engagement of product selection, having created chart-topping items under different brands. In the first half of this year, the proportion of the customized and differentiated products increased from 37% to 45%. Together with the Company's advantage of integration solutions, package sales, solution-based products and services, it will enable the Company to maintain its gross profit margin at the high-end range of the industry.
Strategically synergizes with partners to enjoy mutual benefits through collaboration
The Group reached strategic cooperation agreements with JD.com and Pinduoduo.com respectively in the first half of the year and already entered into the in-depth cooperation phase. JD.com has provided non-home appliance products to the Group, expanding Gome's SKUs to comprehensive product mix. In the first half of the year, the sales revenue of the Group generated from JD.com, Pinduoduo.com and other e-commerce platforms is expected to grow more than 100 times year on year and the Group will strive to achieve
Completed infrastructure construction and entered into the new development stage
Since 2017, the Group adopted an unswerving strategy of developing into an Internet-based enterprise. Leveraging the convergence of online and offline channels, the Group built a comprehensive platform featuring retail, services and smart connection. The Group steadily become an integrated solution, service solution and supply chain provider under the "Home Living" strategy, meeting customers' diversified needs and their pursuit of a wonderful life in the new era. The Group has successfully completed its infrastructure construction, with the integration of online and offline operations and the optimization of the store network. In addition, the business model of "In-store", "In-home" and "In-online" has become increasingly mature. Starting from this year, the Group enters a remarkable development stage. GOME will seize the development trend of retail industry, redefining the home community by meeting households' various material and spirit requirements. Targeting on different age groups and stages of families, the Group will create multi-function living communities to meet their requirements of catering, shopping, culture, entertainment, social intercourse, family gathering and fitness, by forming a new online and offline integrated community services platform. GOME strives to become the leading digital local community retailer and persists on creating a quality and wonderful life for households in
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