OVERVIEW


The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our condensed consolidated
financial statements and the related notes and other financial information
included elsewhere in this Form 10-Q. In addition to historical financial
information, the following discussion and analysis contains forward-looking
statements that involve risks, uncertainties, and assumptions. Our actual
results and timing of selected events may differ materially from those
anticipated in these forward-looking statements as a result of many factors,
including those discussed under "Risk factors" and elsewhere in this report and
in the Annual Report on Form 10-K.
We are a rapidly growing personal lines independent insurance agency,
reinventing the traditional approach to distributing personal lines products and
services throughout the United States. We were founded with one vision in
mind-to provide consumers with superior insurance coverage at the best available
price and in a timely manner. By leveraging our differentiated business model
and innovative technology platform, we are able to deliver to consumers a
superior insurance experience. Our management team continues to own
approximately 48% of the company, representing our commitment to the long-term
success of the Company.
Financial Highlights for the Third Quarter of 2021:
•Total revenue increased 30% from the third quarter of 2020 to $41.7 million
•Core Revenue* increased by 41% from third quarter of 2020 to $37.2 million
•Total Written Premiums placed increased 44% from the prior-year period to $435
million
•Net income decreased by $1.4 million from the third quarter of 2020 to $5.4
million, or 13% of total revenues
•Adjusted EBITDA* decreased 29% from the third quarter of 2020 to $6.6 million,
or 16% of total revenues.
•Basic and diluted earnings per share were $0.21 and $0.19, respectively, and
Adjusted EPS*, a non-GAAP measure, was $0.26 for the three months ended
September 30, 2021
•Policies in Force increased 44% from September 30, 2020 to 948,000 at September
30, 2021
•Corporate sales headcount increased 35% from September 30, 2020 to 502 at
September 30, 2021
•As of September 30, 2021, 301 of these Corporate sales agents had less than one
year of tenure and 201 had greater than one year of tenure
•Total franchises increased 55% compared to the prior year period to 1,958;
total operating franchises increased 38% from September 30, 2020 to 1,139 at
September 30, 2021
•In Texas as of September 30, 2021, 56 operating Franchisees had less than one
year of tenure and 206 operating Franchisees had greater than one year of
tenure.
•Outside of Texas as of September 30, 2021, 335 operating Franchisees had less
than one year of tenure and 542 had greater than one year of tenure.
*Core Revenue, Adjusted EBITDA and Adjusted EPS are non-GAAP measures.
Reconciliation of Core Revenue to total revenue, Adjusted EBITDA to net income
and Adjusted EPS to EPS, the most directly comparable financial measures
presented in accordance with GAAP, are set forth under "Key performance
indicators".

Novel coronavirus ("COVID-19")
The extent to which the COVID-19 pandemic and the related economic impact may
affect our financial condition or results of operations is uncertain. The extent
of the impact on our operational and financial performance will depend on
various factors, including the availability, effectiveness and utilization of
vaccines for COVID-19 and its variant strains, the duration, severity and spread
of the outbreak, including as a result of new variants, and its impact on home
sales and consumer spending.
                                       29
--------------------------------------------------------------------------------

Given the uncertainty regarding the spread and severity of COVID-19 and the
adverse effects on the national and global economy, the related financial impact
on our business cannot be accurately predicted at this time. We will continue to
monitor the rapidly evolving situation and guidance from the authorities,
including federal, state and local public health officials and as a result may
take additional actions. While we intend to continue to execute on our strategic
plans and operational initiatives during the outbreak, in these circumstances,
there may be developments outside our control requiring us to adjust our
operating plan. See "Item 1A. Risk factors-Risks relating to our business-The
ongoing global outbreak of the COVID-19 has negatively impacted the global
economy in a significant manner and may continue to do so for an extended period
of time, and could also materially adversely affect our business and operating
results" in the Annual Report on Form 10-K for more information.
Certain income statement line items
Revenues
For the three months ended September 30, 2021, revenue increased by 30% to $41.7
million from $32.0 million for the three months ended September 30, 2020. For
the nine months ended September 30, 2021, revenue increased by 35% to $111.1
million from $82.4 million for the nine months ended September 30, 2020. Total
Written Premium growth, which is the best leading indicator of future revenue
growth, was 44% for the three months ended September 30, 2021. Total Written
Premium increased to $435 million for the three months ended September 30, 2021
from $301 million for the three months ended September 30, 2020 and grew 46% to
$1,153 million for the nine months ended September 30, 2021 from $789 million
for the nine months ended September 30, 2020. Total Written Premiums drive our
current and future Core Revenue and gives us potential opportunities to earn
Ancillary Revenue in the form of Contingent Commissions.
Our various revenue streams do not equally contribute to the long-term value of
Goosehead. For instance, Renewal Revenue and Renewal Royalty Fees are more
predictable and have higher margin profiles, thus are higher quality revenue
streams for the Company. Alternatively, Contingent Commissions, while high
margin, are unpredictable and dependent on insurance company underwriting and
forces of nature and thus are lower quality revenue for the Company. Our revenue
streams can be viewed in three distinct categories: Core Revenue, Cost Recovery
Revenue, and Ancillary Revenue, which are non-GAAP measures. A reconciliation of
Core Revenue, Cost Recovery Revenue, and Ancillary Revenue to total revenue, the
most directly comparable financial measures presented in accordance with GAAP,
are set forth under "Key performance indicators".
Core Revenue:
•Renewal Commissions - highly predictable, higher-margin revenue stream, which
is managed by our service team.
•Renewal Royalty Fees - highly predictable, higher-margin revenue stream, which
is managed by our service team. For policies in their first renewal term, we see
an increase in our share of royalties from 20% to 50% on the commission paid by
the Carriers.
•New Business Commissions - predictable based on agent headcount and consistent
ramp-up of agents, but lower margin than Renewal Commissions because of higher
commissions paid to agents and higher back-office costs associated with policies
in their first term. This revenue stream has predictably converted into
higher-margin Renewal Commissions historically, and we expect this to continue
moving forward.
•New Business Royalty Fees - predictable based on franchise count and consistent
ramp-up of franchises, but lower margin than Renewal Royalty Fees because the
Company only receives a royalty fee of 20% on the commissions paid by the
Carrier in the first term of every policy and higher back-office costs
associated with policies in their first term. This revenue stream has
predictably converted into higher-margin Renewal Royalty Fees historically, and
we expect this to continue moving forward.
•Agency Fees - although predictable based on agent count, Agency Fees do not
renew like New Business Commissions and Renewal Commissions.

Cost Recovery Revenue:
•Initial Franchise Fees - one-time Cost Recovery Revenue stream per franchise
unit that covers the Company's costs to recruit, train, onboard, and support the
franchise for the first year. These fees are fully earned and non-refundable
when a franchise attends our initial training.
•Interest Income - like Initial Franchise Fees, interest income is a Cost
Recovery Revenue stream that reimburses the Company for those franchises on a
payment plan.

                                       30
--------------------------------------------------------------------------------

Ancillary Revenue:
•Contingent Commissions - although high margin, Contingent Commissions are
unpredictable and susceptible to weather events and Carrier underwriting
results. Management does not rely on Contingent Commissions for operating cash
flow or budget planning.
•Other Income - book transfer fees, marketing investments from Carriers and
other items that are unpredictable and supplemental to other revenue streams.

We discuss below the breakdown of our revenue by stream:


                                                              Three Months Ended September 30,                                           Nine Months Ended September 30,
(in thousands)                                            2021                                 2020                                 2021                                  2020
Core Revenue:
Renewal Commissions(1)                              $10,969           26  %               $7,931           25  %               $29,036           26  %              $21,382           26  %
Renewal Royalty Fees(2)                              13,206           32  %                8,117           25  %                33,622           30  %               21,406           26  %
New Business Commissions(1)                           6,013           14  %                4,790           15  %                16,573           15  %               12,452           15  %
New Business Royalty Fees(2)                          4,003           10  %                3,090           10  %                10,840           10  %                7,737            9  %
Agency Fees(1)                                        3,050            7  %                2,491            8  %                 8,579            8  %                6,362            8  %
Total Core Revenue                                   37,241           89  %               26,419           83  %                98,650           89  %               69,339           84  %
Cost Recovery Revenue:
Initial Franchise Fees(2)                             1,680            4  %                1,152            4  %                 4,570            4  %                3,031            4  %
Interest Income                                         301            1  %                  212            1  %                   841            1  %                  573            1  %
Total Cost Recovery Revenue                           1,981            5  %                1,364            4  %                 5,411            5  %                3,604            4  %
Ancillary Revenue:
Contingent Commissions(1)                             2,388            6  %                4,173           13  %                 6,819            6  %                9,248           11  %
Other Income(2)                                          71            -  %                   59            -  %                   202            -  %                  173            -  %
Total Ancillary Revenue                               2,459            6  %                4,232           13  %                 7,021            6  %                9,421           11  %
Total Revenues                                      $41,681          100  %              $32,015          100  %              $111,082          100  %              $82,364          100  %



(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent
Commissions are included in "Commissions and agency fees" as shown on the
Consolidated statements of operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and
Other Income are included in "Franchise revenues" as shown on the Consolidated
statements of operations.


                                       31

--------------------------------------------------------------------------------

Consolidated results of operations
The following is a discussion of our consolidated results of operations for each
of the three and nine months ended September 30, 2021 and 2020. This information
is derived from our accompanying condensed consolidated financial statements
prepared in accordance with GAAP.
The following table summarizes our results of operations for the three and nine
months ended September 30, 2021 and 2020 (in thousands):
                                    Three Months Ended September 30,                           Nine Months Ended September 30,
                                   2021                          2020                         2021                          2020
Revenues:
Commissions and
agency fees               $  22,420         54  %       $ 19,385         61  %       $  61,007         55  %       $ 49,444         60  %
Franchise revenues           18,960         45  %         12,418         39  %          49,234         44  %         32,347         39  %
Interest income                 301          1  %            212          1  %             841          1  %            573          1  %
Total revenues               41,681        100  %         32,015        100  %         111,082        100  %         82,364        100  %
Operating Expenses:
Employee
compensation and
benefits                     26,078         68  %         17,901         71  %          69,862         67  %         47,308         70  %
General and
administrative
expenses                     10,141         27  %          5,872         23  %          29,549         28  %         17,108         26  %
Bad debts                       732          2  %            376          2  %           1,825          2  %          1,004          1  %
Depreciation and
amortization                  1,188          3  %            900          4  %           3,320          3  %          2,152          3  %
Total operating
expenses                     38,139        100  %         25,049        100  %         104,556        100  %         67,572        100  %
Income from
operations                    3,542                        6,966                         6,526                       14,792
Other Income
(Expense):
Other income                      7                           10                           146                           76
Interest expense               (756)                        (582)                       (1,903)                      (1,665)
Income before taxes           2,793                        6,394                         4,769                       13,203
Tax expense
(benefit)                    (2,575)                        (331)                       (2,646)                        (612)
Net Income                    5,368                        6,725                         7,415                       13,815
Less: net income
attributable to
non-controlling
interests                     1,332                        3,458                         2,288                        7,325
Net income
attributable to
Goosehead Insurance
Inc.                      $   4,036                     $  3,267                     $   5,127                     $  6,490



Revenues
For the three months ended September 30, 2021, revenue increased by 30% to $41.7
million from $32.0 million for the three months ended September 30, 2020. For
the nine months ended September 30, 2021 revenue increased 35% to $111.1 million
from $82.4 million for the nine months ended September 30, 2020.
                                       32
--------------------------------------------------------------------------------

Commissions and agency fees
Commissions and agency fees consist of new business commissions, renewal
commissions, agency fees, and contingent commissions.
The following table sets forth our commissions and agency fees by amount and as
a percentage of our revenues for the periods indicated (in thousands):
                                                    Three Months Ended September 30,                                     Nine Months Ended September 30,
                                                 2021                              2020                               2021                              2020
Core Revenue:
Renewal Commissions                     10,969              48  %          7,931              41  %          29,036              48  %         21,382              43  %
New Business Commissions                 6,013              27  %          4,790              25  %          16,573              27  %         12,452              25  %
Agency Fees                              3,050              14  %          2,491              13  %           8,579              14  %          6,362              13  %
Total Core Revenue:                     20,032              89  %         15,212              78  %          54,188              89  %         40,196              81  %
Ancillary Revenue:
Contingent Commissions                   2,388              11  %          4,173              22  %           6,819              11  %          9,248              19  %
Commissions and agency fees          $  22,420             100  %       $ 19,385             100  %       $  61,007             100  %       $ 49,444             100  %



Renewal Commissions increased by $3.0 million or 38%, to $11.0 million for the
three months ended September 30, 2021 from $7.9 million for the three months
ended September 30, 2020. Renewal Commissions increased by $7.7 million or 36%,
to $29.0 million for the nine months ended September 30, 2021 from $21.4 million
for the nine months ended September 30, 2020. These increases were primarily
attributable to an increase in the number of policies in the renewal term from
September 30, 2020 to September 30, 2021 plus an increase in client retention to
89% as of September 30, 2021 from 88% as of September 30, 2020.
New Business Commissions increased by $1.2 million, or 26%, to $6.0 million for
the three months ended September 30, 2021 from $4.8 million for the three months
ended September 30, 2020. Revenue from Agency Fees increased by $559 thousand,
or 22%, to $3.1 million for the three months ended September 30, 2021 from $2.5
million for the three months ended September 30, 2020. New Business Commission
increased by $4.1 million or 33%, to $16.6 million for the nine months ended
September 30, 2021 from $12.5 million for the nine months ended September 30,
2020. Revenue from Agency Fees increased by $2.2 million or 35%, to $8.6 million
for the nine months ended September 30, 2021 from $6.4 million for the nine
months ended September 30, 2020. These increases were primarily attributable to
a 35% increase in total sales agent head count to 502 at September 30, 2021,
from 371 at September 30, 2020.
Revenue from Contingent Commissions decreased by $1.8 million, to $2.4 million
for the three months ended September 30, 2021 from $4.2 million for the three
months ended September 30, 2020. Revenue from Contingent Commissions decreased
by $2.4 million, to $6.8 million for the nine months ended September 30, 2021
from $9.2 million for the nine months ended September 30, 2020. This change in
Revenue from Contingent Commissions was primarily attributable to increases in
loss ratio related to specific contingent commission programs coming off a
historically low loss ratio year in 2020.
Franchise revenues
Franchise Revenues consist of Royalty Fees, Initial Franchise Fees, and Other
Franchise Revenues.
                                       33
--------------------------------------------------------------------------------

The following table sets forth our franchise revenues by amount and as a percentage of our revenues for the periods indicated (in thousands):


                                                  Three Months Ended September 30,                                      Nine Months Ended September 30,
                                               2021                              2020                               2021                               2020
Core Revenues:
Renewal Royalty Fees                  13,206              70  %          8,117              65  %          33,622              68  %         21,406               66  %
New Business Royalty Fees              4,003              21  %          3,090              25  %          10,840              22  %          7,737               24  %
Total Core Revenues:                  17,209              91  %         11,207              90  %          44,462              90  %         29,143               90  %
Cost Recovery Revenues:
Initial Franchise Fees                 1,680               9  %          1,152               9  %           4,570               9  %          3,031                9  %
Ancillary Revenues:
Other Franchise Revenues                  71               -  %             59               -  %             202               1  %            173                1  %
Franchise revenues                 $  18,960             100  %       $ 12,418             100  %       $  49,234             100  %       $ 32,347              100  %



Revenue from Renewal Royalty Fees increased by $5.1 million, or 63%, to $13.2
million, for the three months ended September 30, 2021 from $8.1 million for the
three months ended September 30, 2020. Revenue from Renewal Royalty Fees
increased by $12.2 million, or 57%, to $33.6 million for the nine months ended
September 30, 2021 from $21.4 million for the nine months ended September 30,
2020. The increase in revenue from Renewal Royalty Fees was primarily
attributable to an increase in the number of policies in the renewal term and an
increase in client retention to 89% as of September 30, 2021 from 88% as of
September 30, 2020.
Revenue from New Business Royalty Fees increased by $0.9 million, or 30%, to
$4.0 million for the three months ended September 30, 2021 from $3.1 million for
the three months ended September 30, 2020. Revenue from New Business Royalty
Fees increased by $3.1 million, or 40%, to $10.8 million for the nine months
ended September 30, 2021 from $7.7 million for the nine months ended September
30, 2020. The increase in revenue from New Business Royalty Fees was primarily
attributable to a 38% increase in the total number of operating franchises to
1,139 at September 30, 2021, from 823 at September 30, 2020.
Revenues from Initial Franchise Fees increased by $0.5 million or 46% to $1.7
million for the three months ended September 30, 2021 from $1.2 million during
the three months ended September 30, 2020. Revenue from Initial Franchise Fees
increased by $1.5 million, or 51%, to $4.6 million for the nine months ended
September 30, 2021 from $3.0 million for the nine months ended September 30,
2020. The primary reason for this increase is an increase of 55% in total
franchises to 1,958 at September 30, 2021, from 1,261 at September 30, 2020.
Interest income
Interest income increased by $89 thousand, or 42%, to $301 thousand for the
three months ended September 30, 2021 from $212 thousand for the three months
ended September 30, 2020. Interest income increased by $268 thousand, or 47%, to
$841 thousand for the nine months ended September 30, 2021 from $573 thousand
for the nine months ended September 30, 2020. This increase was primarily
attributable to additional Franchise Agreements signed under the payment plan
option.
Expenses
Employee compensation and benefits
Employee compensation and benefits expenses increased by $8.2 million, or 46%,
to $26.1 million for the three months ended September 30, 2021 from $17.9
million for the three months ended September 30, 2020. Employee compensation and
benefits expenses increased by $22.6 million, or 48%, to $69.9 million for the
nine months ended September 30, 2021 from $47.3 million for the nine months
ended September 30, 2020. The increase is caused by a 41% increase in total
headcount from 2020 to 2021.
General and administrative expenses
General and administrative expenses increased by $4.3 million, or 73%, to $10.1
million for the three months ended September 30, 2021 from $5.9 million for the
three months ended September 30, 2020. General and administrative expenses
increased by $12.4 million, or 73%, to $29.5 million for the nine months ended
September 30, 2021 from
                                       34
--------------------------------------------------------------------------------

$17.1 million for the nine months ended September 30, 2020. This increase was
primarily attributable to higher costs associated with an increase in operating
franchises, total employees, opening of three new corporate office locations,
and investments made in technology. Additionally, during 2020, general and
administrative expenses were significantly lower than what we had expended
historically or expect to expend in the future due to COVID-related limitations
on travel, meals, entertainment, and other related expenses.
Bad debts
Bad debts increased by $356 thousand for the three months ended September 30,
2021 to $732 thousand from $376 thousand for the three months ended September
30, 2020. Bad debts increased by $821 thousand, or 82%, to $1.8 million for the
nine months ended September 30, 2021 from $1.0 million for the nine months ended
September 30, 2020. The increase in bad debts is attributable to an increase in
total franchises and an increase in revenue from Agency fees during the three
and nine months ended September 30, 2021 from the three and nine months ended
September 30, 2020.
Depreciation and amortization
Depreciation and amortization increased by $0.3 million, or 32%, to $1.2 million
for the three months ended September 30, 2021 from $0.9 million for the three
months ended September 30, 2020. Depreciation and amortization increased by $1.2
million, or 54%, to $3.3 million for the nine months ended September 30, 2021
from $2.2 million for the nine months ended September 30, 2020. This increase
was primarily attributable to the increase in fixed assets since September 30,
2020, including the opening of three additional corporate sales offices,
expansion of existing corporate offices and hardware for additional employees
hired.
Interest expense
Interest expenses increased by $0.2 million for the three months ended September
30, 2021, to $0.8 million from $0.6 million for the three months ended September
30, 2020. Interest expenses increased by $0.2 million for the nine months ended
September 30, 2021, to $1.9 million from $1.7 million for the nine months ended
September 30, 2020. The primary driver of the increase in interest expense is
the increase in total borrowing outstanding.

Key performance indicators
Our key operating metrics are discussed below:
Total Written Premium
Total Written Premium represents for any reported period, the total amount of
current (non-cancelled) gross premium that is placed with Goosehead's portfolio
of Carriers. Total Written Premium placed is an appropriate measure of operating
performance because it reflects growth of our business relative to other
insurance agencies.
The following tables show Total Written Premium placed by channel for the three
and nine months ended and 2021 and 2020 (in thousands).
                                                         Three Months Ended September 30,                  % Change
                                                            2021            

2020


Corporate Channel Total Written Premium             $         116,605          $      88,517                        32  %
Franchise Channel Total Written Premium                       318,147                212,520                        50  %
Total Written Premium                               $         434,752          $     301,037                        44  %


                                                          Nine Months Ended September 30,                   % Change
                                                            2021                      2020
Corporate Channel Total Written Premium             $          318,008          $     237,317                        34  %
Franchise Channel Total Written Premium                        834,559                551,550                        51  %
Total Written Premium                               $        1,152,567          $     788,867                        46  %



Policies in Force
                                       35

--------------------------------------------------------------------------------

Policies in Force means as of any reported date, the total count of current
(non-cancelled) policies placed with Goosehead's portfolio of Carriers. We
believe that Policies in Force is an appropriate measure of operating
performance because it reflects growth of our business relative to other
insurance agencies.
As of September 30, 2021, we had 948,000 in Policies in Force compared to
713,000 as of December 31, 2020 and 657,000 as of September 30, 2020,
representing a 33% and 44% increase, respectively.
NPS
Net Promoter Score (NPS) is calculated based on a single question: "How likely
are you to refer Goosehead Insurance to a friend, family member or colleague?"
Clients that respond with a 6 or below are Detractors, a
score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. NPS is
calculated by subtracting the percentage of Detractors from the percentage of
Promoters. For example, if 50% of respondents were Promoters and 10% were
Detractors, NPS is a 40. NPS is a useful gauge of the loyalty of client
relationships and can be compared across companies and industries.
NPS has remained steady at 92 as of September 30, 2021 due to the service team's
continued focus on delivering highly differentiated service levels.
Client retention
Client Retention is calculated by comparing the number of all clients that had
at least one policy in force twelve months prior to the date of measurement and
still have at least one policy in force at the date of measurement. We believe
Client Retention is useful as a measure of how well Goosehead retains clients
year-over-year and minimizes defections.
Client Retention has increased to 89% at September 30, 2021 from 88% as of
December 31, 2020, again driven by the service team's continued focus on
delivering highly differentiated service levels. For the trailing twelve months
ended September 30, 2021, we retained 92% of the premiums we distributed in the
trailing twelve months ended September 30, 2020, which increased modestly from
the 89% premium retention at December 31, 2020. Our premium retention rate is
higher than our Client Retention rate as a result of both premiums increasing
year over year and additional coverages sold by our sales and service teams.
New Business Revenue
New Business Revenue is commissions received from the Carrier, Agency Fees
received from clients, and New Business Royalty Fees relating to policies in
their first term.
For the three months ended September 30, 2021, New Business Revenue grew 26% to
$13.1 million, from $10.4 million for the three months ended September 30, 2020.
For the nine months ended September 30, 2021, New Business Revenue grew 36% to
$36.0 million, from $26.6 million for the nine months ended September 30, 2020.
Growth in New Business Revenue is driven by an increase in Corporate Channel
sales agent headcount of 35% and growth in operating franchises in the Franchise
Channel of 38%.
Renewal Revenue
Renewal Revenue is commissions received from the Carrier and Renewal Royalty
Fees received after the first term of a policy.
For the three months ended September 30, 2021, Renewal Revenue grew 51% to $24.2
million, from $16.0 million for the three months ended September 30, 2020. For
the nine months ended September 30, 2021, Renewal Revenue grew 46% to $62.7
million, from $42.8 million for the nine months ended September 30, 2020. Growth
in Renewal Revenue was driven by Client Retention of 89% at September 30, 2021.
As our agent force matures on both the Corporate Channel and the Franchise
Channel, the policies they wrote in prior years begins to convert from New
Business Revenue to more profitable Renewal Revenue.
Non-GAAP Measures
Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA,
Adjusted EBITDA Margin, and Adjusted EPS are not measures of financial
performance under GAAP and should not be considered substitutes for total
revenue (with respect to Core Revenue, Cost Recovery Revenue and Ancillary
Revenue), net income (with respect to Adjusted EBITDA and Adjusted EBITDA
Margin) or earnings per share (with respect to Adjusted EPS), which we consider
to be the most directly comparable GAAP measures. We refer to these measures as
"non-GAAP financial measures." We consider these non-GAAP financial measures to
be useful metrics for management and
                                       36
--------------------------------------------------------------------------------

investors to facilitate operating performance comparisons from period to period
by excluding potential differences caused by variations in capital structures,
tax position, depreciation, amortization and certain other items that we believe
are not representative of our core business. Core Revenue, Cost Recovery
Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and
Adjusted EPS have limitations as analytical tools, and when assessing our
operating performance, you should not consider Core Revenue, Cost Recovery
Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, or Adjusted
EPS in isolation or as substitutes for total revenue, net income, earnings per
share, as applicable, or other consolidated income statement data prepared in
accordance with GAAP. Other companies may calculate Core Revenue, Cost Recovery
Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and
Adjusted EPS differently than we do, limiting their usefulness as comparative
measures.
Core Revenue
Core Revenue is a supplemental measure of our performance and includes Renewal
Commissions, Renewal Royalty Fees, New Business Commissions, New Business
Royalty Fees, and Agency Fees. We believe that Core Revenue is an appropriate
measure of operating performance because it summarizes all of our revenues from
sales of individual insurance policies.
Core Revenue increased by $10.8 million, or 41%, to $37.2 million for the three
months ended September 30, 2021 from $26.4 million for the three months ended
September 30, 2020. Core Revenue increased by $29.3 million, or 42%, to $98.7
million for the nine months ended September 30, 2021 from $69.3 million for the
nine months ended September 30, 2020. The primary drivers of the increase are
increases in operating franchises, corporate agent sales headcount, the number
of policies in the renewal term from September 30, 2020 to September 30, 2021,
plus an increase in client retention to 89% as of September 30, 2021 from 88% as
of September 30, 2020.
Cost Recovery Revenue
Cost Recovery Revenue is a supplemental measure of our performance and includes
Initial Franchise Fees and Interest Income. We believe that Cost Recovery
Revenue is an appropriate measure of operating performance because it summarizes
revenues that are viewed by management as cost recovery mechanisms.
Cost Recovery Revenue increased by $0.6 million, or 45%, to $2.0 million for the
three months ended September 30, 2021 from $1.4 million for the three months
ended September 30, 2020. Cost Recovery Revenue increased by $1.8 million, or
50%, to $5.4 million for the nine months ended September 30, 2021 from $3.6
million for the nine months ended September 30, 2020. The primary driver of the
increase is an increase in total franchises from September 30, 2020 to September
30, 2021.
Ancillary Revenue
Ancillary Revenue is a supplemental measure of our performance and includes
Contingent Commissions and Other Income. We believe that Ancillary Revenue is an
appropriate measure of operating performance because it summarizes revenues that
are ancillary to our core business.
Ancillary Revenue decreased by $1.8 million to $2.5 million for the three months
ended September 30, 2021 from $4.2 million for the three months ended September
30, 2020. Ancillary Revenue decreased by $2.4 million to $7.0 million for the
nine months ended September 30, 2021 from $9.4 million for the nine months ended
September 30, 2020. The decrease in Ancillary Revenue is primarily due to
increases in loss ratio related to specific contingent commission programs
coming off historically low loss ratios in 2020.
Adjusted EBITDA
Adjusted EBITDA is a supplemental measure of our performance. We believe that
Adjusted EBITDA is an appropriate measure of operating performance because it
eliminates the impact of items that do not relate to business performance.
Adjusted EBITDA is defined as net income (the most directly comparable GAAP
measure) before interest, income taxes, depreciation and amortization, adjusted
to exclude equity-based compensation and other non-operating items, including,
among other things, certain non-cash charges and certain non-recurring or
non-operating gains or losses.

Adjusted EBITDA decreased by $2.7 million, or 29%, to $6.6 million for the three
months ended September 30, 2021 from $9.3 million for the three months ended
September 30, 2020. Adjusted EBITDA decreased by $4.8 million, or 24%, to $15.5
million for the nine months ended September 30, 2021 from $20.3 million for the
nine months ended September 30, 2020. The primary drivers of the decreases in
Adjusted EBITDA are decreases in
                                       37
--------------------------------------------------------------------------------

revenue from Contingent Commissions and increases in General and Administrative
expenses driven by increases in corporate agent headcount, operating franchises,
and investments in technology.
Adjusted EBITDA Margin
Adjusted EBITDA Margin is Adjusted EBITDA as defined above, divided by total
revenue excluding other non-operating items. Adjusted EBITDA Margin is helpful
in measuring profitability of operations on a consolidated level.
For the three months ended September 30, 2021, Adjusted EBITDA Margin was 16%
compared to 29% for the three months ended September 30, 2020. For the nine
months ended September 30, 2021, Adjusted EBITDA Margin was 14% compared to 25%
for the nine months ended September 30, 2020. The primary drivers of the
decreases in Adjusted EBITDA Margin are decreases in revenue from Contingent
Commissions and increases in General and Administrative expenses driven by
increases in corporate agent headcount, operating franchises, and investments in
technology.
Adjusted EPS
Adjusted EPS is a supplemental measure of our performance, defined as earnings
per share (the most directly comparable GAAP measure) before non-recurring or
non-operating income and expenses. Adjusted EPS is a useful measure to
management because it eliminates the impact of items that do not relate to
business performance.
GAAP to Non-GAAP Reconciliations
                                                Three Months Ended September 30,               Nine Months Ended September 30,
                                                    2021                   2020                    2021                   2020
Total Revenues                               $         41,681          $   32,015          $         111,082          $   82,364

Core Revenue:
Renewal Commissions(1)                       $         10,969          $    7,931          $          29,036          $   21,382
Renewal Royalty Fees(2)                                13,206               8,117                     33,622              21,406
New Business Commissions(1)                             6,013               4,790                     16,573              12,452
New Business Royalty Fees(2)                            4,003               3,090                     10,840               7,737
Agency Fees(1)                                          3,050               2,491                      8,579               6,362
Total Core Revenue                                     37,241              26,419                     98,650              69,339
Cost Recovery Revenue:
Initial Franchise Fees(2)                               1,680               1,152                      4,570               3,031
Interest Income                                           301                 212                        841                 573
Total Cost Recovery Revenue                             1,981               1,364                      5,411               3,604
Ancillary Revenue:
Contingent Commissions(1)                               2,388               4,173                      6,819               9,248
Other Income(2)                                            71                  59                        202                 173
Total Ancillary Revenue                                 2,459               4,232                      7,021               9,421
Total Revenues                               $         41,681          $   32,015          $         111,082          $   82,364


(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent
Commissions are included in "Commissions and agency fees" as shown on the
Consolidated statements of operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and
Other Income are included in "Franchise revenues" as shown on the Consolidated
statements of operations.

The following tables show a reconciliation from net income to Adjusted EBITDA
and Adjusted EBITDA margin for the three and nine months ended September 30,
2021 and 2020 (in thousands):
                                       38
--------------------------------------------------------------------------------


                                            Three Months Ended September 30,              Nine Months Ended September 30,
                                                2021                  2020                   2021                   2020
Net Income                               $        5,368           $    6,725          $         7,415           $   13,815
Interest expense                                    756                  582                    1,903                1,665
Depreciation and amortization                     1,188                  900                    3,320                2,152
Tax (benefit) expense                            (2,575)                (331)                  (2,646)                (612)
Equity-based compensation                         1,851                1,416                    5,644                3,330
Other (income) expense                               (7)                 (10)                    (146)                 (76)
Adjusted EBITDA                          $        6,581           $    9,282          $        15,490           $   20,274
Adjusted EBITDA Margin(1)                            16   %               29  %                    14   %               25  %


(1) Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total
Revenue ($6,581/$41,681), and ($9,282/$32,015) for the three months ended
September 30, 2021 and 2020, respectively. Adjusted EBITDA Margin is calculated
as Adjusted EBITDA divided by Total Revenue ($15,490/$111,082), and
($20,274/$82,364) for the nine months ended September 30, 2021 and 2020,
respectively.

The following tables show a reconciliation from basic earnings per share to
Adjusted EPS (non-GAAP basis) for the three and nine months ended September 30,
2021 (in thousands, except per share amounts). Note that totals may not sum due
to rounding:
                                               Three Months Ended September 30,               Nine Months Ended September 30,
                                                   2021                   2020                   2021                   2020
Earnings per share - basic (GAAP)          $            0.21          $     0.19          $           0.27          $     0.39
Add: equity-based compensation(1)                       0.05                0.04                      0.15                0.09
Adjusted EPS (non-GAAP)                    $            0.26          $     0.23          $           0.42          $     0.48


(1) Calculated as equity-based compensation divided by sum of weighted average
Class A and Class B shares [ $1.9 million / ( 19.6 million + 17.3 million )] and
[$5.6 million/($18.9 million + $17.9 million)] for the three and nine months
ended September 30, 2021 and [ $1.4 million / ( 16.5 million + 20.0 million )]
and [$3.3 million/ ($16.0 million + $20.4 million)] for the three and nine
months ended September 30, 2020.

Liquidity and capital resources
Liquidity and capital resources
We have managed our historical liquidity and capital requirements primarily
through the receipt of revenues from our Corporate Channel and our Franchise
Channel. Our primary cash flow activities involve: (1) generating cash flow from
Corporate Channel operations, which largely includes New Business Revenue
(Corporate) and Renewal Revenue (Corporate); (2) generating cash flow from
Franchise Channel operations, which largely includes Initial Franchise Fees and
Royalty Fees; (3) borrowings, interest payments and repayments under our credit
agreement; and (4) issuing shares of Class A common stock. As of September 30,
2021, our cash and cash equivalents balance was $25.5 million. We have used cash
flow from operations primarily to pay compensation and related expenses,
general, administrative and other expenses, debt service, special dividends and
distributions to our owners.
Credit agreement
See "Note 7. Debt" in the condensed consolidated financial statements included
herein for a discussion of the Company's credit facilities.

                                       39
--------------------------------------------------------------------------------

Comparative cash flows The following table summarizes our cash flows from operating, investing and financing activities for the periods indicated (in thousands):


                                                            Nine Months 

Ended September 30,


                                                                2021                2020             Change
Net cash provided by operating activities                   $   26,803          $  15,041          $ 11,762
Net cash used for investing activities                         (10,146)            (5,057)           (5,089)
Net cash used for financing activities                         (16,202)            (3,909)          (12,293)
Net increase in cash and cash equivalents                          455              6,075            (5,620)
Cash and cash equivalents, and restricted cash,
beginning of period                                             26,236             15,260            10,976
Cash and cash equivalents, and restricted cash, end
of period                                                   $   26,691          $  21,335          $  5,356


Operating activities
Net cash provided by operating activities was $26.8 million for the nine months
ended September 30, 2021 as compared to net cash provided by operating
activities of $15.0 million for the nine months ended September 30, 2020. This
increase in net cash provided by operating activities was attributable to a
decrease in commissions and agency fees receivables of $14.7 million as a result
of the receipts of contingent commissions during the period, offset by an
increase if $2.8 million in receivables from franchisees.
Investing activities
Net cash used for investing activities was $10.1 million for the nine months
ended September 30, 2021, compared to net cash used in investing activities of
$5.1 million for the nine months ended September 30, 2020. This increase was
driven by continued expansion of corporate offices to support increased hiring.
Financing activities
Net cash used for financing activities was $16.2 million for the nine months
ended September 30, 2021 as compared to net cash used for financing activities
of $3.9 million for the nine months ended September 30, 2020. This increase in
net cash used for financing activities was attributable to the Company's 2021
extraordinary dividend payment.
Future sources and uses of liquidity
Our sources of liquidity are (1) cash on hand, (2) net working capital, (3) cash
flows from operations and (4) our revolving credit facility. Based on our
current expectations, we believe that these sources of liquidity will be
sufficient to fund our working capital requirements and to meet our commitments
in the foreseeable future.
We expect that our primary liquidity needs will comprise cash to (1) provide
capital to facilitate the organic growth of our business, (2) pay operating
expenses, including cash compensation to our employees, (3) make payments under
the tax receivable agreement, (4) pay interest and principal due on borrowings
under our Credit Agreement (5) pay income taxes, and (6) when deemed advisable
by our board of directors, pay dividends.
Dividend policy
There have been no material changes to our dividend policy as described in the
Annual Report on Form 10-K.
Tax receivable agreement
We entered into a tax receivable agreement with the Pre-IPO LLC Members on May
1, 2018 that provides for the payment by us to the Pre-IPO LLC Members of 85% of
the amount of cash savings, if any, in U.S. federal, state and local income tax
or franchise tax that we actually realize as a result of (i) any increase in tax
basis in Goosehead Insurance, Inc.'s assets and (ii) tax benefits related to
imputed interest deemed arising as a result of payments made under the tax
receivable agreement. See "Item 13. Certain relationships and related
transactions, and director independence" of the Annual Report on Form 10-K.
Holders of Goosehead Financial, LLC Units (other than Goosehead Insurance, Inc.)
may, subject to certain conditions and transfer restrictions described above,
redeem or exchange their LLC Units for shares of Class A
                                       40
--------------------------------------------------------------------------------

common stock of Goosehead Insurance, Inc. on a one-for-one basis. Goosehead
Financial, LLC intends to make an election under Section 754 of the Internal
Revenue Code of 1986, as amended, and the regulations thereunder (the "Code")
effective for each taxable year in which a redemption or exchange of LLC Units
for shares of Class A common stock occurs, which is expected to result in
increases to the tax basis of the assets of Goosehead Financial, LLC at the time
of a redemption or exchange of LLC Units. The redemptions or exchanges are
expected to result in increases in the tax basis of the tangible and intangible
assets of Goosehead Financial, LLC. These increases in tax basis may reduce the
amount of tax that Goosehead Insurance, Inc. would otherwise be required to pay
in the future. We have entered into a tax receivable agreement with the Pre-IPO
LLC Members that provides for the payment by us to the Pre-IPO LLC Members of
85% of the amount of cash savings, if any, in U.S. federal, state and local
income tax or franchise tax that we actually realize as a result of (i) any
increase in tax basis in Goosehead Insurance, Inc.'s assets resulting from (a)
the purchase of LLC Units from any of the Pre-IPO LLC Members using the net
proceeds from any future offering, (b) redemptions or exchanges by the Pre-IPO
LLC Members of LLC Units for shares of our Class A common stock or (c) payments
under the tax receivable agreement and (ii) tax benefits related to imputed
interest deemed arising as a result of payments made under the tax receivable
agreement. This payment obligation is an obligation of Goosehead Insurance, Inc.
and not of Goosehead Financial, LLC. For purposes of the tax receivable
agreement, the cash tax savings in income tax will be computed by comparing the
actual income tax liability of Goosehead Insurance, Inc. (calculated with
certain assumptions) to the amount of such taxes that Goosehead Insurance, Inc.
would have been required to pay had there been no increase to the tax basis of
the assets of Goosehead Financial, LLC as a result of the redemptions or
exchanges and had Goosehead Insurance, Inc. not entered into the tax receivable
agreement. Estimating the amount of payments that may be made under the tax
receivable agreement is by its nature imprecise, insofar as the calculation of
amounts payable depends on a variety of factors. While the actual increase in
tax basis, as well as the amount and timing of any payments under the tax
receivable agreement, will vary depending upon a number of factors, including
the timing of redemptions or exchanges, the price of shares of our Class A
common stock at the time of the redemption or exchange, the extent to which such
redemptions or exchanges are taxable and the amount and timing of our income.
See "Item 13. Certain relationships and related transactions, and director
independence" of the Annual Report on Form 10-K. We anticipate that we will
account for the effects of these increases in tax basis and associated payments
under the tax receivable agreement arising from future redemptions or exchanges
as follows:
•we will record an increase in deferred tax assets for the estimated income tax
effects of the increases in tax basis based on enacted federal and state tax
rates at the date of the redemption or exchange;
•to the extent we estimate that we will not realize the full benefit represented
by the deferred tax asset, based on an analysis that will consider, among other
things, our expectation of future earnings, we will reduce the deferred tax
asset with a valuation allowance; and
•we will record 85% of the estimated realizable tax benefit (which is the
recorded deferred tax asset less any recorded valuation allowance) as an
increase to the liability due under the tax receivable agreement and the
remaining 15% of the estimated realizable tax benefit as an increase to
additional paid-in capital.
All of the effects of changes in any of our estimates after the date of the
redemption or exchange will be included in net income. Similarly, the effect of
subsequent changes in the enacted tax rates will be included in net income.

Contractual obligations, commitments and contingencies The following table represents our contractual obligations as of September 30, 2021, aggregated by type (in thousands).

© Edgar Online, source Glimpses