Grayscale provides opportunities for investors to gain exposure to digital currencies through its family of investment products that offer investors exposure to the digital currency asset class without the challenges of buying, storing, or safekeeping cryptocurrency directly.
The brand campaign features a new television commercial that depicts the history of money. Stills and video clips illustrate how money has evolved over thousands of years, taking a variety of forms including shells and metals. The voiceover reminds viewers that today, as we put value in fiat, government-issued currency, we’ve “proceeded to wave goodbye to value, printing unlimited amounts of money.” The spot begs the question: in today’s digital world, why isn’t currency digital as well? And Grayscale is the way to access the future of money.
The company licensed the Ramones’ number one hit, Blitzkrieg Bop, for the advertisement to further bolster the anthemic narrative.
The campaign is also supported by digital elements that highlight Grayscale’s brand proposition, as a trusted partner for investing in digital currencies and the asset manager behind the world's largest Bitcoin (Grayscale®
The new commercial will run on linear TV as well as digital and social platforms. The additional creative will run on digital and social channels. Grayscale collaborated with commercial director
To learn more and view the new video spot, please visit grayscale.co/#watch and follow @Grayscale.
This press release is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.
About Grayscale Investments®
Grayscale Investments is the world’s largest digital currency asset manager, with more than
Marissa Arnold press@grayscale.co
Source: Grayscale Investments
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