As the first step in its commitment to replace plastic wrap on all can multipacks in its European Union markets, Coca-Cola Hellenic Bottling Company has successfully begun implementing Graphic Packaging International's KeelClip(TM) technology in The Republic of Ireland, Northern Ireland and Austria. The initiative will save more than 3,000 metric tonnes of CO2 and 2,000 metric tonnes of plastic each year.
Steve Gould, new product development and marketing director of the beverage division at Graphic Packaging, said: "We are committed to work with Coca-Cola HBC to deliver this exciting innovation. We will continue to support the ongoing roll out and commercialization across Coca-Cola HBC's EU markets and are delighted to be partners in this endeavor."
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