Greater Than announced the availability of the cloud-based loyalty program Enerfy Loyalty in the Microsoft Azure Marketplace, online store providing applications and services for use on Azure. With Enerfy Loyalty, insurance companies and fleets can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Enerfy Loyalty is an easy to implement service to reward and retain customers who drive safely. The program needs no IT integration to be applied to an existing customer base and the onboarding of new members takes place entirely through an SMS and app2car solution. By downloading the app, the end-user gets started after just one click, and can immediately begin to drive safer and reduce CO2 emissions to collect points. The simplified onboarding makes Enerfy Loyalty a perfect CRM tool to attract new customers and to gain instant risk analysis for each connected user. Enerfy Loyalty is part of Greater Than's cloud-based platform Enerfy; an Artificial Intelligence (AI) technology that evaluates driving patterns in real-time. The offering is available worldwide for all types of cars to join. The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.