Greater Than announced that Toyota Motor Vietnam (TMV) and MSIG Insurance (Vietnam) Company Limited (MSIG Vietnam) debut innovative AI-based loyalty program based on the technology from Greater Than - to launching highly interactive, real-time reward system with driving diagnostics and comprehensive risk insights to help Lexus customers drive better and encourage safer driving behaviors. TMV and MSIG Vietnam have unveiled the implementation of Greater Than's AI-based driving analytics technology and app-based loyalty service. The customer-centric offering will be launched for Lexus customers of TMV in the fall of 2020. On the base of Greater Than's innovated technology and platform, TMV and MSIG Vietnam strive to create an amazing experience for Lexus insurance holders, and simultaneously promote safe driving behavior. The AI-based loyalty program named LEXUS Safe Drive will come as a consumer app with an app-2-car connection to seamlessly connecting the insurance holder to start with driving diagnostics, which can help to provide real-time assessment of driving behavior. Through the app, the car user gets gamified information about his driver's driving in real-time and can directly earn points by driving more safely. The higher the score, the greater the reward. The application can help to let the user know how safe user is in car. Drivers driving at a higher risk are encouraged to adjust their behavior. Leveraging TMV's commitment of continuously bringing incompatible concepts into harmonious existence, and MSIG's 100 years of history around the world with high focus on unceasing enhancement of customer experience, with this customer-focused loyalty program, TMV and MSIG Vietnam are well on their way to build up amazing experience for Vietnamese Lexus customers.