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    GRPN   US3994732069

GROUPON, INC.

(GRPN)
  Report
Real-time Estimate Quote. Real-time Estimate Cboe BZX - 12/07 09:33:44 am
21.825 USD   +2.61%
12/01Groupon Appoints Kedar Deshpande as New CEO
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12/01Groupon Names Kedar Deshpande Chief Executive
MT
12/01GROUPON : Appoints Kedar Deshpande as Chief Executive Officer - Form 8-K
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SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

Groupon : Launches New, Personalized User Experience

05/04/2021 | 10:38am EST

Reimagined UX delivers a more intuitive, engaging experience to amplify new inventory offerings, drive customer engagement and encourage repeat purchases

Groupon, which is currently running a four-week So #@$%ing Ready campaign aimed at connecting local merchants with consumers looking to get back to some sense of normalcy, today unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat [customer] purchases. The reimagined UX follows Groupon’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again features. The goal of these changes is to expand how consumers view Groupon - from an inspiration-only, needs-based marketplace to the ultimate destination for local experiences.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210504005946/en/

Groupon's reimagined UX delivers a more intuitive, engaging experience to amplify new inventory offerings, drive customer engagement and encourage repeat purchases. (Graphic: Business Wire)

Groupon's reimagined UX delivers a more intuitive, engaging experience to amplify new inventory offerings, drive customer engagement and encourage repeat purchases. (Graphic: Business Wire)

With the new user experience, Groupon aims to fundamentally improve the customer journey offering:

  • A Modern, Personalized Experience – Redesigned homepage with more modern and personalized features, making it easier and more engaging for customers to search, browse and discover relevant experiences
  • Improved Search and Ranking – Suggestions tailored directly towards customer intent and location, delivering more relevant search results
  • Buy-it-again Features – New functionality that makes it easier for customers to repeat purchase, including building awareness of new, restriction-free Deals as well as new Offers inventory

“Our customers told us they wanted a more curated, relevant experience, and these changes make it easier for them to find exactly what they’re looking for when they come to Groupon––while continuing to inspire them to try something new,” said John Higginson, Chief Technology Officer at Groupon. “These are some of the most visible changes we’ve ever made, and we’re excited about our potential to drive customer purchase frequency higher and attract new consumers to the Groupon platform. We expect our reimagined user experience to benefit both our customers and merchants.”

The reimagined Groupon user experience is currently live for select users on mobile app and mobile web in the United States and Canada, and will be rolled out to the remainder of Groupon’s users in these two countries throughout the second quarter. An international rollout of the reimagined UX is planned for after the United States and Canada rollout is completed.

To download the award-winning Groupon mobile app, please visit https://www.groupon.com/mobile.

About Groupon:

Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.


ę Business Wire 2021
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12/01Groupon Names Kedar Deshpande Chief Executive
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12/01GROUPON : Appoints Kedar Deshpande as Chief Executive Officer - Form 8-K
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Analyst Recommendations on GROUPON, INC.
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Financials (USD)
Sales 2021 971 M - -
Net income 2021 71,8 M - -
Net Debt 2021 36,3 M - -
P/E ratio 2021 9,26x
Yield 2021 -
Capitalization 629 M 629 M -
EV / Sales 2021 0,69x
EV / Sales 2022 0,64x
Nbr of Employees 4 159
Free-Float 58,1%
Chart GROUPON, INC.
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Technical analysis trends GROUPON, INC.
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 7
Last Close Price 21,27 $
Average target price 36,07 $
Spread / Average Target 69,6%
EPS Revisions
Managers and Directors
Aaron Cooper Chief Executive Officer & Director
Damien Schmitz Chief Financial Officer & Senior Vice President
Ted J. Leonsis Executive Chairman
John J. Higginson Chief Technology Officer
Barbara Weisz Senior VP-International Sales & Global Operations
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