Groupon and Square Partnership Allows Local Merchants to Create Groupon Campaigns Directly from the Square App Marketplace
November 05, 2021 at 07:19 am EDT
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Groupon and Square announced a partnership that makes it easy for local merchants to leverage Square?s App Marketplace to create marketing campaigns on Groupon to promote their businesses. The integration will also allow Square?s Beauty and Wellness and Things to Do merchants to leverage the booking capabilities of Square Appointments for any Groupon campaigns they create, making the customer journey from purchase to booking to redemption more seamless. Since the launch of the company?s growth strategy, Groupon has demonstrated progress by: Making wholesale changes to the way it works with merchants to bring more high-quality, restriction-free inventory onto the Groupon platform; Expanding merchant self-service capabilities to make it easier for local businesses to create, update and manage their campaigns; Launching a new user experience in North America to bring the company?s expanded inventory front and center; Kicking off a new brand campaign titled ?Grab Life by the Groupon? that repositions the Groupon brand as the go-to destination for local experiences. The ability to connect directly with Groupon via Square is now available to all Square merchants in the United States. Local businesses interested in taking advantage of the partnership can do so through the following steps: Visit the Groupon app under the Marketing & Analytics category of the Square App Marketplace; Create or Connect their Groupon Merchant account and sync with Square Seller account; Choose the right Groupon campaign structure that meets the needs of your business and launch your pay-for-performance promotion to Groupon?s 15 million active customers in North America; Leverage Groupon?s proprietary Merchant Advisor Tool to gain insights on performance and new recommendations to drive further growth.
Groupon, Inc. is a scaled two-sided marketplace that connects consumers to merchants. The Companyâs marketplace is accessible through its mobile applications and its websites, which are primarily localized groupon.com sites in 13 countries. It has two segments, North America and International, and in three categories, Local, Goods and Travel. Local category includes services from local and national merchants, and other local and national merchants, including things to do, beauty and wellness and dining, as well as other services. Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel. Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. The customer can contact the merchant directly to make a travel reservation after purchasing a travel voucher from the Company.
GROUPON, INC. 
