The following discussion should be read in conjunction with our consolidated
financial statements and related notes that appear elsewhere in this report as
well as our Annual Report on Form 10-K for the year ended December 31, 2021
filed with the SEC on March 10, 2022. We caution readers regarding certain
forward looking statements, within the meaning of the Securities Act of 1933, as
amended, the Securities Exchange Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995 in the following discussion and
elsewhere in this report. Forward looking statements are statements not based on
historical information and which relate to future operations, strategies,
financial results or other developments. Forward looking
statements, particularly those identified with the words, "anticipates,"
"believes," "expects," "plans," "intends," "objectives," and similar
expressions, are necessarily based upon estimates and assumptions that are
inherently subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond our control and many
of which, with respect to future business decisions, are subject to change.
These uncertainties and contingencies can affect actual results and could cause
actual results to differ materially from those expressed in any forward-looking
statements made by, or on our behalf. We disclaim any obligation to update
forward looking statements, except as required by law.

OVERVIEW

GrowGeneration Corp. (together with all of its direct and indirect wholly owned
subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated
in Colorado in 2014 and is the largest chain of hydroponic garden centers in
North America and is a leading marketer and distributor of nutrients, growing
media, advanced indoor and greenhouse lighting, environmental control systems
and accessories for hydroponic gardening. GrowGeneration also owns and operates
an e-commerce platform, www.growgeneration.com, Mobile Media, a vertical racking
and storage solutions business, Horticultural Rep Group, a horticultural
products sales representative and distributor organization, and Power Si,
CharCoir, and several other proprietary private-label brands across multiple
product categories from LED lighting to nutrients and additives and
environmental control systems for indoor cultivation.

Markets

GrowGeneration sells thousands of products, including nutrients, growing media,
advanced indoor and greenhouse lighting, environmental control systems, vertical
benching and accessories for hydroponic gardening, as well as other indoor and
outdoor growing products, that are designed and intended for growing a wide
range of plants. In addition, vertical farms producing organic fruits and
vegetables also utilize hydroponics due to a rising shortage of farmland as well
as environmental vulnerabilities including drought, other severe weather
conditions and insect pests.

Our retail operations are driven by a wide selection of all hydroponic products,
service and solutions driven staff and pick, pack and ship distribution and
fulfillment capabilities. We employed approximately 660 employees as of
March 31, 2022, a majority of them we have branded as "Grow Pros." Currently,
our operations span over 1,022,000 square feet of retail and warehouse space.

The Company has three primary reportable segments including retail operations,
e-commerce and all other. The Company has segmented its operations to reflect
the manner in which management reviews and evaluates the results of its
operations. The structure reflects the manner in which the chief operating
decision maker regularly assesses information for decision-making purposes,
including the allocation of resources.

We recognize specifically identifiable operating costs such as cost of sales,
distribution expenses, selling and general administrative expenses within each
segment. Certain general and administrative expenses, such as administrative and
management expenses, salaries and benefits, share based compensation, director
fees, legal expenses, accounting and consulting expenses and technology costs,
are not allocated to the specific segments and are reflected in the enterprise
results.

Competitive Advantages

As the largest chain of hydroponic garden centers by revenue and number of stores in the United States based on management's estimates, we believe that we have the following core competitive advantages over our competitors:



•We offer a one-stop shopping experience to all types of growers by providing
"selection, service, and solutions";
•We provide end-to-end solutions for our commercial customers from capex
built-out to consumables to nourish their plants;
•We have a knowledge-based sales team, all with horticultural experience;
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•We offer the options to transact online, in store, or buy online and pick up;
•We consider ourselves to be a leader of the products we offer, from launching
new technologies to the development of our private label products; and
•We have a professional team for mergers and acquisitions, and to acquire and
open new locations and successfully add them to our company portfolio.

Growth Strategy - Store Acquisitions and New Store Openings



Core to our growth strategy is to expand the number of our retail garden centers
throughout North America. In addition to the 13 states in which we are currently
operating, we have identified new market opportunities in states that include
Connecticut, Ohio, Illinois, Pennsylvania, New York, New Jersey, Mississippi,
Missouri and Virginia. The Company acquired 23 new locations in 2021 and expects
to open many new stores in 2022.

Secondary to this growth strategy is the expansion of distribution and sales
capabilities for products that the company owns, distributes, or represents to
independent retail garden centers for resale.

RESULTS OF OPERATIONS

Comparison of the three months ended March 31, 2022 and 2021



Net revenue for the three months ended March 31, 2022 was approximately $81.8
million, compared to $90.0 million for the three months ended March 31, 2021, a
decrease of approximately $8.3 million or 9%. The decrease was attributed to a
decrease of approximately $26.2 million related to same store sales, which
represented 35.5% of the decrease year over year. Overall sales in our retail
segment declined from $81.2 million to $64.3 million. Distributed sales were
$12.2 million. E-commerce sales decreased from $6.0 million to $5.3 million.

Cost of Goods Sold



Cost of goods sold for the three months ended March 31, 2022 was approximately
$59.6 million, compared to approximately $64.6 million for the three months
ended March 31, 2021, a decrease of approximately $5.0 million or 8%. The
decrease in cost of goods sold was primarily due to the 9% decrease in sales
comparing the three months ended March 31, 2022 to the three months ended
March 31, 2021.

Gross profit was approximately $22.1 million for the three months ended
March 31, 2022, compared to approximately $25.4 million for the three months
ended March 31, 2021, a decrease of approximately $3.2 million or 13%. The
decrease in gross profit is primarily related to the 9% decrease in revenues
comparing the three months ended March 31, 2022 to the three months ended
March 31, 2021. Gross profit as a percentage of revenues was 27.1% for the three
months ended March 31, 2022, compared to 28.2% for the three months ended
March 31, 2021. Gross profit in our retail segment declined from $21.9 million
to $15.5 million. Gross profit from distributed sales was $4.9 million and was
$1.7 million from e-commerce sales for the three months ended March 31, 2022.

Operating Expenses

Operating expenses are comprised of store operations, selling, general, and administrative, and depreciation and amortization. Operating costs were approximately $29.4 million for the three months ended March 31, 2022 and approximately $17.6 million for the three months ended March 31, 2021, an increase of approximately $11.7 million or 66%.

Store operating costs were approximately $14.5 million for the three months ended March 31, 2022, compared to $8.2 million for the three months ended March 31, 2021, an increase of $6.4 million or 78%. The increase in store operating costs was directly attributable to the addition of 23 locations that were added during 2021, including 16 stores that were added subsequent to March 31, 2021.



Total corporate overhead, which is comprised of Selling, general, and
administrative expense and Depreciation and amortization expense, was
approximately $14.8 million for the three months ended March 31, 2022, compared
to $9.5 million for the three months ended March 31, 2021, an increase of $5.4
million or 57%. Selling, general, and administrative costs were approximately
$10.3 million for the three months ended March 31, 2022, compared to
approximately $7.4 million for the three months ended March 31, 2021. Salaries
expense increased to $5.2 million from $4.0 million primarily due to an increase
in corporate staff. General administrative expenses increased to $3.6 million
from $2.1 million to support expanding operations.

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Other Income/Expense



Total other income was approximately $0.4 million for the three months ended
March 31, 2022, compared to expense of $36.0 thousand for the three months ended
March 31, 2021. This increase is primarily attributable to a gain recorded
related to an earnout revaluation adjustment related to The Harvest Company
acquisition.

Segment Operating Income



Operating income in our retail segment dropped from $6.3 million to an operating
loss of $7.2 million as a result of lower sales volume, lower gross margins and
higher expenses at existing stores combined with operating losses at nine stores
not in operation in the same period in 2021, including acquired and new retail
locations. Operating income in our e-commerce segment declined from $0.4 million
to a loss of $0.4 million as a result of lower revenue and higher operating
expenses as well as integration costs of Agron.IO that was consolidated with our
core e-commerce webstore in the period. Operating income in all other decreased
to $0.4 million in the three months ended March 31, 2022 compared to $1.0
million in the three months ended March 31, 2021. Increase in the operating
income of the other segment was primarily attributable to the addition of HRG
and MMI.

Income Taxes

Income tax benefit was $1.6 million for the three months ended March 31, 2022,
compared to income tax expense of $1.6 million for the three months ended
March 31, 2021. Effective tax rate is impacted by differences in timing of
expenses for share based compensation, depreciation, amortization and the impact
of 162(m) on deductible wages. As such, the Company's taxable income varies from
reported income in a material way.

Net Income

Net loss for the three months ended March 31, 2022 was approximately $5.2 million, compared to net income of approximately $6.1 million for the three months ended March 31, 2021, a decrease of approximately $11.3 million.

Operating Activities



Net cash used by operating activities for three months ended March 31, 2022 was
approximately $2.2 million compared to $0.7 million provided for the three
months ended March 31, 2021. The Company reduced prepaid inventory by $9.1
million in the quarter as well as retail store inventory by $3.8 million, which
was more that offset by payments for accounts payable and deferred compensation,
including annual cash bonuses.

Net cash provided by investing activities was approximately $9.5 million for the
three months ended March 31, 2022 compared to cash used of approximately $82.7
million for the three months ended March 31, 2021. Investing activities in 2022
were primarily attributable to acquisitions of $6.8 million and vehicles and
store equipment purchases of $4.5 million partially offset by the maturity of
marketable securities of $20.8 million. Investing activities for the three
months ended March 31, 2021 were primarily related to store acquisitions of
$39.3 million, purchase of marketable securities of $41.1 million, the purchase
of vehicles and store equipment to support new store operations of $1.7 million,
and intangible assets of $0.7 million.

Net cash used in financing activities for the three months ended March 31, 2022 was approximately $1.4 million and was primarily attributable to stock redemptions. Net cash used by financing activities for three months ended March 31, 2021 was $3.9 million and was primarily attributable to stock redemptions.

Use of Non-GAAP Financial Information



The Company believes that the presentation of results excluding certain items in
"Adjusted EBITDA," such as non-cash equity compensation charges, provides
meaningful supplemental information to both management and investors,
facilitating the evaluation of performance across reporting periods. The Company
uses these non-GAAP measures for internal planning and reporting purposes. These
non-GAAP measures are not in accordance with, or an alternative for, generally
accepted accounting principles and may be different from non-GAAP measures used
by other companies. The presentation of this additional information is not meant
to be considered in isolation or as a substitute for net income or net income
per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):


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                                                                              Three Months Ended
                                                                                  March 31,
                                                                          2022                  2021
                                                                          (000)                (000)
Net income                                                           $     (5,177)         $     6,147
Income taxes                                                               (1,636)               1,553
Interest                                                                        3                    2
Depreciation and Amortization                                               4,506                2,054
EBITDA                                                               $     (2,304)         $     9,756
Share based compensation (option compensation, warrant compensation,
stock issued for services)                                                  1,583                1,327
Adjusted EBITDA                                                              (721)         $    11,083

Adjusted EBITDA per share, basic                                     $      (0.01)         $      0.19
Adjusted EBITDA per share, diluted                                   $      

(0.01) $ 0.18

LIQUIDITY AND CAPITAL RESOURCES



As of March 31, 2022, we had working capital of approximately $157.9 million,
compared to working capital of approximately $169.8 million as of December 31,
2021, a decrease of approximately $11.9 million. The decrease in working capital
from December 31, 2021 to March 31, 2022 was due primarily to a decrease in
marketable securities, inventory and prepaid inventory partially offset by
decreases in current liabilities. At March 31, 2022, we had cash and cash
equivalents of approximately $47.3 million and available for sale debt
securities of $19.0 million. Currently, we have no extraordinary demands,
commitments or uncertainties that would reduce our current working capital. Our
core strategy continues to focus on expanding our geographic reach across the
United States and building our brand portfolio through organic growth and
acquisitions. Based on our strategy we may need to raise additional capital in
the future through equity offerings and/or debt financings. We believe that some
of our store acquisitions and new store openings can come from cash flow from
operations.

We anticipate that we may need additional financing in the future to continue to
acquire and open new stores and related businesses. To date we have financed our
operations through the issuance and sale of common stock, convertible notes and
warrants.

Critical Accounting Policies, Judgements and Estimates

Business Combinations



Note 1 - Operations and Summary of Significant Accounting Policies to the
consolidated financial statements included in Part II. Item 8 of our Form 10-K
for the year ended December 31, 2021 describes the significant accounting
policies used in preparation of these consolidated financial statements. We
believe the following critical accounting policy and assumptions may have a
material impact on reported financial condition and operating performance and
involve significant levels of judgment to account for highly uncertain matters
or are susceptible to significant change. In each of these areas, management
makes estimates based on historical results, current trends and future
projections. Therefore, these are considered to be our critical accounting
policies and estimates.

We account for transactions that represent business combinations under the
acquisition method of accounting, which requires us to allocate the total
consideration paid for each acquisition to the assets we acquire and liabilities
we assume based on their fair values as of the date of acquisition, including
identifiable intangible assets. The allocation of the purchase price utilizes
significant estimates in determining the fair values of identifiable assets
acquired and liabilities assumed, especially with respect to intangible assets.
We may refine our estimates and make adjustments to the assets acquired and
liabilities assumed over a measurement period, not to exceed one year.

The Company has financial liabilities resulting from our business combinations,
including contingent consideration arrangements. We estimate the fair value of
these financial liabilities using Level 3 inputs that require the use of
numerous assumptions, which may change based on the occurrence of future events
and lead to increased or decreased operating income in future periods.
Estimating the fair value at an acquisition date and in subsequent periods
involves significant judgments, including projecting the future financial
performance of the acquired businesses. The Company will update its assumptions
each reporting period based on new developments and record such amounts at fair
value based on the revised assumptions.
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Changes in the fair value of these financial liabilities are recorded in the Consolidated Statements of Operations within other income (expense).

OFF-BALANCE SHEET ARRANGEMENTS



We do not have any off-balance sheet arrangements (as that term is defined in
Item 303 of Regulation S-K) that are reasonably likely to have a current or
future material effect on our financial condition, revenue or expenses, results
of operations, liquidity, capital expenditures or capital resources.

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