Modern Market Eatery and Lemonade Restaurants are integrating with Grubhub, leveraging the company's partnership with PAR Tech's cloud-based Brink POS Software.

Now live at all Modern Market and Lemonade locations, the integration removes the necessity for restaurant tablets to manage orders. The integration also decreases delivery times for diners by automatically accepting all orders, Erinn McCully, director of off-premise sales at Modern Restaurant Concepts, said in a company press release.

"A fully integrated tech stack is an important sales building strategy for our brands and our off-premise business," she said. "With Grubhub integrating directly with our point-of-sale system, it removes any technical complexities and middleware from the equation, creating a more streamlined process. We continue to see our sales increase through Grubhub since the integration went live."

Modern Restaurant Concepts, which owns Modern Market Eatery and Lemonade Restaurants, partnered with Grubhub in June 2019 to expand its third-party marketplace offerings within both brands.

"Moving towards an integrated partnership with Lemonade and Modern Market not only improves overall restaurant operations, but also provides our diners with an overall better guest experience," Christina Dorobek, VP of enterprise sales at Grubhub, said in the release. "Increased efficiency at the restaurant level through menu syncing and automated order submission ultimately results in diners getting their seasonal favorites delivered faster and fresher."

Modern Market Eatery opened in 2009 in Boulder, Colorado, and has nearly 30 locations. Lemonade is a California-based cafeteria-style fast casual concept with nearly 25 locations across California, as well as Los Angeles International Airport and the campus at USC.

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