Monterrey, N.L. Mexico, July 13, 2011 www.gruma.com
GRUMA ANNOUNCES THE ACQUISITIONOF THE LEADING TORTILLA MANUFACTURER IN RUSSIAMonterrey, N.L., Mexico, July 13, 2011 – GRUMA, S.A.B. de C.V. (“GRUMA”) (NYSE: GMK, BMV: GRUMAB), announced today the acquisition of Solntse Mexico, the leading tortilla manufacturer in Russia, for US$7 million.
Based in Russia, Solntse Mexico is a tortilla company that manufactures and sells mainly wheat flour tortillas, corn tortillas and corn chips, among other products, under the brand “Delicados”. The company introduced the tortillas and corn chips to the Russian market and currently commands the leading market position in that country’s retail and foodservice segments. During 2010, Solntse’s net sales totaled US$9 million.
This acquisition is an important step for GRUMA, representing the company’s entry into Russia, a country in which tortilla and chip consumption is becoming very popular and in which GRUMA had until now a presence only through exports. This acquisition is consistent with, and supports, GRUMA’s overall strategy to take advantage of opportunities and synergies worldwide.
GRUMA is one of the world's leading tortilla and corn flour producers. GRUMA was founded in 1949 and is engaged primarily in the production, marketing, distribution, and sale of tortillas, corn flour, and wheat flour. With leading brands in most of its markets, GRUMA has operations in the United States, Mexico, Venezuela, Central America, Europe, Asia, and Australia and exports to 105 countries worldwide. GRUMA is headquartered in Monterrey, Mexico, and has approximately 20,000 employees and 96 plants. In 2010, GRUMA had net sales of US$3.8 billion, of which 67% came from non-Mexican operations.
Gruma, S.A.B. de C.V. is a Mexico-based food holding company. The Company is engaged in corn and flour tortilla production across the world. The Company produces wheat flour and its derivatives, such as flatbreads, wraps, chapatti, and pizza bases plus other food products. Its segments include: Corn flour and packaged tortilla division, which manufactures and distributes approximately 20 varieties of corn flour that are used mainly to produce and distribute different types of tortillas and tortilla chip products in the United States; Corn flour division, which engages principally in the production, distribution and sale of corn flour in Mexico under MASECA brand; and Other segments, which focuses on corn flour, hearts of palm, rice and other products. The Company has operations in the Americas, Europe, Asia and Oceania.