Guangdong Insight Brand Marketing Group Co.,Ltd. signed a letter of intent to acquire 80% stake in Wiseway Group Co., Ltd. from Ningbo Youzhi Youth Investment Management Partnership Enterprise (Limited Partnership), Liu Yan, Huang Mingsheng, Han Yanyan, and Yu Qian for approximately CNY 860 million.
Published on 10/22/2024 at 18:00
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Guangdong Insight Brand Marketing Group Co.,Ltd. (SZSE:300781) signed a letter of intent to acquire 80% stake in Wiseway Group Co., Ltd. from Ningbo Youzhi Youth Investment Management Partnership Enterprise (Limited Partnership), Liu Yan, Huang Mingsheng, Han Yanyan, and Yu Qian for approximately CNY 860 million on October 22, 2024. The consideration will be paid via cash and issuance of shares by Guangdong Insight Brand Marketing Group.
As of June 30, 2024, Wiseway Group reported total assets of approximately CNY 380 million and net assets of approximately CNY 130 million.
As of April 29, 2025, 29th meeting of the 3rd board of directors and the 27th meeting of the 3rd board of supervisors of Guangdong Insight Brand Marketing Group Co.,Ltd approved proposal regarding the preliminary plan on the issuance of shares and cash payments for the acquisition. On June 5, 2025, the board of directors of Wiseway Group Co., Ltd has approved the transaction.
Guangdong Insight Brand Marketing Group Co., Ltd. is a China-based company principally involved in the provision of integrated marketing communication professional services. The Company's main business includes brand management, digital marketing, dissemination of public relations and media agency. The brand management business includes brand strategy planning, integrated marketing communication planning and design and production of marketing communication content. The digital marketing includes digital media interactive content design and user operations services on digital media. The dissemination of public relations business includes the dissemination of public relations events and the execution of event planning. The media agency business includes media analysis, media planning, media procurement and playback effects monitoring. The Company primarily focuses on consumer electronics, Internet, advertising, manufacturing, automotive, finance and other industries.
Guangdong Insight Brand Marketing Group Co.,Ltd. signed a letter of intent to acquire 80% stake in Wiseway Group Co., Ltd. from Ningbo Youzhi Youth Investment Management Partnership Enterprise (Limited Partnership), Liu Yan, Huang Mingsheng, Han Yanyan, and Yu Qian for approximately CNY 860 million.
