This Spring/Summer 2019, GUESS introduces model and actress, Charlotte
McKinney as the face and designer of GUESS’ latest swimwear campaign and
her capsule, ICON. Charlotte, the star of the SS19 campaign, played an
instrumental role in the design and creation of each iconic swimsuit.
This press release features multimedia. View the full release here:
GUESS?, INC. ANNOUNCES PARTNERSHIP WITH CHARLOTTE MCKINNEY FOR SS19 SWIMWEAR CAPSULE (Photo: Business Wire)
Charlotte McKinney is an American actress and model whose energetic
appeal has been featured in several previous GUESS swimwear and lingerie
advertising campaigns. With a strong social media presence, McKinney has
been chosen for her American beauty and personality, which perfectly
represents the spirit of GUESS and this highly feminine capsule
“It’s been such an honor to create, design and shoot for the iconic
brand that we know as GUESS. I owe a lot of my career success to GUESS,
it was my first big modeling job and a truly unforgettable experience.
It’s such a beautiful feeling to be part of the GUESS family, to have
shot several campaigns over the years, and now to create my own capsule
collection is a dream come true. I have designed twelve different
styles, so that everyone can find the perfect swimsuit that makes you
feel confident and gorgeous!” McKinney shares.
The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc.,
and shot by photographer, Derek Kettela features Charlotte alongside the
other models at a private residence and on the beaches of sunny Los
Angeles, CA wearing key pieces from the ICON capsule. The
limited-edition swimwear collection pays homage to the brand’s heritage,
featuring styles and patterns that have made GUESS an iconic fashion
“Charlotte McKinney was the very first model we found on Instagram and
placed in the GUESS Swimwear 2014 campaign. Watching Charlotte’s
international stardom rapidly grow since her first campaign with
appearances in music videos, movies and on TV, has been an enjoyable
journey to follow. Since discovering Charlotte and welcoming her into
the GUESS family, she has been featured in several Swimwear and Lingerie
campaigns with GUESS. We are thrilled to welcome her back for another
campaign with GUESS and launch her first swimwear capsule” says Paul
The ICON capsule collection is comprised of stylish, feminine designs
offered in iconic leopard prints, flirty gingham, bold polka dots and
graphic stripes. Staying true to GUESS’ DNA, classic red, black and
white tones dominate the beachwear assortment and can be mixed and
matched with a variety of designs. Bandeau and halter bikini tops,
paired with cheeky, Brazilian and string briefs add a flirtatious
element to the rotation while 80’s-inspired high-legged one-piece
swimsuits enhance the silhouette and lend a chic fashion statement to
any summer wardrobe.
The ICON capsule collection will be available worldwide beginning March
2019 at select GUESS retail stores, select department stores and www.guess.com.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of November 3, 2018, the Company directly operated 1,108 retail stores
in the Americas, Europe and Asia. The Company’s licensees and
distributors operated 584 additional retail stores worldwide. As of
November 3, 2018, the Company and its licensees and distributors
operated in approximately 100 countries worldwide. For more information
about the Company, please visit www.guess.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190204005001/en/