GURU Organic Energy Corp. and The Pepsi Bottling Group (Canada), ULC announced that they have entered into an exclusive long-term national distribution agreement in Canada for GURU's energy drinks. Effective October 4, 2021, PepsiCo Beverages Canada will sell, distribute, and merchandise GURU's organic, plant-based and better-for-you energy drinks to convenience, foodservice and retail customers nationwide. This agreement will significantly broaden GURU's distribution and reach in Canada. The agreement is for an initial term of 10 years, subject to 5-year renewal periods.